If you’re only tracking earned media, you’re only seeing part of the story.

In this first video tip of Insights unBoxed, ​@Cris Rice will show you how to connect your owned and paid social accounts — Instagram, TikTok, Facebook, and more — directly into Explore. It’s one of the fastest ways to strengthen your media strategy and get a complete view of your brand, from public sentiment to private messages.

In this video, you’ll see:
✅ Why connecting your accounts leads to smarter insights
✅ How to set them up in just a few steps
✅ Real examples from nonprofits, government teams, and major brands already using this today

👉 Watch the full video here:

Resources:

• [How to Connect Your Social Accounts]

Let’s keep pushing what’s possible with Meltwater.
More episodes of Insights unBoxed coming soon — stay tuned!

Cheers,
JB