Ok, So You May Know Meltwater. But How Are You Keeping Your Teams Educated?
So, you’ve got Meltwater. You’re pulling sentiment reports, tracking brand buzz, maybe even dabbling in the art of a boolean query. But here’s the thing: having access to a tool isn’t the same as actually using it well, or helping your team do the same. Are you gatekeeping the tool or sharing the wisdom? Having access to any tool, Meltwater included, means nothing if no one else knows how to use it. I’m fortunate to be at a marketing agency, Quantious, that promotes a culture of innovation and ensures cross-training for every vertical. If your team members don’t know what Meltwater is or how to leverage it, you have some work to do. Let’s fix that. Here’s how to turn your tools from a mystery into muscle memory for everyone, not just for you. 1. Document your processesKnowing how to use a tool like Meltwater is only half the battle. Ensuring consistency and making sure your processes are repeatable is where the real magic happens. Has anyone ever asked you, “How did you pull that?” and
