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このプレイブックでは、生成AIレンズでブランド、競合他社、業界がAIの回答にどのように現れるかを、明確で実用的な可視性を生み出す設定を構築する手順を案内します。 概要 ステップ1：モニタリング戦略を計画する ステップ2：プロンプトを作成する ✍️①テンプレートを選択します ⚙️②プロンプトをカスタマイズする  🏷️ 進めながら整理する 🔁  バリエーションを使用して拡張する ステップ3：ブランド設定を行う ステップ4：スケールに合わせてプロンプトの整理をする 生成AIレンズのセットアップチェックリスト 最終ヒント：生成AIレンズを「生きたシステム」として扱う 概要生成AIレンズを活用することで以下のようなインサイトが得られます： どこで ブランドがLLMの応答に現れるか どのように ブランド、製品、人名が説明されるか どのように 自社ブランドが競合と比較されるか 従来のキーワード出現数を追うモニタリングではなく、AIがブランドや話題をどのように解釈し、どのようなイメージを形成しているかを追跡すると捉えてください。📺 視聴する：AIによるナラティブの変化：なぜ今これが重要なのか（ビデオプレーヤー下部の「CC」より日本語字幕を選択してください）    ステップ1：モニタリング戦略を計画する 生成AIツールを使って消費者などがAIに尋ねるであろう質問から始めます：[あなたのブランド] はサステナブルか？ [あなたのブランド] の類似品は？ [商品カテゴリ] のおすすめの商品は？ [競合名] は [自社名] に対してどのように評価されてる？ポイントとしては、ChatGPT や Perplexity に誰かが入力しそうな内容で考えることです。 💡 利用者の視点で考える 質問の例：購入者は我々のブランドを選ぶ前に何を聞く？ 誰と比較されることが最も多い？ 私たちと競合のどちらを選ぶかを聞くとしたら、どのように質問するか？ 「自社ブランドに必ず上がってきてほしい」と思われるプロンプトは？ プロンプトが実際の意思決定の瞬間に対応していなければ、有意義な結果は得られません。はじめ方でお困りですか？アイデア出しに行き詰まった場合は、お好みのAIアシスタントを活用してプロンプトを作成できます。以下の内容をAIに依頼してみてください。「[あなたのブランド名] がAI生成の回

What Are Smart Alerts?Smart Alerts automatically send key insights about your brand, competitors, or industry trends directly to you and your team. They are powered by your saved searches in Explore and can be delivered via email, in-app notifications, mobile push, Slack, Microsoft Teams, DingTalk, or Generic Webhook. Access to specific alert types depends on your Meltwater subscription. What you can do with Smart Alerts:Receive real-time notifications when new content matches your saved searches Monitor brand mentions, competitor activity, and industry trends automatically Send alerts to up to 10 recipients per alert, including external users without Meltwater accounts Set sensitivity levels for Spike Detection alerts to control notification frequency Integrate alerts with Slack, Microsoft Teams, DingTalk, or a Generic Webhook Pause, resume, or delete alerts at any time  How to access Select Alerts from the left-hand navigation bar to view, create, and manage your Smart Alerts.

Ready to start pitching? You need a media list first. Here's how to build one. Pick whichever approach fits how you work.Let Meltwater find journalists for you using the PR Assistant Import your existing contacts Build a list manually Let Meltwater find journalists for you using the PR Assistant This is the fastest path if you're starting from scratch. PR Assistant lets you draft your pitch and surface relevant media contacts at the same time. Open Media Relations in the left navigation and select PR Assistant Enter your key messages or a draft pitch, then choose your format, length, and tone Select Generate. Your draft will appear on the right Click Suggested Journalists to see contacts matched to your content   Select the journalists you want and click Add to list  Import your existing contacts Already have a contact list from another tool or a spreadsheet? Upload it as a CSV file and it'll be ready to use in Outreach right away.How to import a Media List Build a list manually Prefe

Searching for specific Australian TV & Radio channels? This guide will show you how to add your preferred broadcasts channels to a Custom Category using this guide’s carefully curated broadcast source list. ANZ Broadcast List Step 1: Creating a Custom Category  Click Explore in the left-hand navigation bar Select Custom Categories Tab   Select the + Button Type a name for your Category (such as “ANZ Broadcast”) Give your Category a Label by finding or creating a label (such as “Sources”)  Step 2: Enter your Broadcast sources 📺Watch: Using the ANZ Broadcast List  Steps Use the attached ANZ Broadcast List to identify your preferred stations. Found at the bottom of this article. Enter the boolean code sourcename:"station name"(the station name must be written exactly as you found it in the ANZ Broadcast List)   To add additional stations add OR followed by the next station name   If you would like your custom category to exclude unwanted results (i.e. broadcast channels tha

Getting Started with Broadcast Monitoring in MeltwaterLast updated: June 2026  |  Applies to: Broadcast ANZ and Broadcast Global add-on subscriptions  |  Region: Australia and New Zealand What Is Broadcast Monitoring?Broadcast monitoring is an add-on feature in Meltwater that expands your media monitoring beyond online content to include Australian and New Zealand television and radio. It provides access to both the original audio and video content and searchable transcripts directly within Meltwater, so you can find, clip, share, and report on broadcast coverage without leaving the platform. What you can do with Broadcast Monitoring:Search and filter broadcast content from ANZ TV and radio stations in Explore Filter results to specific stations or networks using Custom Categories Clip broadcast content directly from the media player Share clips via email or social media, or download the video and transcript Tag broadcast content to organise it for reporting and analysis Remove commerc

One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearning course, now available on mAcademy. Complete it and earn a LinkedIn certification you can share with your network. If you weren't at the Summit, this is your chance to get everything that was in the room.What is GEO and why does it matter? AI tools like ChatGPT, Gemini, and Perplexity are changing how people discover and choose brands. If your brand isn't showing up in AI answers — or a competitor is getting recommended instead of you — this course gives you a framework to fix that. What you'll learn — in under 30 minutesThe GEO landscape — how search has evolved from SEO to AEO to GEO, and why it matters now How AI forms recommendations — what signals AI models use to discover, interpret, and recommend brands The three visibility levers — Frequency, Clarity, and Authority, and how to influence each one How to diagnose visibility gaps — identify why

Don't let a question slow you down. Every week, our Product Specialist is live and ready to give you direct, real-time answers — no ticket, no wait, no back-and-forth emails. Just bring your question and get a clear answer on the spot.Whether you want to troubleshoot an issue, sharpen your workflow, or unlock a feature you haven't fully explored yet, our specialist is here to help you get more out of Meltwater — fast. ✅ Direct access to a Meltwater product specialist✅ No agenda, no slides — pure live Q&A✅ Free to join, every week 📆 Wednesday 17th June ⏱ 1PM SGT 👉 Reserve Your Spot 

Don't let a question slow you down. Every week, our Product Specialist is live and ready to give you direct, real-time answers — no ticket, no wait, no back-and-forth emails. Just bring your question and get a clear answer on the spot.Whether you want to troubleshoot an issue, sharpen your workflow, or unlock a feature you haven't fully explored yet, our specialist is here to help you get more out of Meltwater — fast. ✅ Direct access to a Meltwater product specialist✅ No agenda, no slides — pure live Q&A✅ Free to join, every week 📆 Wednesday 17th June ⏱ 1PM PHT 👉 Reserve Your Spot 

Don't let a question slow you down. Every week, our Product Specialist is live and ready to give you direct, real-time answers — no ticket, no wait, no back-and-forth emails. Just bring your question and get a clear answer on the spot.Whether you want to troubleshoot an issue, sharpen your workflow, or unlock a feature you haven't fully explored yet, our specialist is here to help you get more out of Meltwater — fast. ✅ Direct access to a Meltwater product specialist✅ No agenda, no slides — pure live Q&A✅ Free to join, every week 📆 Wednesday 17th June ⏱ 3PM AEDT 👉 Reserve Your Spot 

Ad Detection and Filtering in ANZ Broadcast ContentLast updated: June 2026  |  Applies to: All Meltwater plans  |  Region: Australia and New Zealand  Availability: Ad Detection is currently available for TV station content only. It applies to content streamed after 7:00 PM AEDT on October 27, 2025 (Sydney time). Radio and content streamed before this date and time are not covered.  What Is Ad Detection?Ad Detection is a Meltwater technology for ANZ broadcast content that identifies and filters out commercial advertisements from TV and radio content in real-time. It allows PR and broadcast professionals to focus on relevant editorial content, saving time and improving the accuracy of reporting and campaign tracking. What you can do with Ad Detection:Filter out commercial advertisements from your broadcast search results Include only advertisements in a search to monitor competitor or brand ad activity Create reusable Custom Categories in Explore to apply ad inclusion or exclusion

iSentia to Meltwater Migration GuideLast updated: June 2026  |  Applies to: All Meltwater plans  |  Region: Australia What Is This Article About?This guide covers what Australian teams migrating from Isentia to Meltwater need to know about differences in data and reporting. You will notice higher Reach and AVE figures in Meltwater than you saw in Isentia — even if your actual coverage volume has not changed. This article explains why those differences exist and gives you three options for keeping your reporting consistent from day one. What you can do with this information:Understand why Reach and AVE figures are higher in Meltwater than in Isentia Communicate the methodology change accurately to internal stakeholders Adjust your AVE calculation to align with historical Isentia figures Create a new reporting benchmark using Meltwater’s own historical data  How to access Reach and AVE data are available in the Analyze module. Open any dashboard, add an AVE or Reach widget, and confi

Streem Migration GuideLast updated: June 2026  |  Applies to: All Meltwater plans What Is This Article About?When you start pulling reports in Meltwater, your Reach and AVE (Advertising Value Equivalency) numbers will likely appear higher than figures from a previous platform such as Streem or Isentia — even if your actual coverage volume has not changed. This article explains why, and gives you three clear options for keeping your reporting consistent during and after the transition. What you can do with this information:Understand why Reach figures differ between platforms Explain the change accurately to internal stakeholders Adjust your AVE calculation to align with historical figures Create a new reporting benchmark using Meltwater’s own data  How to access Reach and AVE data are available in the Analyze module. Open any dashboard, add an AVE or Reach widget, and configure it using the steps below.  Key ConceptsReachThe estimated number of unique visitors to the sources th

Finding a Specific Article in MeltwaterLast updated: June 2026  |  Applies to: All Meltwater plans What Is This Article About?Finding a specific article in Meltwater is the process of locating a known piece of coverage — one you have already seen elsewhere — inside Meltwater’s content index. There are four search methods available, and the right one depends on what information you have about the article. What you can do:Search for an article by its headline Search for an article by its URL Search for an article using keywords from the content Search for an article using a sentence or paragraph from the article text Use the Meltwater Chrome Extension to check availability instantly Share or copy a link to coverage once you have located it  How to access All search methods use Explore. Select Explore from the left-hand navigation bar, then choose Keyword Search or Advanced Search depending on the method below.  Key ConceptsKeyword SearchThe fill-in-the-blank search interface in E

Need to find a specific article, online mention or broadcast clip?Follow the options below to locate your specific mentions.  Option 1: Search by Headline Option 2: Search by URL (works best for the AFR) Option 3: Search Using Keywords (works best for The Australian) Option 4: Search Using the Article Text Using the Meltwater Chrome Extension Sharing Coverage  Option 1: Search by HeadlineSearching by headline is usually the fastest way to find an article.Use this method when:Someone shares an article with you You can see the full headline The content was published recently 📺 Watch: Search by Headline StepsCopy the article headline     Navigate to Explore. Select Keyword Search. Paste the headline into the All of these search box     In the date picker, adjust the date range to include the publication date.   Select Search. The article will appear in the content stream below.    Option 2: Search by URL(works best for the AFR)If a headline search doesn't return the article,

Don't let a question slow you down. Every week, our Product Specialist is live and ready to give you direct, real-time answers — no ticket, no wait, no back-and-forth emails. Just bring your question and get a clear answer on the spot.Whether you want to troubleshoot an issue, sharpen your workflow, or unlock a feature you haven't fully explored yet, our specialist is here to help you get more out of Meltwater — fast. ✅ Direct access to a Meltwater product specialist✅ No agenda, no slides — pure live Q&A✅ Free to join, every week 📆 Wednesday 10th June ⏱ 1PM PHT 👉 Reserve Your Spot 

Don't let a question slow you down. Every week, our Product Specialist is live and ready to give you direct, real-time answers — no ticket, no wait, no back-and-forth emails. Just bring your question and get a clear answer on the spot.Whether you want to troubleshoot an issue, sharpen your workflow, or unlock a feature you haven't fully explored yet, our specialist is here to help you get more out of Meltwater — fast. ✅ Direct access to a Meltwater product specialist✅ No agenda, no slides — pure live Q&A✅ Free to join, every week 📆 Wednesday 10th June ⏱ 1PM SGT 👉 Reserve Your Spot 

You ran a search. You found the coverage. Now your manager wants a spreadsheet. Or maybe you're building a monthly report, pulling clips for a client recap, or just need a record of what ran during a campaign.This is where exporting comes in. By the end of this guide, you'll know how to select results from your content stream, download them as an Excel or CSV file, and know where to check if something goes wrong. Before you begin Exports in Meltwater have a monthly limit of 30,000 documents per account, shared across all users. This resets at the start of each month. To check how many you've used: go to Account in the left-hand navigation (not the dropdown) → Downloads. You'll see your monthly limit, your per-download limit, and how many documents remain. If you need higher limits, reach out to your account manager to discuss options.  📥 Step 1: Get into your content stream What you're doing: Finding the results you want to export. Go to Explore and create or open a saved search.  The