Summit Workshop Idea – From Best Kept Secret to Greater Visibility: A Beginner’s Guide to Media Mentions and Metrics Workshop Overview (30 minutes)For many years, Midwest Food Bank was focused on doing the work in front of us, serving families facing hunger and responding when communities needed help. While the work was growing, we weren’t always sharing those stories beyond our closest partners.Like many mission-driven organizations, our priority was service, not visibility. Over time, we learned that sharing our story more consistently could help others understand the need, join the work, and support the mission in new ways.This workshop is designed for organizations just beginning to explore earned media and measurement. We’ll share what we learned along the way, starting small, using simple tools, and gradually becoming more intentional about how we track and understand our media efforts with the help of Meltwater.What Attendees Will LearnAttendees will leave with practical starting points, including: How we began using press releases as a way to share updates about the work How we started trac
