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Meltwater Summit 2025

Get the scoop on Meltwater Summit 2025 - May 6-7, at the New York Marriott Marquis

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26 Topics
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥From Curious to Confident — How to Build AI Into Your Daily Workflow (Microsoft)Summit Replay

About Summit Replays:Couldn’t make it to Summit or want to revisit a favorite session? The Summit Replay Series brings top talks from our customer conference straight to you—full recordings of sessions that offer practical advice, real customer stories, and bold ideas to move your work forward. Session Overview:AI is transforming PR and internal communications—helping teams move faster, measure better, and build stronger narratives. Still, many professionals hesitate, unsure how to use AI consistently in daily work. In this session, Stephanie Cohen Glass, Senior Director of Communications Strategy & Insights at Microsoft, shares how her team is thoughtfully incorporating AI into their communications function. What You’ll Learn:✅ Human instincts still matter in earned media strategy - 00:39 ✅ How Microsoft uses Meltwater for AI-enhanced media strategy - 07:25 ✅ The role of communicators in the age of AI - 08:31 ✅ Why building confidence with AI starts with experimentation - 05:15 ✅M

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gregbarta
Influencer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 Summit Replay: 2025 Meltwater KeynoteSummit Replay

As the dust settles after the excitement of Meltwater Summit, mCommunity is excited to bring you our Summit Replay series. Whether you missed Summit altogether, missed one of the individual sessions, or just want to relive the magic, we’ve got you!We’ll be sharing one recorded mainstage session each Wednesday for the next 12 weeks right here, so be sure to click subscribe on the Meltwater Summit 2025 page and never miss an update! For our first Replay, check out the Meltwater keynote, featuring Meltwater CEO John Box, Chief Strategy Officer Alexandra Bjertnæs, Chief Product Officer Chris Hackney, and Chief Technology Officer Aditya Jami. They share some sneak peeks at the future of Meltwater, why it’s so exciting, and why we’re so thrilled for you to be a part of it!   

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gregbarta
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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 Leadership and Teamwork in Extreme Conditions 🚀 Live from Int'l Space StationSummit Replay

This week’s Summit Replay is a personal favorite—and easily one of the most unforgettable sessions from Summit 2025. What does it take to lead under pressure—when failure isn’t an option, and your team is orbiting 250 miles above Earth? We were joined live from the International Space Station by Dr. Jonny Kim—former Navy SEAL, Harvard-trained physician, and now NASA astronaut. In an awe-inspiring downlink conversation, Dr. Kim shared lessons from combat missions, emergency surgeries, and life aboard the ISS—focusing on what it truly means to lead with purpose in the most extreme conditions. 🎙️ Moderated by NASA’s Brittany Brown and Meltwater’s ​@Ben Kessler, the session also featured a panel of marketing leaders from NVIDIA, Cobra Puma Golf, and the ISS National Lab, diving into how experimentation, trust, and bold storytelling drive innovation—both in orbit and on Earth.  Key Takeaways & Timestamps Leadership is about human connection – especially when you inherit the team, not b

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gregbarta
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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 Maximizing Media Tours: Crafting Effective Executive Communication Strategies (Burger King)Summit Replay

This week’s Summit Replay is a must-watch for anyone responsible for shaping executive visibility, managing brand perception, or prepping spokespeople for high-stakes interviews. Kristen Viersen, Director of Communications at Burger King US&C, walks through how she helped shift the brand’s narrative through a carefully timed executive media tour—and shares how you can do the same, no matter your company size. From planning the moment to executing the prep, Kristen breaks down the strategies that helped Burger King’s new president build trust, earn top-tier media coverage, and spark a ripple effect of reputation change.  Key Takeaways & TimestampsDon’t rush the moment. Wait until early wins are visible before launching your tour. You need proof, not just a plan. → 5:15 Prep isn’t one-size-fits-all. Tailor media coaching to each exec’s strengths—and quirks. → 13:30 Keep key messages simple and structured. Use the “Headline → 2–3 Key Points → Supporting Proof” model. → 19:20 Make

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gregbarta
Influencer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 The Business of Media: AI & the New Rules of EngagementSUMMIT REPLAY

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series is now live in mCommunity—starting with one of our most talked-about panels: 🎥 The Business of Media: AI & the New Rules of Engagement Speakers:Barbara Peng (CEO, Business Insider)Kat Downs Mulder (SVP & GM, Yahoo News)Sarah Personette (CEO, Puck)Moderator: Megan Poinski (Forbes) What it’s about:The media world is shifting fast. AI is changing how newsrooms work, audiences are consuming content in new ways, and platforms like Substack are giving rise to niche voices. This candid conversation between top media execs digs into how they’re leading through change—and what it means for the rest of us. You’ll learn how to: Go direct-to-audience without losing key media relationships Build transparency and trust in a time of growing media skepticism Navigate the rise of influencer-style storytelling in journalism Use platforms like Substack and newsletters to r

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Cristina Mendes
mChampion Level 1
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 The Power of Showing Up Like a SnapchatterSummit Replay

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series continues in mCommunity—next up, a session that dives into what it really means to show up like a Snapchatter: 🎥 The Power of Showing Up Like a Snapchatter Speakers:Nona Yadegar (Director, Product Strategy & Operations, Snap Inc.) Gigi Christine (Creator) Brian Mandler (Cofounder, The Network Effect) What it’s about: Snapchat isn’t just another platform—it’s where Gen Z shows up. With 453M+ daily users, it’s a space for real connection, where people feel comfortable, seen, and part of something. This conversation with Snap’s Nona Yadegar, a Snap Star Creator, and a leading voice in creator marketing digs into why authenticity is everything—and how brands and creators are making an impact by acting like Snapchatters themselves. You’ll learn how to: Connect with Gen Z through real, unfiltered engagement (5:30) Build community by tapping into what your audience act

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Sofie KH
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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 Why Influencer Marketing Partnerships Succeed (or Fail)Summit Replay

🎥 Summit Replay Series #6: Why Influencer Marketing Partnerships Succeed (or Fail) Not every influencer campaign delivers. Some catch fire. Others barely flicker. So, what’s the difference? In this honest and insightful fireside chat, Sarah Boyd (CEO, The Digital Dept.) digs into the why with creators Wendy Nguyen, Alex Wong, and Alyssa McKay—each of whom has built not just an audience, but real trust.  Sarah Boyd CEO, The Digital Dept. Wendy Nguyen Content Creator - Wendy’s Lookbook Alex Wong Content Creator & Dancer Alyssa McKay Content Creator - Snapchat  What you'll learn from this conversation: Why trust and creative freedom are non-negotiable How clear communication builds lasting partnerships Real stories behind campaigns that delivered—and why What brands often get wrong (and how to avoid it) Why ROI isn’t always about follower count  📣 One highlight?“We grossed $1M in sales for my brand—with zero ad spend

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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥 Human-First Communications in an AI-WorldSummit Replay

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series is now live in mCommunity—starting with one of our most insightful sessions: 🎥 Human-First Communications in an AI-World Speaker: Sona Iliffe-Moon, Yahoo What it’s about:As AI continues to reshape industries, communications teams must strike a balance between efficiency and authenticity. While automation can streamline processes, maintaining a human-first approach is key to preserving trust.Sona Iliffe-Moon shares how Yahoo integrates AI into its communication strategies while ensuring that human creativity, empathy, and strategic thinking remain at the forefront. This session explores the practical applications of AI in PR and marketing—without compromising the personal touch that audiences expect. You’ll learn how to: Leverage AI to reduce repetitive tasks and focus on high-impact storytelling Foster adoption and innovation within internal teams by demonstrating A

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Maria Dehne
mChampion Level 3
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NatKitExplorer
asked in Meltwater Summit 2025
Comment Error

Hi Meltwater Community,I was wondering if anyone has had issues with commenting on the Meltwater Summit replays? When I try to comment, I receive the below error:Would appreciate any troubleshooting ideas 💡.Thanks

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kelly.bebenek
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kelly.bebenekmEmployee
published in Meltwater Summit 2025
Summit 2026: We’re heading back to NYC!

Summit 2026 is Coming! We’re heading back to New York City! Mark your calendars for May 5–6, 2026 at the Marriott Marquis in Times Square. Get ready for two days packed with bold ideas, fresh insights, and powerful connections. 📅 Registration opens August 18 — don’t miss your chance to grab early bird pricing! In the meantime, check out these Summit highlights to keep the inspiration going: 🎥 Watch the 2025 Main Stage recordings  📊 Read the top trends from Summit 2025 📘 Download the Marketing Playbook and PR Playbook for actionable takeaways you can put to work now Want to Earn a free ticket to summit? Learn how being active on mCommunity earns you a seat. Stay tuned—early bird tickets are almost here. See you in NYC!

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gregbarta
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Meltwater Summit 2026

Howdy! I’m looking to get information on when Meltwater Summit 2026 early bird prices will be available? Thank you!

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gregbarta
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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥The Perfect Brand Recipe – Creating a Cultural Phenomenon with Crumbl CookieSummit Replay

How do you turn a single cookie shop into a billion-dollar brand? For Crumbl Co-Founder and CBO Sawyer Hemsley, it started with a pink box, a passion for branding, and a whole lot of social media. In this fast-paced, energetic session from Summit, Sawyer breaks down how Crumbl baked its way into the hearts (and feeds) of millions—turning fan content, influencer collabs, and customer feedback into a viral, community-led movement. Speaker: Sawyer Hemsley, Co-Founder & Chief Branding Officer, CrumblAs the original store manager, delivery driver, and social media lead, Sawyer helped shape Crumbl from a college side hustle into one of the fastest-growing dessert brands in the world. Now as CBO, he leads Crumbl’s brand, creative, and marketing efforts—bringing cookies (and culture) to millions. Key Takeaways: Influencer marketing fuels organic brand growth. Crumbl never paid for early influencer buzz—and still saw massive reach. (10:45) Brand partnerships can drive excitement and exclu

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Maria Dehne
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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥Strategic Communications: Crafting Authentic Brand Narratives in Niche Markets with Crocs, Inc.Summit Replay

In this can't-miss Summit session, Melissa Layton, VP of Global Communications at Crocs, Inc., shares how the brand went from polarizing to powerful through strategic collaborations, user-led innovation, and a bold, authentic voice.With a lean team and a modest budget, Crocs created a cultural movement by embracing what made them different—and listening to what their audience wanted. Melissa breaks down what it takes to turn a brand into a community-driven phenomenon. Speakers: Melissa Layton — Vice President, Global Communications, Crocs, Inc. Samantha Davis Crocker  — Sr Enterprise Account Manager, Meltwater Key Takeaways: Even a small, scrappy team can drive big brand impact—Crocs’ transformation started with one PR lead and a clear, focused strategy. (00:06:15) Social listening unlocks unexpected opportunities—Tuning into what fans were saying on social led to authentic, high-impact collaborations like Post Malone. (00:15:20) Fan-led innovation drives cultural relevance—Letti

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Maria Dehne
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kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in Meltwater Summit 2025
🎥How Hershey Turns Social Data Into StrategySummit Replay

Social media isn’t just noise—if you know where to look, it’s a goldmine of insight.In this Summit 2025 replay, Paige Walker from The Hershey Company shows us how her team turns social conversations into smart business decisions. From campaign adjustments to product innovation, you’ll get a behind-the-scenes look at how insights fuel strategy at one of the world’s most iconic snacking brands. What you’ll learn: How to extract real meaning from large datasets Techniques to track shifting trends and sentiment What actually happened when Hershey changed its beloved Kisses holiday ad Why social listening played a role in launching new products (like freeze-dried Jolly Ranchers 👀) This is a great watch if you’re working in brand, insights, or communications—and want to make better, faster decisions using data you already have.Speaker: Paige Walker, Associate Manager, Consumer Insights, The Hershey Company  

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Maria Dehne
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Registration receipt

How can I get a receipt for the conference registration? I emailed and got no response. Can someone please help!

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Recordings of keynote sessions?

Hi all! I attended Summit last week but missed a few keynotes to take part in other sessions. Were any of those sessions recorded, and will they be available any time soon?

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Maria Dehne
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Event code for summit

Hi! I am trying to download the app and it’s asking for an event code.

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Jacinda Espinosa
mEmployee
Jacinda Espinosa
mEmployee
Jacinda EspinosamEmployee
published in Meltwater Summit 2025
😍 New Speakers Announced for Meltwater Summit!

Of course, by now you’ve heard that the amazing Reese Witherspoon has signed on as our celebrity keynote speaker, but have you heard about the latest additions to the Meltwater Summit 2025 speaker lineup?Let’s take a look at some of the industry movers and shakers (including mCommunity MVP ​@Will Swope!) you’ll hear from at the main event:    Temeka Easter Rice Head of Social Media Vanguard Narek Garit Global Measurement & Analysis Lead Heineken Paige Walker Associate Manager, Consumer Insights The Hershey Company Jerrod Lew Manager of Crisis and Issues Philip Morris International Kristen Vierson Director, Communications, Burger King, US&C Restaurant Brands International Nick Borenstein General Manager The Webby Awards ​@Will Swope Associate Director, Issues Management & Monitoring National Cattlemen’s Beef Association Ally MacLellan Director, Integrated Intelligence & Technology Proo

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mon2.liu
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Jacinda Espinosa
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📣 Summit 2025: $399 Registration for #FriendsWithInsights!Limited Discount

🎊 Good News, Everyone! 🎊 Do you have your ticket to Meltwater Summit 2025 yet? If you’ve been hesitating, we have some exciting news. From now until the end of Early Bird Pricing (March 20), registration for Meltwater Summit is just $399 when you use our exclusive mCommunity code MSMC399 to register! 😳 🎉 👏 🥳  Don’t wait - this code expires on March 20, so there’s never been a better time than today to secure your spot! 👉 Register now with the code: MSMC399 and join us May 6-7 in NYC for the ultimate Meltwater experience! P.S. Once you’ve grabbed your ticket, join us in the exclusive group for Summit 2025 attendees where we’ll feature trip planning, pre-networking, and all the exciting updates you need leading up to the event! We can’t wait to see you there ✨

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Cristina Mendes
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Jacinda Espinosa
mEmployee
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published in Meltwater Summit 2025
🤩 Even More Amazing Speakers Join the Summit 2025 Agenda!

Hot on the tail of the last Summit speaker drop, it’s time to give you a few more reasons you don’t want to miss this year’s Meltwater Summit (spoiler alert: mCommunity regular ​@mjandersen and #ExpertWithInsights ​@Dee Dee Mozeleski might be making appearance in this post!) 👇  Here are the latest additions to the Meltwater Summit 2025 roster:  Sawyer Hemsley Co-Founder & CBO Crumbl Temeka Easter Rice Head of Social Media Vanguard Jamie Lerch-Ebner Senior Vice President, Paramount Global Digital & Social Media Analytics Paramount Global Vanessa Mbonu Vice President of Marketing NAACP Lisa Diaz Director, Digital Insights Lionsgate Lydia Sermons Vice President and Chief Communications Officer Howard University Krissy Woods Director of Public Relations Villanova University Michael Andersen Senior Director, Audience Insights Simon & Schuster Dee Dee Mozeleski Senior Advisor to the

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Jacinda Espinosa
mEmployee
Jacinda Espinosa
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Jacinda EspinosamEmployee
published in Meltwater Summit 2025
🗽 Planning to attend Meltwater Summit 2025? We have a group for you!

Hey everybody! It’s that time again - I’m excited to announce the opening of mCommunity’s annual private user group just for Summit attendees: the illustrious Coming to Summit 2025? Join this group! 🎉 Which also means it’s time for me to share one of my very favorite gifs of all time: I could literally use this gif on every single post. Use this group to connect and pre-network with other #FriendsWithInsights attending Meltwater Summit! We’ll use the group to share news and announcements and to start making connections - and once April rolls around the group will come alive with daily posts counting down the days with more networking, trip planning, general hype, and so much more. It’s your one stop shop for Summit prep 💅 ✨ Join the group today, and be sure to introduce yourself in the Welcome thread. We can’t wait to see you there ✨

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Jacinda Espinosa
mEmployee
Jacinda Espinosa
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Jacinda EspinosamEmployee
published in Meltwater Summit 2025
📣 Meltwater Summit 2025 Keynote Speaker Announced: Reese Witherspoon 🤩Announcement

📣 Big Little Announcement Incoming! ✨After hosting Ryan Reynolds at last year’s Meltwater Summit, the pressure was on to find another spectacular headliner for our keynote speaker. Well, now I’m over the moon to share that for 2025 we’re welcoming another incredible guest with serious business chops, not to mention star power: Elle Woods herself, Reese Witherspoon! 🤩 Reese Witherspoon embodies our Summit theme “Insights to Impact” as a visionary entrepreneur who transformed industry insights into global influence. Fresh off Hello Sunshine’s global expansion in late 2024, she’s at the forefront of entertainment with “The Morning Show” alongside Jennifer Aniston, her upcoming film “You’re Cordially Invited” with Will Ferrell, and the anticipated Legally Blonde prequel “Elle.” Not to mention her first novel, a thriller, will be released in the fall of 2025.Her success demonstrates her expertise in building authentic brands that resonate across entertainment, publishing, and commerce - m

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Cristina Mendes
mChampion Level 1
Jacinda Espinosa
mEmployee
Jacinda EspinosamEmployee
published in Meltwater Summit 2025
🌟 Meltwater Summit 2025: Register Now and Save the Date!Conference

Are you ready for the ultimate Meltwater experience? It’s official: Meltwater Summit is returning to NYC this May 6-7, 2025 🎉We’re super excited to connect with you all for another two days of networking, learning, and inspiration in the heart of NYC. What is Meltwater Summit?Meltwater Summit is a premier 2-day networking and professional development experience where PR and marketing professionals transform insights into impactful strategies. Last year’s speakers included Ryan Reynolds, as well as thought leaders from Lionsgate, NASCAR, TikTok, Microsoft, and more 🤩This year’s event promises to be bigger and better than ever, and with super early bird pricing now available, there simply won’t be a better time to register for this on of a kind event! Join us at the NYC Marriott Marquis for:🌟 Talks from industry insiders and top brands🌟 Valuable networking opportunities🌟 Onsite training and the latest Meltwater news Register now for super early bird pricing! 🎟️ We can’t wait to see

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Maria Dehne
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kelly.bebenek
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posted in Meltwater Summit 2025
Summit Keynote Speaker: Who do you think it will be? 🚨

Have you seen the teaser video we just dropped on social? 👀 If not, you’re missing out!✨ Watch it here: LinkedIn teaser post Now, here’s the million-dollar question: Who do YOU think our Celebrity Keynote Speaker for Summit will be? 🕵️‍♀️🕵️‍♂️ 💡 They could be a visionary business leader, a legendary performer, or a best-selling author—someone who truly understands the art of PR, marketing, and storytelling. 🤔 Drop your best guess in the comments below! Let’s see who can crack the code before the big reveal. 🔓 Stay tuned… you won’t want to miss this! 👏 

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kelly.bebenek
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Jacinda Espinosa
mEmployee
Jacinda EspinosamEmployee
published in Meltwater Summit 2025
Summit 2025: Discount Code for #FriendsWithInsights!Perk

Did you miss super early bird prices for Summit registration and are feeling blue?  If so, we’ve got some great news - mCommunity’s got your back with our exclusive discount code, locking you in at $599, the lowest price of the year ($400 off regular price)!Starting now, use the discount code MSMC599 at registration to secure your tickets at this limited rate 💸 Last year’s event was a tremendous success, and this year promises to be even bigger and better at the new venue, the NYC Marriott Marquis 🤩Register now with the code: MSMC599 and join us this May for the ultimate Meltwater experience.We can’t wait to see you there! 🗽

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Jacinda Espinosa
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