#ExpertsWithInsights

In this episode, three seasoned communications leaders share hard-earned lessons on navigating internal communications when the stakes are high: J.B. Skelton – Director of Internal & Executive Communications, Microsoft Andrew Blotky – Founder & CEO, Azure Leadership Group, Author of Honestly Speaking Antonio Ortolani – VP of Global Insights, Meltwater  Together, they dig into the question: How do you prepare for the unexpected while keeping employees informed, aligned, and inspired? Key Insights Playbooks matter. Documented frameworks give communicators a head start when crises hit. They build trust with leadership and prevent scrambling. Listening is more than surveys. True listening means pulse checks, relationships, and understanding how represent

Every PR and marketing pro knows the challenge: there’s never enough time in the day, yet the pressure to deliver results keeps growing. That’s why we’ve built new ways inside Meltwater Community to help you learn faster, connect with experts, and get more value — without adding extra hours to your workload. Insights unBoxed with ​@john.box Our CEO is opening up his own playbook of favorite product hacks — simple ways to unlock more value from Meltwater and get results quicker. (Make sure to subscribe to the page to be notified when the next one drops)🎥Watch here

In this episode of Expert Exchange, @DinoDelic sits down with Renee Connolly, Chief Belonging & Inclusion Officer at Merck KGaA, to talk about what it really takes to drive Diversity, Equity, and Inclusion in a 354-year-old company. From setting aspirations instead of quotas to making space for uncomfortable but necessary conversations—Renee shares how she’s working to embed inclusion into one of the world’s oldest and most global organizations. This one’s for leaders navigating culture change in established companies, communicators shaping inclusive narratives, and anyone curious about how to make DEI work beyond surface-level numbers. 💥 What you'll take away: [06:45] Why aspirations work better than quotas—and how to set them with intention [18:20] How to measure what really matters: behavioral change, not just headcount

In this episode of Expert Exchange, ​@DinoDelic  chats with [my fellow Canadian] Jason Miller, Associate Director of Digital Marketing at York University, about what it really takes to tell a great story with data. From guiding non-marketing stakeholders through campaign results to redefining which metrics matter—Jason shares how to move from reactive reporting to proactive storytelling. This one’s for marketers, communicators, and analysts who are swimming in data but still struggling to connect the dots. 💥 What you'll take away: Bounce rate isn’t always bad — and why context changes everything (00:06:52) Stop the data overload — how to focus your reporting on just a few metrics that matter (00:16:10) Map the journey first

In this episode of Expert Exchange, ​@DinoDelic sits down with Ellen Gerstein, Senior Director of Content Strategy & Digital Communications at Pfizer, to explore what it takes to create content that builds real trust—and doesn’t get lost in the noise. Ellen shares how she scaled her team, launched an employee advocacy program with over 75 million social impressions, and keeps her strategy grounded in user experience—even at one of the world’s largest pharmaceutical companies. This one’s for content leaders, communicators, and brand strategists trying to show impact inside complex organizations.💥 What you’ll take away: [05:20] Why thinking like an outsider is Ellen’s superpower—and how she keeps that perspective after 8+ years at Pfizer [09:40] What metrics actually matte

🎙️ In this episode of Expert Exchange, ​@DinoDelic  sits down with Drew Neisser, CEO (and self-proclaimed Penguin in Chief) of CMO Huddles, for a candid conversation about what’s broken in B2B marketing—and how to rebuild it. Drew’s interviewed over 600 CMOs, authored two books, and built one of the most successful B2B marketing communities out there. He’s also a LinkedIn Top Voice who’s generated over 1 million organic impressions… by breaking every rule marketers are told to follow on the platform. This episode is packed with insights for marketing leaders tired of artificial, short-term tactics and ready to put brand and community back at the center. 💥 What you’ll take away: Stop separating brand and performance — why it’s a costly mistake to treat them like opposites (00:11:45)

🎙️ In the final episode of this season of Expert Exchange, ​@DinoDelic  chats with Genevieve Brammall, National Head of PR & Talent Relations at News Corp Australia, about what it really means to lead with data—and how to use it to fuel both team culture and business results. Genevieve didn’t score at the top of our Comms Maturity Assessment. But how she uses data in practice? A masterclass. From aligning publicity to business outcomes, to creating measurement models with real influence—her approach is smart, human, and practical. 💥 What you’ll take away: Vision + metrics — Why great leaders link their strategy to measurable outcomes (00:06:20) Beyond AVE — How a napkin sketch became her team’s PR measurement

We’re back with Episode 3 of Expert Exchange.  If you work in PR, communications, or marketing, you’ve probably seen it happen: a strategy looks great on paper… then disappears by Q2ish. In this episode of Expert Exchange, ​@DinoDelic  is joined by Nikki Little, CMO at Franco, and Emily Hebert, Integrated Communications Supervisor, about why that happens - and how to make a plan that actually sticks. 💡 Together they dig into: Why so many strategies end up in the “strategy graveyard” How to align plans with business goals (and avoid working in a silo) Why execution plans matter just as much as strategy How to use data—and customer input—to guide decision-making The difference between being data-driven and acting on it

PR and marketing teams don’t suffer from a lack of data—we’re drowning in it. The real challenge? Figuring out what actually matters and what to do about it. In this episode of Expert Exchange, ​@DinoDelic  sits down with Sherry Thomas, Chief Strategy Officer at D-TAG Analytics, to talk about how to turn information into action. With a background in military intelligence and years of experience leading social analytics for global brands like Nike, Sherry knows how to connect the dots and drive smart decisions. 💡 Here’s what you’ll take away: Why your reports might be falling flat—and how to fix that What execs really want from your analysis (hint: it’s not a dashboard) How to turn social noise into clear, confident recommendations Why the best analysts think more like anthropologists than data

In this episode of Expert Exchange, ​@DinoDelic  chats with Rose Jia, Head of Growth Marketing at Amazon Grocery, about building powerful campaigns without a traditional playbook. From launching programs across dozens of teams to staying focused in the chaos—Rose shares how to lead with clarity when the path ahead is anything but clear. This one’s for the marketers, communicators, and brand leaders tasked with showing impact fast, often with limited time, budget, or buy-in. 💥 What you'll take away: How Rose aligns teams around a single North Star—even when everyone’s moving in different directions Why marketing "without a map" isn’t a weakness—it’s a superpower How to connect dots across data, teams, and timelines to drive real growth Ways to protect your energy and focus in high-speed, high-stakes env

We’re back! Season 2 of the Expert Exchange podcast has officially kicked off—and we’re doing things a little differently this year with an audio-only format that keeps the focus where it matters: real stories, expert perspectives, and practical advice you can actually use. To launch the season, we’re bringing you a powerful two-on-one conversation. Host ​@DinoDelic  is joined by returning favorite Aaron Strout, CMO at Real Chemistry, and Dr. Geeta Nayar, a nationally recognized leader in healthcare communications and author of Dead Wrong. This episode is a must-listen if you work in communications, healthcare, or care about the impact of misinformation.Here’s a snapshot of what we cover:Why misinformation spreads faster than facts – 6x faster, to be exact. Dr. G explains the systemic issues fueling this and t

When a crisis hits, every second counts—and “transparency” suddenly feels a lot harder than it sounds. In this episode of Expert Exchange by Meltwater, two pros who live for high-pressure moments explain how to keep your cool and protect trust: Lianne Acosta – Head of Global Crisis Comms, Cloudflare Eric Porterfield – Senior Director of Policy Comms, Roblox  Together they unpack the playbooks, soft skills, and hard lessons that separate brands who stumble from those who steer the narrative.5 Take-a-ways worth jotting down Authenticity beats slogans. Everyone claims to be “open and transparent.” The real test is how fast—and how honestly—you respond when the news is bad.   A checklist saves minutes that feel like hours. Pre-define levels (P0, P1, P2). Know

mCommunity was built to enable our customers to connect with each other, gain best practices, and get inspiration.  In October 2022, we launched our #ExpertsWithInsights program to make it even easier for customers to share what they know and help others grow Now, we’re looking for the next group of Experts to join the program. If you have insights, experience, or lessons that could help others in the community, we’d love for you to apply and build your thought leadership along the way. Who are we looking for?We are seeking Customer Experts, Industry Professionals, and Meltwater Product Experts with unique perspectives on marketing and communications. Ideal candidates are those with strong experience in PR, Communications, Marketing, or Data Insights. Ways You Can Share Your ExpertiseThere’s more than one way to be an Expert. You can:Host a Roundtable Discussion in our monthly I

We’re excited to launch a 10-part video series featuring last year’s Summit participants as part of our Expert Exchange interviews! In this series, you’ll hear directly from fellow Meltwater customers about:✅ Why they attended the Meltwater Summit✅ What they learned✅ How they’re applying those insights in their work today These are real stories from real users — sharing lessons, lightbulb moments, and why they make Summit part of their professional journey. ✨ To kick things off, we're featuring Katie McDonough ( ​@KatieAtMakeAWish) from one of our favorite organizations, Make-A-Wish.  Katie shares why Summit has been so valuable for her and her team. ▶️ Watch Episode 1 below and stay tuned for the full series rolling out right here in the Community all month long! 

Hi everyone, I’m Jason Mollica and I’m happy to say that I’m mCommunity’s first #ExpertWithInsights specific to the Sports & Entertainment Circle. I’ll be hosting tomorrow’s Virtual Roundtable, Touchdown: How the NFL continues to lead the way in Sports & Entertainment, and I look forward to engaging with you all, whether it be on that call or here in mCommunity.   Connect with me on LinkedIn More about meAs a publ

Marketing and PR professionals know well that in order to be successful in our industry, staying updated is a non-negotiable. Whether it’s devouring industry news, taking an online course, or keeping in touch with your past and present clients, staying informed is key. I personally spend hours reading email newsletters from my favorite outlets, listening to podcasts on the subway, and scrolling on social media (It’s okay to doomscroll for four hours on TikTok if it’s for research… right?)When my team at Quantious first started using Meltwater, we focused on how it could empower our clients. It wasn’t until months later that we realized the platform could transform how we kept up with industry trends, saving us countless hours of manual research. Enter the Quantious “Weekly Tech Roundup”—our curated compilation of the most important developments in AI, AR, VR, robotics, and more. This compilation has a vast audience, and is geared towards industry leaders in tech, curren

 In mid-November, organic carrots at several major stores across the United States were linked to an E. coli outbreak. Also, that week, Delta Airlines said it would start serving Shake Shack cheeseburgers on certain flights from Boston. Consumers reacted to both topics, with concerns and questions over the carrot recall and criticism on social media over Delta’s decision to serve reheated cheeseburgers.While both the carrot recall and Delta Airlines received a significant number of mentions, both finished far behind the number of Taylor Swift mentions over that same time period.  This may seem like an irrelevant comparison, and if we were benchmarking competitors or calculating share of voice from a marketing perspective, it probably would be. However, comparison search in Meltwater can also be a valuable tool when it comes to understanding the true scope of a PR moment or crisis. Tod

Hello! I’m Will, and I’m happy to be added to mCommunity’s #ExpertsWithInsights lineup.For a long time, I was a television news producer at several local stations across the country. I received several local, regional and national awards for the more than 5,000 newscasts I produced during that part of my career. With big changes happening in the media over the past few years, I made the move into communications and haven’t looked back.Everyday is still a learning process (which job isn't?), but it is a process made easier through the use of Meltwater. I am able to use many of the skills I have acquired watching, analyzing and reporting on trends in new and exciting ways. My background in journalism and news production has greatly shaped my approach to PR and communications. I aim to build trusting relationships with stakeholders and media outlets, and I have a proven track record of generating new business and crisis management focusing on reputation mana

Hello! I’m Pia Mitchell, Marketing Producer at Quantious. I have a background in both marketing and public relations, and specialize in digital marketing and branding. My career spans everything from digital campaigns to experiential activations, and I approach everything I do with creativity and precision.  I’m passionate about branding, and that goes hand-in-hand with copywriting and project management. At Quantious, I’ve crafted copy for campaigns you’ve likely seen out in the wild, spearheaded our internal PR efforts, and leveraged Meltwater for some incredible trend research, social listening, and competitive analysis. And that’s only the beginning. I previously worked for a PR agency in the luxury fashion space, where I secured placements in top-tier magazines, coordinated campaign strategies, and handled influencer partnerships. I thrive at the intersection of tech and luxury brands, and spend far t

In this episode, experience the return of our first #Expert, Danny Gardner, Head of Social Media Insights & Analytics at Haleon. In this interview, Danny dives into the world of social listening and its power to transform social media data into actionable insights. In this conversation, Danny shares how social listening and traditional research methods complement each other and why analytics and data quality are essential in his work. His examples, from gut health to navigating misinformation, illustrate the many ways social listening helps decode consumer sentiment and shape strategies.Danny is an absolute superstar when it comes to social listening! Join us for his powerful insights on tackling misinformation, the influence of emotions on beliefs, the role of consumer feedback (and its limitations), a