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Marketing, Comms & PR Best Practices

Share questions, tips and best practices.

#ExpertsWithInsights

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mOlympian Summer Games

Here you can find all posts for the 2024 mOlympian Summer Games

Summer mOlympians 2024

Summer mOlympians 2024

24 topics
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Jacinda EspinosamEmployee

Explore: Classic Analytics with Tab-Level AI Insights and New Reach MetricExplore Update

We’re excited to bring you two updates to Explore to get you better and faster insights on your searches ✨ Tab-Level AI Insights in Overview Tab (Classic Analytics)Expanding on AI-Powered Insights recently added to Brand Analytics views in Explore, this new AI-Powered Insight looks at the content powering your Overview tab and provides a quick explanation of what has caused conversation volumes to shift and what topics are driving most search results. For example, in the search above for positive, English-language formula 1 mentions, the AI-Powered Insight explains that a major event - the f1 Grand Prix of Brazil - drove an increase in volume. It also references a specific moment (wholesome interview between Gasly and Ocon) and theme (admiration of the attractiveness of the drivers) to provide additional and richer context.These Insights can be refreshed or copied using the icons at the bottom of the AI-Powered Insight box. See it in action: How does it help?There are a few different

CheyennemEmployee

Use Case Toolkits

Reporting Toolkit

There are a number of different Reporting options in Meltwater. This toolkit walks you through the two most popular. Before getting started, save your search using the Brand Monitoring Toolkit (step 6). Shareable Dashboard Analyze ReportShareable DashboardCreate presentation-ready reports about your brand’s media coverage.Or read our How to guide. Analyze ReportCreate custom reports and dashboards for earned media.Or read our How to guide.

CheyennemEmployee

Use Case Toolkits

Running a PR Audit Toolkit

Conducting a PR audit using Meltwater software involves a structured approach that evaluates the effectiveness of your public relations strategy across various media channels. Before getting started, save your search using the Brand Monitoring Toolkit as Step 1. Step 2: Define Your PR Objectives and Metrics Step 3: Set Up Media Monitoring Searches Step 4: Evaluate Media & Campaign Coverage & Effectiveness Step 5: Competitor Benchmarking Step 6: Journalist Impact Step 7: Assess Crisis or Negative PR Step 8: PR Insights Business Alignment & RecommendationsStep 2: Define Your PR Objectives and MetricsConsider what you want to achieve, whether increased brand visibility, improved public sentiment, or expanded media reach.Enhance brand visibility in target markets. Improve sentiment around your brand (positive/neutral/negative). Increase share of voice against competitors. Maximize media reach and presence in top-tier publications. Measure the effectiveness of specific PR c

Jacinda EspinosamEmployee

Explore: Rules-Based Automations + Improved Content Category Filter + UI ImprovementsExplore Update

Happy to close out October with a few updates to improve your Explore experience: Rules-Based Automations How does it work? Step 1: Select your criteria, conditions, keywords, and phrases. Step 2 - Select the action to take when your criteria are met. Step 3 - Click Create! Learn more: Improvement to Content Category Filters How does it work? User Interface Improvements When saving a search using “save as” Add labels to a search when saving Learn more: Rules-Based AutomationsIntroducing a customizable rules engine to automatically take actions on relevant articles in your searches. Create unique rules to auto-tag, modify sentiment, or even hide mentions in your results, all triggered by the presence, or absence, of specific keywords. Note: An early version of this feature was released in June for Engage users to apply rules to messages in Conversations. Now it’s available for general search results.Customers with both Engage and Explore will be able to choose the type of c

Jacinda EspinosamEmployee

Media Relations: Contact Profile Update AlertsMedia Relations Update

Stay up to date with email alerts when your media contacts change roles or beats, so you can maintain accurate media lists and stay ahead in your outreach. With Contact Profile Update Alerts, you will be alerted within two weeks of when source, beat, or contact information is updated on a journalist’s contact profile.Changes made within a two week period will be highlighted in yellow on a contact’s profile, so you can easily see what has changed. How does it work?In Media Lists, click the “Contact update alerts” drop-down in the upper right corner and select Send me contact updates to turn on this alert. This alert notifies you when a contact’s beat, source, or contact information has changed. Once activated, you will receive an email every two weeks with a list of the contacts that have been updated in the past two weeks. Click on the Open Contact Profile link in the email to view a profile’s updated information. On the contact profile, the information that has changed will be highl

CheyennemEmployee

D-A-CH Community Gruppe

Toolkit zur Markenüberwachung

1. Legen Sie fest, welche Fragestellung Sie mit den Meltwater-Daten beantworten möchten: 2. Identifizieren Sie Ihre Suchbegriffe 3. Erstellen Sie Ihre Suche 4. Verfeinern Sie Ihre Suche 5. Einblicke erhalten 6. Speichern Sie Ihre Suche 7. Verfolgen und überwachen Sie Ihre Marke und wie darüber gesprochen wird 8. Insights teilen1. Legen Sie fest, welche Fragestellung Sie mit den Meltwater-Daten beantworten möchten:Diese Frage fügen Sie im KI-Suchassistenten in Schritt 3 ein.Diese Frage fügen Sie im KI-Suchassistenten in Schritt 3 ein. Welches sind die wichtigsten Themen, die mit meiner Brand in Verbindung gebracht werden? Wie ist die allgemeine Stimmung gegenüber meiner Brand? Wer sind die wichtigsten Influencer und Personen, die über meine Brand sprechen? Was sind die häufigsten Fragen oder Bedenken zu meiner Brand? Auf welchen Plattformen und Kanälen wird am meisten über meine Brand gesprochen?2. Identifizieren Sie Ihre SuchbegriffeWenn Sie neu in der Markenbeobachtung sind, führt Sie

CheyennemEmployee

Use Case Toolkits

Monitoring Daily Media Toolkit

After creating a search, monitoring the data being pulled in is essential. Whether it’s on a Monitor stream or with smart alerts, stay up to speed on what is being said about your brand or keywords. Before getting started, save your search using the Brand Monitoring Toolkit. Monitoring Your Coverage Daily Smart Alerts Daily Digest Monitoring Your Coverage DailyManage your multi-content stream view across your searches, tags and RSS feeds.Or read our How to guide. Smart AlertsAlerts are automated notifications of key insights generated by Meltwater via email, Teams and Slack.Or read our How to guide. Daily DigestReceive a summary of your search resultsOr read our How to guide.

VeeExplorer

New to Meltwater

How to exclude your own social accounts from Explore searches?

Hi everyone!I just started a new role as a Marketing Analyst and I’m very new to Meltwater. There have been some saved explore and Boolean searches saved by my team members, but they’ve been getting a lot of alerts for DCLI’s social accounts. I’d like to exclude content posted on DCLI’s insta, FB, Linkedin, etc so we don’t get alerts when our company posts on social accounts.How do I do that?TIA & I appreciate all the helpful responses! :)

Jacinda EspinosamEmployee

Radarly: Enhanced Insight Page Templates with AI Contextual Analysis and New CardsRadarly Update

Insight Page templates in Radarly now include AI Contextual Analysis cards, as well as other newer cards like image clustering and celebrity recognition. AI Contextual Analysis CardsAdd instant context to Insight Pages in Radarly with AI-powered contextual analysis cards ✨ These new cards surface and analyze:General AI analysis: the most recent, visible and engaging publications Signal AI analysis: the most visible hashtags, emotions, affects of the selected publications Risk AI analysis: the most visible, emerging and engaging negative publications Audience AI analysis: the publications from the main authors of the selected publications New Insight Page Templates Benchmark template: a template for benchmarking against competitors, so you can easily compare brands’ efforts and successes. Card updates include: AI Contextual Analysis Image Clusters Named entities Emerging hashtags. E-Reputation template: a template for brand reputation and crisis management, so you can monitor metrics

jenminchinExplorer

Vimo (Change & Innovation Agency), Marketing and Communications Director, Remote

We’re looking for a Marketing and Communications Director to be responsible for overseeing the development and implementation of strategic marketing and communication initiatives to enhance Change & Innovation Agency's brand, market presence, and internal and external communications. This role involves working with a team, developing creative marketing campaigns, managing public and media relations, and coordinating marketing and outreach events. The Director will ensure that all marketing strategies align with the company's goals and objectives, driving growth and engagement.Specifically, we’re looking for someone with proven expertise in Medicaid, SNAP and TANF benefits. If you’re interested or know someone who is, reach out to me at jennifer.milner@getinsured.com.Learn more about what we do at vimo.com, changeagents.info, and getinsured.com.

VeeExplorer

New to Meltwater

How to exclude your own social accounts from Explore searches?

Hi everyone!I just started a new role as a Marketing Analyst and I’m very new to Meltwater. There have been some saved explore and Boolean searches saved by my team members, but they’ve been getting a lot of alerts for DCLI’s social accounts. I’d like to exclude content posted on DCLI’s insta, FB, Linkedin, etc so we don’t get alerts when our company posts on social accounts.How do I do that?TIA & I appreciate all the helpful responses! :)

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