Insights unBoxed

If you’re only pulling volume in Explore, you’re missing the real story behind the numbers. In this second video tip of Insights unBoxed, ​@Cris Rice shows how to use Custom Categories in Explore — one of the smartest ways to organize your data and uncover what’s actually driving conversations. With Custom Categories, you can separate owned vs earned media, spotlight your executives, or zoom in on comments only for audience feedback. In this video, you’ll see:✅ How to set up a Custom Category in just a few steps✅ Ways to use them to track executives, brands, and events✅ A pro tip for excluding categories to focus on what matters most  Boolean Search examples Cris shares in the video: Type Boolean To Use What to update Owned Content:  from:handle AND postType:og   Earned Only:  Same Boolean as above but toggle Exclude from results Executive Mentions: "Bob Iger" or "Asad Ayaz" or "Tinisha Agramonte" or "Alan Bergman" or "David Bowdich" or "Sonia Coleman" or "Josh D'Amaro

Hi everyone, I’m John Box, CEO at Meltwater — and also one of the platform’s most active users. I log in daily, dig into data across our business, and speak with customers around the world. Those conversations remind me of two things: there’s always more value to unlock in Meltwater, and small changes can often deliver big results. That’s why I’m starting a new video series: Insights unBoxed. We know customers appreciate the training from account teams, Meltwater Academy, and Community. But many of you have asked for something extra — best practices from other customers, tips from experienced users and employees, and even the small “hacks” that make a big difference. This series is designed to share exactly that. Every few weeks, I’ll post a new tip — each one under 5 minutes and straight to the point: Why it matters How to do it The impact it’s having for teams across industries  Be sure to subscribe to the #Insights unBoxed page so you’ll be notified when each new tip is released

If you’re only tracking earned media, you’re only seeing part of the story. In this first video tip of Insights unBoxed, ​@Cris Rice will show you how to connect your owned and paid social accounts — Instagram, TikTok, Facebook, and more — directly into Explore. It’s one of the fastest ways to strengthen your media strategy and get a complete view of your brand, from public sentiment to private messages. In this video, you’ll see:✅ Why connecting your accounts leads to smarter insights✅ How to set them up in just a few steps✅ Real examples from nonprofits, government teams, and major brands already using this today 👉 Watch the full video here: Resources: [How to Connect Your Social Accounts] Let’s keep pushing what’s possible with Meltwater.More episodes of Insights unBoxed coming soon — stay tuned!Cheers,JB