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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
Summit 2026: We’re heading back to NYC!

Summit 2026 is Coming! We’re heading back to New York City! Mark your calendars for May 5–6, 2026 at the Marriott Marquis in Times Square. Get ready for two days packed with bold ideas, fresh insights, and powerful connections. 📅 Registration opens August 19 — don’t miss your chance to grab early bird pricing! In the meantime, check out these Summit highlights to keep the inspiration going: 🎥 Watch the 2025 Main Stage recordings  📊 Read the top trends from Summit 2025 📘 Download the Marketing Playbook and PR Playbook for actionable takeaways you can put to work now Want to Earn a free ticket to summit? Learn how being active on mCommunity earns you a seat. Stay tuned—early bird tickets are almost here. See you in NYC!

10
kelly.bebenek
mEmployee
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Boolean Wizards Academy Group
Become an mChampion and Earn Rewards!

The strength of mCommunity comes from you—our #FriendsWithInsights—who answer questions, share best practices, and provide feedback. To recognize our top contributors, we award mChampion status. Summit 2025 mChampion WallWhat is a mChampion? An mChampion is an active customer member who consistently:Answer questions, start conversations, and support peers. Recognized for consistent engagement and community spirit. Earns exclusive rewards and recognition. Program Goals Our mChampion program is built on three core values: Trust When you see a #FriendWithInsights identified as an mChampion, you know their expertise has been validated. They’ve completed mAcademy courses and regularly provide high-quality answers. Flexibility We understand contributions may vary with professional and personal priorities. That’s why we value all forms of engagement—whether it’s answering questions, posting ideas, or presenting at events. Gratitude Our community thrives because of you. mChampions aren’t j

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Will Swope
mChampion Level 2
Cheyenne
mEmployee
CheyennemEmployee
 Mira Studio
Mira Studio: Create a Media Brief in Seconds

Whether you're crafting executive reports, campaign recaps, or crisis response overviews, explore practical use cases to help you bring insights to life through Mira Studio.Creating a Media Brief in Seconds with Mira StudioCreating a Media Brief in Seconds with Mira Studio Preparing for a media interview? Mira Studio can help you get your spokesperson fully prepped—without hours of manual research. Here’s a simple guide to creating a high-impact brief, fast:   How it worksClick Mira Studio in the left-hand navigation bar Select the Media Brief core prompt Create a media brief for [person of interest] and [journalist] to discuss [topic]. Replace: “Person of interest” with your spokesperson and their title “Journalist” with the name of the journalist “Topic” with the topic or purpose of the interview   Add context to tailor the brief Note: This step is optional but can improve the output dramatically. Useful context includes: The journalist’s name or outlet (if known) Th

352
Cristina Mendes
mChampion Level 1
I
Explorer
idaExplorer
 Meltwater Summit 2025
Meltwater Summit 2026

Howdy! I’m looking to get information on when Meltwater Summit 2026 early bird prices will be available? Thank you!

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gregbarta
Influencer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
🎥From Curious to Confident — How to Build AI Into Your Daily Workflow (Microsoft)Summit Replay

About Summit Replays:Couldn’t make it to Summit or want to revisit a favorite session? The Summit Replay Series brings top talks from our customer conference straight to you—full recordings of sessions that offer practical advice, real customer stories, and bold ideas to move your work forward. Session Overview:AI is transforming PR and internal communications—helping teams move faster, measure better, and build stronger narratives. Still, many professionals hesitate, unsure how to use AI consistently in daily work. In this session, Stephanie Cohen Glass, Senior Director of Communications Strategy & Insights at Microsoft, shares how her team is thoughtfully incorporating AI into their communications function. What You’ll Learn:✅ Human instincts still matter in earned media strategy - 00:39 ✅ How Microsoft uses Meltwater for AI-enhanced media strategy - 07:25 ✅ The role of communicators in the age of AI - 08:31 ✅ Why building confidence with AI starts with experimentation - 05:15 ✅M

872
gregbarta
Influencer
Jacinda Espinosa
mEmployee
Jacinda EspinosamEmployee
 Meltwater Summit 2025
🎥 Summit Replay: 2025 Meltwater KeynoteSummit Replay

As the dust settles after the excitement of Meltwater Summit, mCommunity is excited to bring you our Summit Replay series. Whether you missed Summit altogether, missed one of the individual sessions, or just want to relive the magic, we’ve got you!We’ll be sharing one recorded mainstage session each Wednesday for the next 12 weeks right here, so be sure to click subscribe on the Meltwater Summit 2025 page and never miss an update! For our first Replay, check out the Meltwater keynote, featuring Meltwater CEO John Box, Chief Strategy Officer Alexandra Bjertnæs, Chief Product Officer Chris Hackney, and Chief Technology Officer Aditya Jami. They share some sneak peeks at the future of Meltwater, why it’s so exciting, and why we’re so thrilled for you to be a part of it!   

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gregbarta
Influencer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
🎥 Leadership and Teamwork in Extreme Conditions 🚀 Live from Int'l Space StationSummit Replay

This week’s Summit Replay is a personal favorite—and easily one of the most unforgettable sessions from Summit 2025. What does it take to lead under pressure—when failure isn’t an option, and your team is orbiting 250 miles above Earth? We were joined live from the International Space Station by Dr. Jonny Kim—former Navy SEAL, Harvard-trained physician, and now NASA astronaut. In an awe-inspiring downlink conversation, Dr. Kim shared lessons from combat missions, emergency surgeries, and life aboard the ISS—focusing on what it truly means to lead with purpose in the most extreme conditions. 🎙️ Moderated by NASA’s Brittany Brown and Meltwater’s ​@Ben Kessler, the session also featured a panel of marketing leaders from NVIDIA, Cobra Puma Golf, and the ISS National Lab, diving into how experimentation, trust, and bold storytelling drive innovation—both in orbit and on Earth.  Key Takeaways & Timestamps Leadership is about human connection – especially when you inherit the team, not b

273
gregbarta
Influencer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
🎥 Maximizing Media Tours: Crafting Effective Executive Communication Strategies (Burger King)Summit Replay

This week’s Summit Replay is a must-watch for anyone responsible for shaping executive visibility, managing brand perception, or prepping spokespeople for high-stakes interviews. Kristen Viersen, Director of Communications at Burger King US&C, walks through how she helped shift the brand’s narrative through a carefully timed executive media tour—and shares how you can do the same, no matter your company size. From planning the moment to executing the prep, Kristen breaks down the strategies that helped Burger King’s new president build trust, earn top-tier media coverage, and spark a ripple effect of reputation change.  Key Takeaways & TimestampsDon’t rush the moment. Wait until early wins are visible before launching your tour. You need proof, not just a plan. → 5:15 Prep isn’t one-size-fits-all. Tailor media coaching to each exec’s strengths—and quirks. → 13:30 Keep key messages simple and structured. Use the “Headline → 2–3 Key Points → Supporting Proof” model. → 19:20 Make

373
gregbarta
Influencer
Cris Rice
mEmployee
Cris RicemEmployee
 New to Meltwater
What’s Monitor and How Should I Use It?Tutorial

Not everything needs a dashboard or a formal report- sometimes, you just need a live feed of what’s happening right now.That’s where Monitor comes in.It gives you a real-time stream of content from your saved searches or tags, so you can keep an eye on key topics, brand mentions, or breaking news as it happens. Whether you’re tracking a campaign, following a trending story, or monitoring your competitors, Monitor is a quick, flexible way to stay informed without looking all over.You can even view multiple searches side by side, perfect for comparing your brand vs. competitor coverage or tracking several industry mentions at once. Here’s how to set it up and start using it today 👇Step 1: Open MonitorIn the left-hand navigation bar, click Monitor.This brings you to a list of Monitor views, which are customizable streams of content connected to your saved searches or tags tracking your brand, competitors, industry trends, or any keywords or phrases you want to see mentions of in real-tim

382
krysta
mEmployee
Margot
mEmployee
MargotmEmployee
 Boolean Wizards Academy Group
Boolean Advanced Practice 3: Title & IngressPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find prominent mentions of your organization. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the operators title: and ingress:. Pick at least one scenario listed below and create a mock search. Add your search as a reply below. Scenario 1 👵Find documents that mention Star Wars or George Lucas in the first paragraph of an article written by Mike Hale.  Scenario 2 🍔Find documents that mention at least one of the following McDonald’s holiday menu items in the title or first paragraph:

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T
Explorer
Margot
mEmployee
MargotmEmployee
 Boolean Wizards Academy Group
Boolean Advanced Practice 1: To, Mention, & FromPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find specific content from Twitter. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the Twitter operators:to:  mention: from:  Scenario 1 👵Find Twitter documents that mention or are a reply to @MarkHamill that also mention Luke Skywalker.  Scenario 2 🍔Find Twitter documents that are posted from at least one of the following fast-food restaurants: @BurgerKing, @McDonalds, or @Wendys. All documents should also include the keyword french fries. Scenario 3 ✈Find documents that are ear

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T
Explorer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
🎥The Perfect Brand Recipe – Creating a Cultural Phenomenon with Crumbl CookieSummit Replay

How do you turn a single cookie shop into a billion-dollar brand? For Crumbl Co-Founder and CBO Sawyer Hemsley, it started with a pink box, a passion for branding, and a whole lot of social media. In this fast-paced, energetic session from Summit, Sawyer breaks down how Crumbl baked its way into the hearts (and feeds) of millions—turning fan content, influencer collabs, and customer feedback into a viral, community-led movement. Speaker: Sawyer Hemsley, Co-Founder & Chief Branding Officer, CrumblAs the original store manager, delivery driver, and social media lead, Sawyer helped shape Crumbl from a college side hustle into one of the fastest-growing dessert brands in the world. Now as CBO, he leads Crumbl’s brand, creative, and marketing efforts—bringing cookies (and culture) to millions. Key Takeaways: Influencer marketing fuels organic brand growth. Crumbl never paid for early influencer buzz—and still saw massive reach. (10:45) Brand partnerships can drive excitement and exclu

53
Maria Dehne
mChampion Level 3
Margot
mEmployee
MargotmEmployee
 Boolean Wizards Academy Group
Boolean Advanced Practice 2: AuthorPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find content from journalists. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the author operator.  Scenario 1 👵Find documents written by the journalist Mike Hale that mention Star Wars or Lord of the Rings.  Scenario 2 🍔Find documents about the company McDonald's that are written by at least one of the following journalists: Isabella Simonetti, Vivian Giang, or Stephen Gandel. Scenario 3 ✈Find documents that mention Delta Airlines and supply chain that are written by the journalist

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T
Explorer
Cheyenne
mEmployee
CheyennemEmployee
 Copilot
Copilot: Adding & Managing Users

As a Meltwater App Administrator, you’re responsible for managing user access to both the Meltwater platform and Meltwater Copilot App. Follow these steps to add and manage your Copilot users: Before You Begin Adding a New User What Happens Next? Managing Existing Meltwater Copilot Users Before You Begin Before adding and managing your users, it is important to understand the different access and seat types. Your Meltwater subscription includes access for three  user type options:  User Type Application Access Seat Type Used Meltwater Platform Only Meltwater Platform User Seat Meltwater Copilot Only Microsoft Teams Meltwater Copilot User Seat Both Meltwater + Teams One seat each (Platform + Copilot)  Note: You can assign users based on the number of seats purchased for each product. Adding a New User To add a new user, follow these steps:Select the Account drop-down in the left-hand navigation b

311
Maria Dehne
mChampion Level 3
Cris Rice
mEmployee
Cris RicemEmployee
 New to Meltwater
Rebuilding Your Searches in Meltwater so it’s Apples to Apples 🍎Tutorial

If you’re switching to Meltwater from another media intelligence or social listening tool, you might be wondering:“Can I just copy over my existing searches from a previous platform and paste them into Meltwater Explore?” The short answer? Sort of...but it’s not a straight copy-paste job and here’s why.  🔍 Every Platform Has Its Own Search LogicExplore uses Boolean logic with its own syntax and rules. Other platforms may use different structures or operators which means:A search string from another tool might not behave the same way in Explore You might get more (or fewer) results than you’re used to Important nuances (like source types, filters, or nesting) can get lost in translationThat’s why we always recommend building searches natively in Explore using one of the smart tools below to help. Option 1: Use the AI Search AssistantNot sure how to rebuild your searches manually? Let AI do the heavy lifting. Go to Explore on the left-hand navigation bar and select AI Search Assistant N

183
Will Swope
mChampion Level 2
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
🎥Strategic Communications: Crafting Authentic Brand Narratives in Niche Markets with Crocs, Inc.Summit Replay

In this can't-miss Summit session, Melissa Layton, VP of Global Communications at Crocs, Inc., shares how the brand went from polarizing to powerful through strategic collaborations, user-led innovation, and a bold, authentic voice.With a lean team and a modest budget, Crocs created a cultural movement by embracing what made them different—and listening to what their audience wanted. Melissa breaks down what it takes to turn a brand into a community-driven phenomenon. Speakers: Melissa Layton — Vice President, Global Communications, Crocs, Inc. Samantha Davis Crocker  — Sr Enterprise Account Manager, Meltwater Key Takeaways: Even a small, scrappy team can drive big brand impact—Crocs’ transformation started with one PR lead and a clear, focused strategy. (00:06:15) Social listening unlocks unexpected opportunities—Tuning into what fans were saying on social led to authentic, high-impact collaborations like Post Malone. (00:15:20) Fan-led innovation drives cultural relevance—Letti

31
Maria Dehne
mChampion Level 3
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Explore
Microsoft: How to Set Up Meltwater Copilot in Microsoft Teams

Getting started with Meltwater Copilot is easy—just follow the steps below to set up your account and start using Copilot.Step 1: Accept Your Email Invite  (⚠️Time Sensitive) Step 2: Download the Meltwater Copilot App in Microsoft Teams Step 3: Set up the Meltwater Copilot App Step 4: Join the Microsoft User group in Meltwater Community Step 5: Start using the Meltwater Copilot App Step 1: Accept Your Email Invite  (⚠️Time Sensitive)If you already have a Meltwater login, skip to Step 2. (if you have a v-dash email, you need to complete step 1 as you will have 2 accounts) Look for an email from Meltwater titled “You’re In! Get Started with Meltwater Copilot in Teams”. Click the link in the email  “Set up Your Account” to begin. (This has to be set up within 48 hours of receiving the email, if this expires email help@meltwater.com so it can be resent] Create a password for your Meltwater account — make sure to save it, you'll need for Step 3 and 4.You will receive a message once your Mel

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kelly.bebenek
mEmployee
N
Explorer
NatKitExplorer
 Meltwater Summit 2025
Comment Error

Hi Meltwater Community,I was wondering if anyone has had issues with commenting on the Meltwater Summit replays? When I try to comment, I receive the below error:Would appreciate any troubleshooting ideas 💡.Thanks

131
kelly.bebenek
mEmployee
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Boolean Wizards Academy Group
Boolean Practice 3: Nested SearchPractice

Boolean Practice 3 (Nested Search) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches.Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice  Let’s practice using nested searches. Scenario 1 👵Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru Scenario 3 ✈Find

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T
Explorer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Boolean Wizards Academy Group
Boolean Practice 2: NEAR, ONEARPractice

Boolean Practice 2 (NEAR, ONEAR) In the course Creating Searches with Boolean: Foundations  we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, NEAR, and ONEAR and quotations.  Scenario 1 👽Find documents that mention Yoda and Luke Skywalker within 6 words of each other. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through. Scenario 3 ✈Find documen

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T
Explorer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Boolean Wizards Academy Group
Boolean Practice 1: AND OR NOTPractice

Boolean Practice 1 (AND, OR, NOT) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, and quotations.  Scenario 1 👵Find documents that mention Princess Leia and Luke Skywalker but don’t mention Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through. Scenario 3 ✈Find documents that mention Delta

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T
Explorer
Cris Rice
mEmployee
Cris RicemEmployee
 New to Meltwater
📊 Which insights should I add to my dashboard to move the needle when it comes to shaping a media strategy?F.A.Q.

So, you’ve started building reports in Meltwater under Analyze! Now you might be wondering:Which insights should I add to my dashboard to move the needle when it comes to shaping a media strategy? Whether you're prepping for a stakeholder meeting or mapping out your next campaign, your reports can help you answer key questions such as:Where are we being covered? What outlets are mentioning us and driving coverage? How much of our brand is positive or negative?Here’s how to structure a report that's strategic. 🧭 Step 1: Start with a Saved Brand SearchBefore building your dashboard, make sure you have a saved search tracking your brand.Don’t have one yet? Check out our Brand Monitoring Toolkit to get started quickly. Step 2: Open Analyze and Start a New DashboardIn the left-hand navigation bar, click Analyze to open the Dashboard Homepage. Click Get Started at the top right Choose the Brand Report template,  it’s the best fit for media strategy, helping you track awareness, sentiment,

431
Maria Dehne
mChampion Level 3
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Boolean Wizards Academy Group
Meet Mira Studio: Your New AI Teammate Is Here

Mira Studio is your fast-track to actionable insights—designed to simplify how you access brand, competitor, and industry intelligence.No more building complex Boolean searches, setting up dashboards, or requiring deep Meltwater expertise.Simply start with a prompt, and Mira Studio delivers executive-ready overviews, identifies key themes, and even suggests next steps—so you can move from question to answer in seconds. What Mira Studio Can Do for You✅ Save time on reportingSkip manual research and instantly generate media briefings, brand summaries, and emerging trend reports.✅ Answer strategic questions, fasterGet straight to the insights you need, reducing the back-and-forth between tools or teams.✅ See only what mattersMira surfaces the most relevant insights, with contextual links to original sources for easy validation.✅ Make insights accessible for everyoneDesigned for non-technical users, Mira Studio delivers fast, accurate answers without needing a tutorial or deep platform kno

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Cristina Mendes
mChampion Level 1
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
 Meltwater Summit 2025
🎥 The Business of Media: AI & the New Rules of EngagementSUMMIT REPLAY

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series is now live in mCommunity—starting with one of our most talked-about panels: 🎥 The Business of Media: AI & the New Rules of Engagement Speakers:Barbara Peng (CEO, Business Insider)Kat Downs Mulder (SVP & GM, Yahoo News)Sarah Personette (CEO, Puck)Moderator: Megan Poinski (Forbes) What it’s about:The media world is shifting fast. AI is changing how newsrooms work, audiences are consuming content in new ways, and platforms like Substack are giving rise to niche voices. This candid conversation between top media execs digs into how they’re leading through change—and what it means for the rest of us. You’ll learn how to: Go direct-to-audience without losing key media relationships Build transparency and trust in a time of growing media skepticism Navigate the rise of influencer-style storytelling in journalism Use platforms like Substack and newsletters to r

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Cristina Mendes
mChampion Level 1
S
Explorer
SusanSExplorer
 New to Meltwater
RSS feed question

What does adding an RSS feed do to help the quality of my data?

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kelly.bebenek
mEmployee
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