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If you’re only tracking earned media, you’re only seeing part of the story.

 

In this first video tip of Insights unBoxed, ​@Cris Rice will show you how to connect your owned and paid social accounts — Instagram, TikTok, Facebook, and more — directly into Explore. It’s one of the fastest ways to strengthen your media strategy and get a complete view of your brand, from public sentiment to private messages.

 

In this video, you’ll see:
✅ Why connecting your accounts leads to smarter insights
✅ How to set them up in just a few steps
✅ Real examples from nonprofits, government teams, and major brands already using this today

 

👉 Watch the full video here:

 

Resources:

Let’s keep pushing what’s possible with Meltwater.
More episodes of Insights unBoxed coming soon — stay tuned!

Cheers,
JB

Thanks for sharing! 


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