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Cris RicemEmployee

Meltwater Summit 2025

🎥 Unserious Live Podcast: How Businesses Are Adapting to the Age of Generative AI

🎥 Unserious Live Podcast: How Businesses Are Adapting to the Age of Generative AI

How can businesses harness generative AI to transform workflows and creativity—without losing trust, human judgment, or team culture? The Unserious Podcast team, joined by Jennifer Kattula, CMO of Microsoft Advertising, will explore real-world applications and implications of generative AI, providing a candid discussion on its transformative potential. This session will be recorded as a podcast episode, offering insights on AI’s impact. Speakers 🎙️Micah Vono - Co-Founder and Producer, Unserious🎙️J.B. Skelton - Co-Host, Unserious🎙️Molly McMahon - Co-Host, Unserious🎙️Jennifer Kattula - GM & CMO, Microsoft Advertising Key Takeaways & TimestampsExamples of businesses that have successfully leveraged AI for innovation and efficiency. → 6:30 Strategies for upskilling teams and fostering cross-functional AI literacy. → 8:50 Tips for supporting creative teams when adapting to AI-driven workflows. → 13:42 Core principles for responsible AI adoption that balance technology and hum

Cris RicemEmployee

Meltwater Summit 2025

🎥 Unlocking the Power of Social Listening: Turning Conversations into Actionable Insights

🎥 Unlocking the Power of Social Listening: Turning Conversations into Actionable Insights

How do leading brands turn raw conversation into decisions, protect trust in real time, and scale impact across complex orgs? This expert panel shares best practices for implementing social listening strategies, ensuring company-wide data-driven decision-making, prioritizing key insights for maximum impact, and optimizing collaboration with agency partners. Speakers 🎙️Moderator: Mark Hollyhead - VP Enterprise EMEA, Meltwater🎙️Marcy Cohen - Managing Director, Brand Experience, Moody’s🎙️Lexine Deluca - Senior Analyst, Social Media, Equifax🎙️Danny Gardner - Social Intelligence Lead, Haleon🎙️Bonnie DeMoss - Head of Customer and Market Intelligence, NetApp Key Takeaways & TimestampsCommunicate social listening findings effectively across departments to drive strategic alignment. → 3:50 Train teams to recognize and act on social insights through internal workshops. → 7:37 Best practices for managing social listening as a lean team. → 7:50 Collaborate with agencies and external

Cris RicemEmployee

Meltwater Summit 2025

🎥The Perfect Brand Recipe: Creating a Cultural Phenomenon

How does a small-town bakery explode into a billion-dollar cultural phenomenon?Sawyer Hemsley will unpack the branding secrets that propelled Crumbl into a nationwide phenomenon. Learn how social media virality, consumer participation, and bold experimentation have shaped its success—and uncover the lessons other brands can take from their journey. Speakers 🎙️Sawyer Hemsley (Co-Founder and CBO, Crumbl) Key Takeaways & TimestampsInfluencer marketing is a powerful force for fueling organic brand growth. → 16:13 Leverage customer feedback to evolve brand offerings. → 22:40 The lessons learned from unsuccessful marketing experiments. → 28:06 Brand partnerships can drive excitement and exclusivity. → 30:48 Crumbl’s growth shows that the perfect recipe blends innovation, authenticity, and community at every step.

Cris RicemEmployee

Meltwater Summit 2025

🎥 Strategic Communications: Crafting Authentic Brand Narratives in Niche Markets

Couldn’t make it to the last session of Summit 2025 or just want to revisit a brand transformation story that had the whole audience buzzing?The Summit Replay series continues with Crocs, Inc., a brand once at the center of memes that has redefined itself into a cultural phenomenon.Melissa Layton shares how Crocs navigates media relations, builds brand loyalty, and uses unconventional storytelling to stand out in an evolving marketplace. Learn how the right mix of partnerships, content strategies, and audience insights can turn a brand into a cultural phenomenon. Speakers 🎙️Melissa Layton (VP, Global Communications, Crocs Inc.)🎙️Samantha Davis Crocker (VP, Global Communications, Crocs Inc.) - @samanthadaviscrocker Key Takeaways & Timestamps Innovative collaborations enhance brand perception and broaden audience reach. → 10:30 Targeted messaging creates deep connections with specialized consumer segments. → 12:03 Shifting from mainstream media to niche platforms can positive

Cris RicemEmployee

Meltwater Summit 2025

🎥 Turning Insights into Impact for Marketing and PR-Comms

🎥 Turning Insights into Impact for Marketing and PR-Comms

This week’s Summit replay is a must-watch for anyone leading teams, building customer success strategies, or looking to harness innovation without losing the human touch. Speakers:Scott Gibbs (Chief Revenue Officer, Meltwater) Zubair Timol (VP of Culture, Meltwater) Key Takeaways & Timestamps:With over 25 years of experience across top global brands, Scott brings unique perspective on what it takes to create lasting customer impact in today’s fast-changing digital landscape. From the role of AI in reshaping work, to the importance of coaching, community, and constant improvement, this keynote lays out a playbook for how marketers and communicators can thrive. Put customer success at the heart of your strategy and link it directly to business growth. → 0:50 Apply lessons from coaching and leadership to help teams improve every single day. → 1:50 Balance AI-driven innovation with high-level strategic thinking and human connection. → 2:45 A strong customer education strategy a

Cris RicemEmployee

Meltwater Summit 2025

🎥 Modernizing an Iconic Brand: Balancing Authenticity, Innovation & Heritage for the Next Generation of Travelers

This week’s Summit Replay is a must-watch for brand leaders and marketers navigating change. What does it take to modernize an iconic heritage brand, without losing the authenticity that made it great in the first place?In this candid session, David Oksman (VP Marketing & Direct-to-Consumer, Samsonite) and Zubair Timol (VP, Culture, Meltwater) explore how Samsonite adapted to seismic challenges including taking on global leadership of the world’s largest travel luggage brand just as the pandemic hit. Together, they unpack how to balance heritage with innovation, move at the speed of culture, and stay relevant for a new generation of travelers. Speakers 🎙️David Oksman (VP, Marketing and Direct-to-Consumer, Samsonite)🎙️Zubair Timol (VP, Culture, Meltwater) Key Takeaways & Timestamps Be a brand with heritage, not a “heritage brand”: use history to power relevance, innovation, and sustainability. → 3:10 Prove impact with a tight brand framework and KPIs (sentiment, traffic lift,

Cris RicemEmployee

Meltwater Summit 2025

🎥Helping Brands Thrive Amid Rapid Change

🎥Helping Brands Thrive Amid Rapid Change

This week’s Summit Replay is a must-watch for anyone navigating marketing, PR, and brand strategy in times of constant disruption. How do brands not just survive, but thrive amid rapid change?In this powerhouse panel, leaders from Havas, We.Communications, dig Human, and Point 600 join Meltwater’s Doug Balut to unpack what clients need now: speed, proof, human-centered strategy, and smart use of AI. Speakers 🎙️Moderator: Doug Balut — SVP Global Alliances & Partnerships, Meltwater🎙️Dara Busch — CEO Havas PR North America, Havas🎙️Charlie Baldwin — SVP, Insights & Analytics, We.Communications🎙️Brittany Paxman — Managing Partner, Point 600🎙️Dara Busch — CEO Havas PR North America, Havas Key Takeaways & Timestamps Clients want answers fast and proof—bring actionable ideas that can pivot quickly. → 5:20 Build AI literacy and enablement (use-case training, AI as teammate) rather than reinventing tech in-house.→ 7:50 Measure what matters: tie comms to business impact (revenue,

Cris RicemEmployee

Meltwater Summit 2025

🎥 From Social Data to Smart Decisions: Making Insights Actionable

🎥 From Social Data to Smart Decisions: Making Insights Actionable

This week’s Summit Replay is a must-watch for marketers and communicators looking to turn raw social chatter into real business impact. How do you move from endless streams of online conversations to insights that shape campaigns, spark innovation, and strengthen your brand? Paige Walker will share how her team gathers and deciphers social data to inform business decisions. From campaign tweaks to product innovation, attendees will come away with a roadmap for making social insights an integral part of their strategy. Speakers 🎙️Paige Walker (Associate Manager, Consumer Insights, The Hershey Company) Key Takeaways & Timestamps Extract meaningful insights from vast social data. → 8:50 - Going beyond metrics to extract insights Techniques for identifying trends and shifting consumer preferences. → 8:50 - How Hershey identified changing sentiment around seasonal treats How social sentiment prompted Hershey’s to adapt its holiday campaign. → 19:15 - What is important with for consume

kelly.bebenekmEmployee

#ExpertsWithInsights

Episode 11: How to Stay Even Keeled When Internal Comms Gets Turbulent

Episode 11: How to Stay Even Keeled When Internal Comms Gets Turbulent

In this episode, three seasoned communications leaders share hard-earned lessons on navigating internal communications when the stakes are high: J.B. Skelton – Director of Internal & Executive Communications, Microsoft Andrew Blotky – Founder & CEO, Azure Leadership Group, Author of Honestly Speaking Antonio Ortolani – VP of Global Insights, Meltwater Together, they dig into the question: How do you prepare for the unexpected while keeping employees informed, aligned, and inspired? Key Insights Playbooks matter. Documented frameworks give communicators a head start when crises hit. They build trust with leadership and prevent scrambling. Listening is more than surveys. True listening means pulse checks, relationships, and understanding how representative “loud voices” really are. Authenticity wins. Employees and consumers see through opportunistic statements. Speak only when you have a clear purpose, and back words with meaningful action. Even-keeled leadership. Comm

Cris RicemEmployee

New to Meltwater

📥 Can I Export Mentions for My Exec Team?

📥 Can I Export Mentions for My Exec Team?

Sometimes you don’t need a full report; you just need to send a few key mentions to someone important, fast. Whether it’s a key highlight or a breaking story, Meltwater makes it easy to share mentions directly from Explore. Step 1: Open a Search & Select Your MentionsHead to Explore in the left-hand navigation and run or open a saved search.Once you’ve found the coverage you want to share, select one or more mentions using the checkbox on the left of each item. Step 2: Export Your MentionsOnce selected, you can:Email Articles: Click the envelope icon ✉️ under each mention to send it to a colleague. Download a PDF: Click the downward arrow (⬇️) to export a PDF of the content.Export Excel or CSV: Ideal for internal documentation or further analysis. 💡 Pro Tip: Make These Mentions Easy to Find LaterBefore you export, add a Tag to each mention so you can group them for future reports. Tags are like labels — you can create your own (e.g. “Exec Coverage”, “Big Win”, or “Product Launch”

Meltwater Product Gym

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Year-End Release 2025 - Coming Soon!

Year-End Release 2025 - Coming Soon!

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Meltwater Summit NYC

Your one-stop shop for all things Meltwater Summit all year long ✨

Meltwater Summit 2025

34 topics

Meltwater Summit 2026

Meltwater Summit 2026

2 topics

Industry Experts & Best Practices

Share questions, tips and best practices.

Insights unBoxed

Insights unBoxed

3 topics

#ExpertsWithInsights

52 topics

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Race to Summit Challenge 2025

Race to Summit Challenge 2025

12 topics

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