Meltwater Summit 2026

This workshop will dive into the art and science of A/B testing and crafting compelling copy for social media ads. Attendees will learn how to test effectively, interpret results, and refine their messaging to drive better engagement and ROI.Drawing from my background in healthcare marketing and my current role in the pharmacy benefits space, I’ll share real-world examples of how data-driven testing and strategic copywriting can transform campaigns. With years of experience navigating the highly regulated healthcare industry, I’ve developed a knack for creating impactful, compliant messaging that resonates with diverse audiences.Why This Topic Matters:Social media advertising is a crowded space, and standing out requires more than just creativity—it demands strategy. A/B testing is a powerful tool to uncover what works, while strong copywriting ensures your message connects with the right audience. This workshop will equip attendees with action

The topic I want to run a workshop on:A hands-on workflow for turning Meltwater Explore insights into a clear, executive-ready narrative brief. We’ll use Mira to accelerate synthesis and sense-making, then apply a simple structure to translate that insight into what matters, what to do next, and how to say it in your brand voice.Why this matters and what attendees will walk away withComms and marketing teams aren’t short on data, but we can get stuck in “reporting mode” and struggle to turn coverage and conversation into insights leaders can actually act on. This workshop helps attendees move from monitoring to meaning and action, quickly and confidently, without the output feeling generic or overly AI-written.Attendees will leave with:A simple Insight-to-Action Brief template they can reuse for weekly updates, wrap reports, and planning A repeatable workflow: Explore signal -> Mira synthesis ->

The topicThis workshop breaks down how communications teams can use Meltwater beyond basic media monitoring to actively shape media strategies, spot opportunities in real time, and course-correct campaigns based on how coverage is landing. The session will walk through a practical, end-to-end approach: researching journalists, understanding reach and share of voice, identifying timely newsjacking moments, tracking coverage as it happens, and using those insights to refine media plans and client recommendations.Why this topic matters & what attendees will walk away withMany teams collect data, but fewer know how to turn it into confident decisions. This workshop is designed for communicators who want to move from “reporting on coverage” to using coverage to drive strategy.Attendees will walk away with:A clear framework for using Meltwater to inform media pitching and media relations planning, not jus

I had no pitching background, no media relationships, and minimal onboarding when I became the primary Meltwater user at my nonprofit. Within only a couple of weeks, I was generating consistent media pickup for local fundraising events and organizational initiatives because Meltwater made the patterns visible and the decisions intuitive.What attendees will walk away with:How Meltwater surfaces beat-level patterns that guide pitching decisions How to recognize when the platform is signaling a real opportunity (timing, relevance, fit) How to transition from feeling lost to executing confident, effective outreach How to maximize impact in resource-constrained environments (here’s my workflow)About MeI lead communications for an international rare disease nonprofit and leverage Meltwater to drive media outreach and strate

Workshop ideas. These could be separate or all wrapped into one:Media Relations and the value of trade media vs Tier 1, e.g., WSJ etc.Media Relations: Managing stakeholder expectations when they are only interested in Tier 1, e.g., WSJ etc. How to sell/pitch the long game of Media Relations to stakeholders: from initial contact with reporter/editor, to intro call/meeting, to becoming a source.  Media Relations: What reporters want. The 3 Ds: Disruption, Data, Deals

Workshop Description In this 30-minute interactive workshop, I’ll share frontline lessons from fire departments and public safety agencies—where I serve as Fire Captain and Public Information Officer (PIO) at the Orange County Fire Authority (OCFA)—during high-stakes emergencies of all kinds, and translate them directly to corporate crisis communications in 2026’s always-on digital world.We’ll explore the memorable Ready, Set, Go! analogy for mastering crisis response:Ready: Proactive preparation long before trouble hits—pre-approved playbooks, designated teams, regular drills, and always-on monitoring to harden your organization against reputational threats.

Workshop Description The Topic: Gen-AI tools can generate infinite content, and authenticity has become a brand’s most defensive asset. Importantly, you need need to be proactive to identify, discover and take control of misinformation affecting your brand. This Workshop: In 30 minutes, we will focus on key elements brands need to consider for 2026 and beyond to protect themselves whilst building their Gen-AI creative abilities, this includes: Raising awareness of the power of AI art and video tools, the top tools and the speed + realism they bring. Setting up a social media listening and branding strategy that focuses on understanding audiences and growing communities to help fight against minsinformation. This goes beyond Boolean searches, but into Community Management. Doubling down on the “Human-in-the-Loop” when it comes to content and o