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Meltwater Community is a community for communication (PR, comms and marketing) professionals where customers can connect, learn, and inspire each other. To take these relationships to the next level, mCommunity is launching local user groups called mCommunity Chapters. These local user-groups provide educational resources and will host IRL (in real life) meetups for communications professionals in the same area. The goal is to build a knowledge base about all things PR, comms, and marketing while creating a supportive network. Who can participate in mCommunity Chapters?The program is open to all Meltwater customers and their peers in PR, comms, and marketing. Customers can invite friends in the industry to join the meetups, providing an opportunity to share actionable strategies and advice. Why attend an in-person meetup?In-person connections are still the most powerful way to connect. By discussing challenges, sharing opportunities, and celebrating wins, participants can strengthen t
The best product marketing campaigns don’t come from creativity alone or data alone. They come from combining instinct, cultural awareness, and a deep understanding of your audience. Great marketing isn’t about choosing between gut feeling and analytics. It’s about knowing when each should lead. And yet: too many teams swing to extremes, either chasing what “feels cool” or over-validating ideas before they have a chance to grow. Neither works. Campaigns that actually drive results start with a strong point of view, then use data to refine and validate it, not replace it. This post breaks down how to balance all three so your campaigns are not just safe or trendy, but effective. Start with instinct, then validate itEvery strong campaign starts with a point of view. A tension. A feeling. Maybe you can sense that your audience is tired of hyper-polished messaging, or that they crave transparency. Maybe you feel that your product deserves a little irreverence in an industry that takes its
In the age of AI, mass layoffs, and portfolio careers—how do we provide mentorship and support to the next generation of marketers and leaders? The workforce has changed faster than our approach to mentorship. So, if we want to support the next generation, we need to stop giving career-path advice and start teaching adaptability, thinking, and resilience. Traditional guidance—pick a path, climb the ladder, follow the plan—no longer reflects reality. Careers today are fluid, uncertain, and constantly evolving. Mentorship needs to reflect that shift. I’ve been to my fair share of conferences and have had the chance to talk with recent grads and young women stepping into their first roles. There’s a real sense of responsibility in those conversations—the pressure to offer something well-meaning and genuinely useful. Here are five pieces of advice that actually helps early-career professionals navigate what comes next. 1. Don’t chase the “perfect path”, build adaptabilityFor decades, car
So, you’ve got Meltwater. You’re pulling sentiment reports, tracking brand buzz, maybe even dabbling in the art of a boolean query. But here’s the thing: having access to a tool isn’t the same as actually using it well, or helping your team do the same. Are you gatekeeping the tool or sharing the wisdom? Having access to any tool, Meltwater included, means nothing if no one else knows how to use it. I’m fortunate to be at a marketing agency, Quantious, that promotes a culture of innovation and ensures cross-training for every vertical. If your team members don’t know what Meltwater is or how to leverage it, you have some work to do. Let’s fix that. Here’s how to turn your tools from a mystery into muscle memory for everyone, not just for you. 1. Document your processesKnowing how to use a tool like Meltwater is only half the battle. Ensuring consistency and making sure your processes are repeatable is where the real magic happens. Has anyone ever asked you, “How did you pull that?” and
Today marks a milestone — we've launched Earning Your Seat, the first Meltwater-branded podcast available globally on YouTube, Spotify, and Apple Podcasts. This isn't your typical podcast.This isn't a bunch of talking heads trading opinions. Earning Your Seat is hosted by three people — two communications leaders and one Data-Driven Communications Coach — who set out to interview industry experts and learn alongside you. We went looking for real tips and tricks. Techniques that actually move needles. The stuff that helps you earn and keep a seat at the table.But here's what makes this 11-week series truly different: you're going to witness three transformations unfold.Each of your co-hosts went on a real journey:Stephanie Lerdall (Head of Corporate Communications, Morningstar) unlocked new leadership skills and learned how to lead a global team with greater confidence. Her DDC Maturity score went from 45 to 58. Genevieve Brammall (Head of PR, News Corp Australia) turned instinct into a
You can lead a team to data, but you can’t make them listen… at least, not without a little strategy. You can share all the data you want, but chances are, you’re not making the most of it. I understand. When you’re bombarded with numbers and ROI calculations, it’s hard to decipher what this information means, let alone use that information to inform and update your strategy. With social listening, for example, it’s likely that a team only sees hashtags and sentiment scores. The data is important, but the underlying meaning is often overlooked. Social listening is so much more than what’s at the surface. It’s how the world is talking about you, your competitors, your industry, and your future. Be honest: Is your team effectively transforming your strategy, using the insights you have? How do your colleagues view social listening? Do they see it as “just a cool tool for marketing”? Or, are they able to connect the dots, refine strategy, and maximize their impact? If it’s not the latt
If you’re a marketer like myself, stepping into 2025 may have felt less like a smooth stride and more like running on ice. The fast pace and endless to-do lists that come with the new year can be overwhelming, but I’m determined to channel all that momentum into fresh opportunities, bold strategies, and a high-energy approach to the new year.Whether you’re looking to level up professionally, shake up your creative process, or expand your horizons, 2025 is brimming with potential. Here are ten bold, exciting, and maybe even questionable ways I plan to make the most of the year ahead. You’re invited to join me on this adventure of breaking routines, sparking creativity, and finding growth in unconventional places! Send a Cold DM to Someone You AdmireLeena Nair, Chanel’s Global CEO, recently gave a fascinating interview at Stanford Graduate School of Business, where she shared how bold, intentional networking helped to shape her career. In the early days, she would reach out to inspiring
Every PR and marketing pro knows the challenge: there’s never enough time in the day, yet the pressure to deliver results keeps growing. That’s why we’ve built new ways inside Meltwater Community to help you learn faster, connect with experts, and get more value — without adding extra hours to your workload. Insights unBoxed with @john.box Our CEO is opening up his own playbook of favorite product hacks — simple ways to unlock more value from Meltwater and get results quicker. (Make sure to subscribe to the page to be notified when the next one drops)🎥Watch here Season 2 of Expert Exchange Podcast is LiveYour peers are sharing real stories, hard lessons, and practical tips you can apply immediately. Think of it as learning from colleagues you haven’t met yet. (Make sure to subscribe to the page to be notified when the next one drops)👂Listen here Summit Replay Series.Couldn’t make every session at Summit? Now you can watch the most popular talks on demand and pick up strategies fro
We’re excited to launch a 10-part video series featuring last year’s Summit participants as part of our Expert Exchange interviews! In this series, you’ll hear directly from fellow Meltwater customers about:✅ Why they attended the Meltwater Summit✅ What they learned✅ How they’re applying those insights in their work today These are real stories from real users — sharing lessons, lightbulb moments, and why they make Summit part of their professional journey. ✨ To kick things off, we're featuring Katie McDonough ( @KatieAtMakeAWish) from one of our favorite organizations, Make-A-Wish. Katie shares why Summit has been so valuable for her and her team. ▶️ Watch Episode 1 below and stay tuned for the full series rolling out right here in the Community all month long!
Trying to reach Gen Z and Alpha in 2025? You won’t get far unless you start listening to the digital-first generation. If you don’t know what “sigma” means, or you’ve never heard of BeReal, you’re still in luck. I’m a digital native myself, and today, I’m sharing everything you need to know to keep your edge with Gen Z and Alpha. Understanding Gen Z and Alpha isn’t just part of my job; it’s second nature. Gen Z and Alpha expect brands to meet them where they are, engage authentically, and reflect their values. Flashy ads won’t cut it—relevance requires intention, originality, and community. For marketers, staying “cool” in their eyes means moving past what’s traditional and stepping into their world and earning their trust.If you’ve ever accurately explained the difference between an in-feed post and a story to a relative, this post may not be for you. If you recognized Seal in this year’s Mountain Dew Super Bowl ad, it’s not too late for you. Here’s how to stay cool and connected wit
Hi everyone, I’m Jason Mollica and I’m happy to say that I’m mCommunity’s first #ExpertWithInsights specific to the Sports & Entertainment Circle. I’ll be hosting tomorrow’s Virtual Roundtable, Touchdown: How the NFL continues to lead the way in Sports & Entertainment, and I look forward to engaging with you all, whether it be on that call or here in mCommunity. Connect with me on LinkedIn More about meAs a public relations professional, I've worked for a boutique agency in Buffalo, New York and in Niagara University’s Office of Communications and Public Relations, before starting my own consultancy—JRM Comm.As an Emmy-nominated television producer, as well as a radio anchor and producer, I have a great understanding of working under pressure and balancing multiple projects. An integral part of the team that launched Fox News Radio in 2003, I've also worked for NBC, Comcast SportsNet in Philadelphia, Pa., and Fox News Channel in New York City, before making the pivot to publi
Marketing and PR professionals know well that in order to be successful in our industry, staying updated is a non-negotiable. Whether it’s devouring industry news, taking an online course, or keeping in touch with your past and present clients, staying informed is key. I personally spend hours reading email newsletters from my favorite outlets, listening to podcasts on the subway, and scrolling on social media (It’s okay to doomscroll for four hours on TikTok if it’s for research… right?)When my team at Quantious first started using Meltwater, we focused on how it could empower our clients. It wasn’t until months later that we realized the platform could transform how we kept up with industry trends, saving us countless hours of manual research. Enter the Quantious “Weekly Tech Roundup”—our curated compilation of the most important developments in AI, AR, VR, robotics, and more. This compilation has a vast audience, and is geared towards industry leaders in tech, current clients, and o
In mid-November, organic carrots at several major stores across the United States were linked to an E. coli outbreak. Also, that week, Delta Airlines said it would start serving Shake Shack cheeseburgers on certain flights from Boston. Consumers reacted to both topics, with concerns and questions over the carrot recall and criticism on social media over Delta’s decision to serve reheated cheeseburgers.While both the carrot recall and Delta Airlines received a significant number of mentions, both finished far behind the number of Taylor Swift mentions over that same time period. This may seem like an irrelevant comparison, and if we were benchmarking competitors or calculating share of voice from a marketing perspective, it probably would be. However, comparison search in Meltwater can also be a valuable tool when it comes to understanding the true scope of a PR moment or crisis. Today, I’m going to show you why I keep a Taylor Swift search in my library of Explore searches, and how i
Hello! I’m Will, and I’m happy to be added to mCommunity’s #ExpertsWithInsights lineup.For a long time, I was a television news producer at several local stations across the country. I received several local, regional and national awards for the more than 5,000 newscasts I produced during that part of my career. With big changes happening in the media over the past few years, I made the move into communications and haven’t looked back.Everyday is still a learning process (which job isn't?), but it is a process made easier through the use of Meltwater. I am able to use many of the skills I have acquired watching, analyzing and reporting on trends in new and exciting ways. My background in journalism and news production has greatly shaped my approach to PR and communications. I aim to build trusting relationships with stakeholders and media outlets, and I have a proven track record of generating new business and crisis management focusing on reputation management and consumer outreach. W
Hello! I’m Pia Mitchell, Marketing Producer at Quantious. I have a background in both marketing and public relations, and specialize in digital marketing and branding. My career spans everything from digital campaigns to experiential activations, and I approach everything I do with creativity and precision. I’m passionate about branding, and that goes hand-in-hand with copywriting and project management. At Quantious, I’ve crafted copy for campaigns you’ve likely seen out in the wild, spearheaded our internal PR efforts, and leveraged Meltwater for some incredible trend research, social listening, and competitive analysis. And that’s only the beginning. I previously worked for a PR agency in the luxury fashion space, where I secured placements in top-tier magazines, coordinated campaign strategies, and handled influencer partnerships. I thrive at the intersection of tech and luxury brands, and spend far too much time analyzing how tech is infiltrating–no, redefining–every industry fro
Being a young professional is daunting in and of itself, but when you’re also the only communication professional at your organization, it can feel like a heavy bag to carry. Follies ultimately fall solely in your hands, and I often find myself obsessing over every little detail at any time of the day. I struggle to force work out of my mind during off hours and vacations, I sometimes find it hard to sleep as I lay awake worrying about upcoming projects, and the list could go on and on. The moral of the story is I’m not perfect, and being young in the communication field is a little (or a lot) anxiety-inducing, especially when you have others looking to you for the answers. It’s challenging, and at many times, a lonely space to live in. So, what do you do when you may have little to no mentorship, or a small network of connections, and are in desperate need of 10 years of experience in five years or less? Be Realistic I’d prefer my daydreams over reality any day but that’s not reall
Since October 2022, our monthly Customer #Experts have been sharing their knowledge and helping others in mCommunity grow. Now, we’re excited to announce that we’re expanding our #ExpertsWithInsights Program, and we want you to be part of it! We're calling on the great minds of mCommunity to join the new season of #ExpertsWithInsights and develop their thought leadership. Who Are We Looking For?We are seeking Customer Experts, Industry Professionals, and Meltwater Product Experts with unique perspectives on marketing and communications. Ideal candidates are those with strong experience in PR, Communications, Marketing, or Data Insights. If you have a passion for sharing your expertise and the lessons you've learned, we want to hear from you. Your real-world experiences and insights can help shape the future of the industry. Join us in this exciting opportunity to elevate your personal brand and become a thought leader in your field.Ways You Can Share Your ExpertiseThere’s more than one
Hello mCommunity Nation!I've been having a blast exploring fascinating insights with top minds in the Marketing, Communications, Insights, and Strategy spheres. We're continually looking to deepen and enrich these discussions, so I have a couple of questions for you:Are there specific experts or unheard topics you're keen to learn more about? What challenges in your field do you wish were discussed more often?Your input is invaluable—it helps us shape meaningful conversations that resonate with and benefit you.I love how every episode pushes my thinking and uncovers new knowledge. Have you had similar experiences with any of our episodes?Please share your thoughts and episode ideas with us—every piece of feedback helps us deliver content that sparks curiosity and connection.Thank you for being such an engaging part of our journey!
Hello Meltwater Community,We're excited to announce that today marks the official launch of our Expert Exchange Video Podcast! Every Monday, we'll be releasing new episodes that dive deep into the world of marketing and communications, bringing you insights and strategies from some of the industry's leading voices. Why Tune In?Diverse Topics: Each week, we explore different facets of marketing and communications, from data storytelling to crisis management and beyond. Our episodes are designed to provide valuable lessons that will help enhance your strategies and boost your career. Expert Guidance: Hosted by Dino Delic, our enterprise area director and a master of storytelling, the podcast features a lineup of experts known for their transformative approaches and deep industry knowledge. They share practical tips and experiences, offering you real-world advice that's both authentic and actionable. Engaging Video Content: Our video format allows for an enriched viewing experience, bring
We're excited to announce that we're evolving our Experts with Insights Program! Since October 2022, we've had monthly Customer Experts sharing their knowledge and helping others in mCommunity learn. It's time to do another call for Experts to give more customers the opportunity to join and develop their thought leadership. Who are we looking for?We're searching for customers with at least 7 years of experience in PR, Communications, or Marketing fields who are willing to share their know-how and lessons learned. What do Experts have to do?As an Expert, you'll get to choose the format to share your knowledge.You can be a monthly mCommunity Blogger - writing 3-4 posts Lead a Virtual Meetup Lead an in-person meetup in a Meltwater Office with the launch of Chapters which could be a fireside chat, educational presentations on best practices or panel discussions with other local industry professionals. What support do Experts receive?For our monthly bloggers, the community team will help ou
Would you rather watch a webinar or get 1:1 time with an expert in your field?We think we know the answer. 👇 Our highly-anticipated Experts Exchange virtual meetups are back and you won’t want to miss the next one! On April 30th, we welcome back Jamila Black, Communications Officer with the Mother Cabrini Health Foundation, for a fireside chat in this #ExpertExchange virtual meetup: Storytelling as a Catalyst for Connection.In this interactive session, we’ll highlight Jamila’s work with Mother Cabrini Health Foundation on their documentary film, Our Larger Community, and how it provides a point of connection with their audiences. Highlights will include:The importance of a multimedia strategy How personal stories facilitate connection Why film as a medium? Actionable advice to create a similar project for your organization Your Q&A, and more! Register here to save your spot! About JamilaAs a proud New York native from the vibrant South Bronx, Jamila Black brings a rich cultural ba
Hey there, #FriendsWithInsights! You might have noticed that this channel currently has far fewer #Experts than you’re probably accustomed to seeing pinned to the top of the page. To assist navigating our back catalog of #ExpertsWithInsights content, we’ve started this fresh new #ExpertsWithInsights channel, and renamed the old one: #ExpertsWithInsights (2023) channel. What does it mean?Since the kickoff of mCommunity’s #ExpertsWithInsights program, we’ve featured 13 different blog series from the PR, Communications, and Marketing experts here in mCommunity! 🤩This is obviously super exciting, but with such a high volume of stickied posts at the top of the page, we noticed that navigation was starting to get a little overwhelming. To help simplify the process, we’ve started this new channel, where’ll continue to share new #Experts content every Monday as we go forward into 2024 🚀 This change will help ensure that our new voices don’t get lost, and also that you’re still able to easil
If you’re here, I’m guessing you’re either considering influencer marketing for your brand or you’re interested in learning more about leveraging influencers to meet your marketing objectives.Either way, you’ve come to the right place! By the end of this article, you’ll be able to identify the perfect influencers that suit your brand, partner with those influencers to yield desired results, and create viral content together. What is (or isn’t) Influencer Marketing?Let’s begin by defining exactly what we mean when we talk about influencers. Influencer marketing is often described as brands partnering with popular figures like celebrities and bloggers with a large following for brand exposure, but the true meaning is much broader. While that definition is not totally incorrect, the most basic definition of influencer is simply someone who can influence others. I prefer to think of influencer marketing as a form of integrated marketing that leverages individuals with a significant social
Meet Gloria Hello there! I'm Gloria Imevbore and I’m mCommunity’s #ExpertWithInsights for January. I’m excited to spend this month talking about brand strategy and influencer marketing with you all. I have spent the past seven years in Marketing and Communications, and I’m currently the Head of Community Management & PR at Interswitch Group. I am passionate about creating strong brand identities and building communities around them, as well as acting as a liaison between the brand and its audience. It’s important to me to ensure that lines of communication between these two sides remain open. I also volunteer as a faculty advisor with First Founders, and was recognized in 2023 as one of the top FinTech PR professionals by Propel. Aside from First Founders, I currently volunteer as the Lead, Brand Manager for Rophe Global (a faith-based NGO focused on reaching individuals in unreached communities with free medical supplies/care, charity initiatives and evangelism through mission tr
Determining levels of crisis severity The Environmental Charter School (ECS), is dedicated to maintaining safe and healthy schools that promote the well-being of its inhabitants and fosters a unique learning environment for all students. There’s a lot of background work that contributes to sustaining a safe space, but like many schools, our ECS community plays an important role. Through multi-departmental collaboration, the district has a variety of tools for Crisis Monitoring and Management, and proper communication is key. Oftentimes, I partner with the student services and academic teams to identify the need, learn about next steps, and communicate with families in a timely manner. While there are several crises that can occur in and around schools, it is critical to understand that they vary in levels of severity and can include personal student events that may have little to no impact on their peers but are of high stakes for that individual. When a crisis of any size does occur,
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