Meltwater Summit - NYC
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Did you miss the 2023 Meltwater Summit event? We have invited a few of our Summit 2023 presenters to present a virtual version of their session for mCommunity ✨ In this mCommunity Summit Session, Rose Jia, Head of Growth Marketing at Amazon, delves into the evolving and critical role of consumer insights in modern marketing. Rose shares valuable insight, practical tools, and resources that can enhance your marketing and communications strategies. This session covers:How to leverage audience insights for successful marketing campaigns How to use data-driven decision-making rather than relying on gut feelings Audience insights using the McKinsey Consumer Decision Journey (CDJ) as a framework Real-world case studies to illustrate how brands are mastering this Consumer data is absolutely vital to rise above the noise and make the best decisions for your brand. Join Rose as she shares insights born from years of marketing experience with the world’s top brands.
We are bringing you virtual Summit Sessions! Couldn’t attend the Meltwater Summit in person? We have invited a few of our Summit 2023 presenters to join mCommunity and present a virtual version of their session, along with a Q&A. In this mCommunity virtual session, Kirsten Berg, Director of Social Media + Influence at IBM, will explain how the global tech business approached the problem. The presentation will cover: Why aligned PR and social strategies are essential for brands How the move enhanced IBM’s communications activity The increasing convergence between influencers, analysts, and journalists Tips for aligning PR and social in your own organization Making social and PR work better together is a long-standing goal for many businesses, and in this session you’ll hear first hand how marketing leaders at one of the world’s biggest tech brands made it happen, as well as what they learned from the process.
We had a full house in Kirsten Berg’s Summit Session and wasn’t able to get through all of the Q&A. Kirsten took some time this week to answer the remaining questions. Is it better to address a negative comment or leave it unanswered? How can I convince my organization that PR and social media should be more closely aligned? Our social media team moved under our demand gen team and doesn't seem to follow a strategy, just posts what people request. While there is a process for approval, there isn't a lot of structure. Where does community relations fall in your structure? Is it part of corporate affairs or in a separate team? What tool do you use to create a shared editorial calendar? Do you have a template for a shared PR/Social Media/Internal Comms editorial calendar that you can share? How can you leverage your agency to assist with these efforts? Can you say more about your overarching content strategy that drives integrated PR & social? How does unified reporting work e
Today, we have Kirsten Berg, the Director of Social Media + Influence at IBM, joining us to talk about the fusion of PR and Social Media.During this session, Kirsten will provide a wealth of practical insights to help you improve alignment. Towards the end, we'll reserve 10 minutes for a Q&A session.While we'll make every effort to address all questions, if your query remains unanswered, please feel free to post it below, and Kirsten will respond.
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