Meltwater Summit NYC

This week's session is one every comms and marketing professional needs to watch. Gina Kleiner from LinkedIn joined Meltwater's Chief Product Officer Chris Hackney to share original research on how LLMs are actually citing content — and what that means for how you build brand visibility going forward. 👉 Watch the full keynote  Here are a few highlights worth watching for: The search game has fundamentally changed: 60% of searches now end without a click — users get what they need directly from the LLM. And experts predict AI search will outpace traditional search by 2028. If your brand isn't showing up as the answer, you're not in the consideration set. The data is striking: Meltwater analyzed 9.5 million LLM queries across the six biggest AI models. LinkedIn came out as the #2 most cited domain — and 75% of citations came from individual creators, not company pages. The implication for your employee and executive advocacy strategy is huge. Expertise beats virality: The most-cited Lin

This week's (second!) session might be the most actionable one yet. Jenny Force, VP of Global Marketing at Meltwater, and Palmer Hutchins, VP of Marketing at G2, came armed with fresh research, real results, and zero fluff. If AEO — Answer Engine Optimization — isn't on your radar yet, it needs to be after this. 👉 Watch the full keynote  Here are a few highlights worth watching for: The buying journey has already changed: 51% of B2B decision makers now start their vendor search in an AI chatbot — not Google. And 69% ended up choosing a different vendor than they originally planned after using AI in their research. The playing field is being redrawn in real time. Winning the answer is the new winning the click: Palmer's framework says it all — go from being mentioned, to cited, to a branded citation, to becoming the recommended solution. That last step — owning the answer to a hyper-specific prompt in your category — is where your AEO strategy should ultimately be pointed. Reviews need

This week's mainstage feature is one you won't want to miss. With the FIFA World Cup 2026 kicking off this month — right here in the US — Bettina Garibaldi gave us a rare behind-the-scenes look at how you market the biggest sporting event on the planet. And yes, there were plenty of lessons for every communicator and marketer in the room. 👉 Watch the full keynote  Here are a few highlights worth watching for: The scale is staggering: 48 teams, 104 matches across 40 days, three countries, and 16 host cities. To put it in perspective, the Qatar final alone drew the equivalent viewership of 13 Super Bowls combined — and the NY/NJ region is hosting the final. It's not a soccer tournament, it's a cultural moment: Bettina's approach isn't about selling tickets — those sell themselves. Her job is designing moments around music, fashion, food, and community that draw in people who may never have watched a match in their life. On working with creators: FIFA doesn't just tap sports creators. Th

Following our Welcome & Meltwater Keynote, Gwyneth Paltrow, founder of Goop, sat down to talk brand building, authenticity at scale, and navigating disruption — and she did not hold back. 👉 Watch the full keynote  Here are a few highlights: Her North Star metric: Repeat rate. "If somebody comes back and comes back and comes back, it means you really delivered, it means you've made an emotional connection, and you're building a real business." Data vs. intuition: "Data is great for knowing a product is working and you need to reorder inventory. But it doesn't solve the question of why it worked in the first place." She makes a compelling case for leading with intuition and using data to validate — not the other way around. AI: "Especially as women, we are being left behind. We do need to educate ourselves." She's optimistic though — her team is already using AI-powered asset creation and she personally uses it as a "chief of staff" connected to her Slack and email. Brand Authentici

🎬 Summit NYC Mainstage: Welcome & Meltwater Keynote Missed Summit NYC? We're bringing the mainstage to you. Each week, we'll share a keynote session from Meltwater Summit NYC 2026. First up: the Welcome & Meltwater Keynote featuring CEO John Box, Chief Product Officer Chris Hackney, and Chief Technology Officer Aditya Jami. 👉 Watch the full keynote Here's a taste of what they covered:GenAI Lens in action. See how Meltwater is helping brands understand how they show up across ChatGPT, Claude, Gemini, and other LLMs, with real-time visibility scores, competitor benchmarking, sentiment analysis, and AI-generated recommendations you can act on. Qualcomm's Andrew Pern shares how his team went from manually prompting one model a day to generating executive-ready reports on AI brand visibility. Trend Center is here. A new environment built to surface trends as they emerge across TikTok, X, Instagram, and soon news, Reddit, and Facebook. Instead of waiting for a mention to match a se