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🎥 Summit Replay Series #6: Why Influencer Marketing Partnerships Succeed (or Fail)

 

Not every influencer campaign delivers. Some catch fire. Others barely flicker. So, what’s the difference?

 

In this honest and insightful fireside chat, Sarah Boyd (CEO, The Digital Dept.) digs into the why with creators Wendy Nguyen, Alex Wong, and Alyssa McKay—each of whom has built not just an audience, but real trust.

 

Sarah Boyd

CEO, The Digital Dept.

Wendy Nguyen

Content Creator - Wendy’s Lookbook

Alex Wong

Content Creator & Dancer

Alyssa McKay

Content Creator - Snapchat

 

What you'll learn from this conversation:

  • Why trust and creative freedom are non-negotiable

  • How clear communication builds lasting partnerships

  • Real stories behind campaigns that delivered—and why

  • What brands often get wrong (and how to avoid it)

  • Why ROI isn’t always about follower count

 

đź“Ł One highlight?

“We grossed $1M in sales for my brand—with zero ad spend. Just Snapchat. Not TikTok. Not Instagram. Just natural integration.” – Alyssa McKay

 

This is a great watch if you're running (or even thinking about) influencer programs in 2025 and beyond.

 

Watch the replay: 

 

 

💬 Drop your thoughts or questions below—what’s been your biggest takeaway when working with creators?

 

Thanks for sharing this! 

Loved this session live!! Highly recommend a watch :) 

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