#ExpertsWithInsights

Here you can easily find all the posts and content from our #Experts

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🚀 Just Launched: The Data-Driven Communications Assessment

Ever wonder how your comms strategy stacks up? Or what the next step might look like if you want to drive more impact, influence, and credibility? Now you can. We’ve just launched the Data-Driven Communications Strategy Assessment — a quick, 10-minute quiz built for PR and comms pros who want to make smarter decisions and show real results. Here’s what happens when you take it:✔️ You’ll get a custom report based on where your team is today✔️ It includes clear, practical next steps — no fluff✔️ And you'll walk away with a roadmap to level up your strategic game The model was developed by @DinoDelic alongside a group of comms leaders who’ve been in your shoes. If you want to talk through your results or dig deeper, we can connect you with Dino directly. 📍 Ready to see how your team stacks up? Learn more: https://community.meltwater.com/p/DDC

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2 months ago

pia.mitchell#ExpertWithInsights

published in #ExpertsWithInsights

#ExpertsWithInsights: 10 Unconventional Ways to Level Up in 2025

If you’re a marketer like myself, stepping into 2025 may have felt less like a smooth stride and more like running on ice. The fast pace and endless to-do lists that come with the new year can be overwhelming, but I’m determined to channel all that momentum into fresh opportunities, bold strategies, and a high-energy approach to the new year.Whether you’re looking to level up professionally, shake up your creative process, or expand your horizons, 2025 is brimming with potential. Here are ten bold, exciting, and maybe even questionable ways I plan to make the most of the year ahead. You’re invited to join me on this adventure of breaking routines, sparking creativity, and finding growth in unconventional places! Send a Cold DM to Someone You AdmireLeena Nair, Chanel’s Global CEO, recently gave a fascinating interview at Stanford Graduate School of Business, where she shared how bold, intentional networking helped to shape her career. In the early days, she would reach out to inspiring

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1 day ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

🌟 Expert Advice That Works — No Extra Hours Needed

Every PR and marketing pro knows the challenge: there’s never enough time in the day, yet the pressure to deliver results keeps growing. That’s why we’ve built new ways inside Meltwater Community to help you learn faster, connect with experts, and get more value — without adding extra hours to your workload. Insights unBoxed with @john.box Our CEO is opening up his own playbook of favorite product hacks — simple ways to unlock more value from Meltwater and get results quicker. (Make sure to subscribe to the page to be notified when the next one drops)🎥Watch here Season 2 of Expert Exchange Podcast is LiveYour peers are sharing real stories, hard lessons, and practical tips you can apply immediately. Think of it as learning from colleagues you haven’t met yet. (Make sure to subscribe to the page to be notified when the next one drops)👂Listen here Summit Replay Series.Couldn’t make every session at Summit? Now you can watch the most popular talks on demand and pick up strategies fro

6361

12 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 6: Diversity, Equity, & Inclusion with Chief Belonging & Inclusion Officer @ Merck

In this episode of Expert Exchange, @DinoDelic sits down with Renee Connolly, Chief Belonging & Inclusion Officer at Merck KGaA, to talk about what it really takes to drive Diversity, Equity, and Inclusion in a 354-year-old company. From setting aspirations instead of quotas to making space for uncomfortable but necessary conversations—Renee shares how she’s working to embed inclusion into one of the world’s oldest and most global organizations. This one’s for leaders navigating culture change in established companies, communicators shaping inclusive narratives, and anyone curious about how to make DEI work beyond surface-level numbers. 💥 What you'll take away: [06:45] Why aspirations work better than quotas—and how to set them with intention [18:20] How to measure what really matters: behavioral change, not just headcount [27:10] Practical tips for building diverse hiring panels without tokenism [39:30] Why uncomfortable conversations are essential for growth (and how to ha

13 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 7: Crafting Stories with Data (York University)

In this episode of Expert Exchange, @DinoDelic chats with [my fellow Canadian] Jason Miller, Associate Director of Digital Marketing at York University, about what it really takes to tell a great story with data. From guiding non-marketing stakeholders through campaign results to redefining which metrics matter—Jason shares how to move from reactive reporting to proactive storytelling. This one’s for marketers, communicators, and analysts who are swimming in data but still struggling to connect the dots. 💥 What you'll take away: Bounce rate isn’t always bad — and why context changes everything (00:06:52) Stop the data overload — how to focus your reporting on just a few metrics that matter (00:16:10) Map the journey first — why walking through the user experience before analyzing data leads to better insights (00:27:45) Be proactive, not reactive — how setting expectations upfront can make your reports clearer and more useful (00:12:35) Adapt for your audience — how Jason si

611

13 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 8: Content Marketing Strategy with Pfizer

In this episode of Expert Exchange, @DinoDelic sits down with Ellen Gerstein, Senior Director of Content Strategy & Digital Communications at Pfizer, to explore what it takes to create content that builds real trust—and doesn’t get lost in the noise. Ellen shares how she scaled her team, launched an employee advocacy program with over 75 million social impressions, and keeps her strategy grounded in user experience—even at one of the world’s largest pharmaceutical companies. This one’s for content leaders, communicators, and brand strategists trying to show impact inside complex organizations.💥 What you’ll take away: [05:20] Why thinking like an outsider is Ellen’s superpower—and how she keeps that perspective after 8+ years at Pfizer [09:40] What metrics actually matter for content success (hint: it’s about depth, not just reach) [17:00] Why reading the comments is underrated—and how anecdotes can be more powerful than dashboards [25:45] What authentic employee advocacy re

221

13 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 9: B2B Marketing with CEO of CMO Huddles

🎙️ In this episode of Expert Exchange, @DinoDelic sits down with Drew Neisser, CEO (and self-proclaimed Penguin in Chief) of CMO Huddles, for a candid conversation about what’s broken in B2B marketing—and how to rebuild it. Drew’s interviewed over 600 CMOs, authored two books, and built one of the most successful B2B marketing communities out there. He’s also a LinkedIn Top Voice who’s generated over 1 million organic impressions… by breaking every rule marketers are told to follow on the platform. This episode is packed with insights for marketing leaders tired of artificial, short-term tactics and ready to put brand and community back at the center. 💥 What you’ll take away: Stop separating brand and performance — why it’s a costly mistake to treat them like opposites (00:11:45) Artificial marketing is killing trust — how PE/VC ownership is shifting marketing priorities in the wrong direction (00:06:20) Reputation > reporting — why CMOs must educate CEOs on long-term brand

13 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 10: Leading with Data with News Corp Australia

🎙️ In the final episode of this season of Expert Exchange, @DinoDelic chats with Genevieve Brammall, National Head of PR & Talent Relations at News Corp Australia, about what it really means to lead with data—and how to use it to fuel both team culture and business results. Genevieve didn’t score at the top of our Comms Maturity Assessment. But how she uses data in practice? A masterclass. From aligning publicity to business outcomes, to creating measurement models with real influence—her approach is smart, human, and practical. 💥 What you’ll take away: Vision + metrics — Why great leaders link their strategy to measurable outcomes (00:06:20) Beyond AVE — How a napkin sketch became her team’s PR measurement framework (00:10:45) The win-win-win — A model for driving individual, team, and business success (00:17:50) Culture powered by data — How live measurement inspired weekend work (00:22:10) Advice for future leaders — What emerging comms pros often overlook (00:26:30)

13 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 3: Why Strategic Plans Fail—and How to Make Yours Work

We’re back with Episode 3 of Expert Exchange. If you work in PR, communications, or marketing, you’ve probably seen it happen: a strategy looks great on paper… then disappears by Q2ish. In this episode of Expert Exchange, @DinoDelic is joined by Nikki Little, CMO at Franco, and Emily Hebert, Integrated Communications Supervisor, about why that happens - and how to make a plan that actually sticks. 💡 Together they dig into: Why so many strategies end up in the “strategy graveyard” How to align plans with business goals (and avoid working in a silo) Why execution plans matter just as much as strategy How to use data—and customer input—to guide decision-making The difference between being data-driven and acting on it Tips for making your plan flexible enough to handle change If you’re in planning mode for next year or leading campaigns right now, this one’s worth a listen. Nikki and Emily share stories from the field and practical advice that hits home for anyone trying to

602

13 days ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 4: Mastering Social Intelligence with the CSO of D-TAG Analytics

PR and marketing teams don’t suffer from a lack of data—we’re drowning in it. The real challenge? Figuring out what actually matters and what to do about it. In this episode of Expert Exchange, @DinoDelic sits down with Sherry Thomas, Chief Strategy Officer at D-TAG Analytics, to talk about how to turn information into action. With a background in military intelligence and years of experience leading social analytics for global brands like Nike, Sherry knows how to connect the dots and drive smart decisions. 💡 Here’s what you’ll take away: Why your reports might be falling flat—and how to fix that What execs really want from your analysis (hint: it’s not a dashboard) How to turn social noise into clear, confident recommendations Why the best analysts think more like anthropologists than data scientists What happens when comms and marketing teams actually connect the dots Sherry also shares how to break silos, build trust, and bring social intel into the rooms where real dec

171

2 months ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 5: Marketing Without a Map With Amazon Grocery

In this episode of Expert Exchange, @DinoDelic chats with Rose Jia, Head of Growth Marketing at Amazon Grocery, about building powerful campaigns without a traditional playbook. From launching programs across dozens of teams to staying focused in the chaos—Rose shares how to lead with clarity when the path ahead is anything but clear. This one’s for the marketers, communicators, and brand leaders tasked with showing impact fast, often with limited time, budget, or buy-in. 💥 What you'll take away: How Rose aligns teams around a single North Star—even when everyone’s moving in different directions Why marketing "without a map" isn’t a weakness—it’s a superpower How to connect dots across data, teams, and timelines to drive real growth Ways to protect your energy and focus in high-speed, high-stakes environments What Amazon has taught her about scalable storytelling and experimentation Whether you work in a startup, a global org, or somewhere in between—this episode will shift

291

2 months ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 1: Healthcare, Misinformation & Marketing with Dr. Geeta Nayar & Aaron Strout

We’re back! Season 2 of the Expert Exchange podcast has officially kicked off—and we’re doing things a little differently this year with an audio-only format that keeps the focus where it matters: real stories, expert perspectives, and practical advice you can actually use. To launch the season, we’re bringing you a powerful two-on-one conversation. Host @DinoDelic is joined by returning favorite Aaron Strout, CMO at Real Chemistry, and Dr. Geeta Nayar, a nationally recognized leader in healthcare communications and author of Dead Wrong. This episode is a must-listen if you work in communications, healthcare, or care about the impact of misinformation.Here’s a snapshot of what we cover:Why misinformation spreads faster than facts – 6x faster, to be exact. Dr. G explains the systemic issues fueling this and the real-world consequences that hit the ER. Marketing’s new role in healthcare – More than brand awareness. Today’s campaigns must educate, build trust, and meet patients where th

731

2 months ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

Episode 2: Crisis Comms in Real Time, with Cloudflare & Roblox

When a crisis hits, every second counts—and “transparency” suddenly feels a lot harder than it sounds. In this episode of Expert Exchange by Meltwater, two pros who live for high-pressure moments explain how to keep your cool and protect trust: Lianne Acosta – Head of Global Crisis Comms, Cloudflare Eric Porterfield – Senior Director of Policy Comms, Roblox Together they unpack the playbooks, soft skills, and hard lessons that separate brands who stumble from those who steer the narrative.5 Take-a-ways worth jotting down Authenticity beats slogans. Everyone claims to be “open and transparent.” The real test is how fast—and how honestly—you respond when the news is bad. A checklist saves minutes that feel like hours. Pre-define levels (P0, P1, P2). Know exactly who’s in the war room: legal, policy, product, sales, comms. Socialize the plan before you ever need it. Correct the record—relentlessly. One wrong headline can live on Wikipedia forever. Push back, supp

761

2 months ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

📣 Call for #Experts: Level Up Your Personal Brand and Become an Industry Thought Leader!

mCommunity was built to enable our customers to connect with each other, gain best practices, and get inspiration. In October 2022, we launched our #ExpertsWithInsights program to make it even easier for customers to share what they know and help others grow Now, we’re looking for the next group of Experts to join the program. If you have insights, experience, or lessons that could help others in the community, we’d love for you to apply and build your thought leadership along the way. Who are we looking for?We are seeking Customer Experts, Industry Professionals, and Meltwater Product Experts with unique perspectives on marketing and communications. Ideal candidates are those with strong experience in PR, Communications, Marketing, or Data Insights. Ways You Can Share Your ExpertiseThere’s more than one way to be an Expert. You can:Host a Roundtable Discussion in our monthly Industry Circles Speaker at one of our events Join our Expert Exchange Podcast as a guest speaker Lead an in-p

14101

3 months ago

kelly.bebenekmEmployee

published in #ExpertsWithInsights

🎥 New Expert Exchange Series: Summit Stories from Your Peers

We’re excited to launch a 10-part video series featuring last year’s Summit participants as part of our Expert Exchange interviews! In this series, you’ll hear directly from fellow Meltwater customers about:✅ Why they attended the Meltwater Summit✅ What they learned✅ How they’re applying those insights in their work today These are real stories from real users — sharing lessons, lightbulb moments, and why they make Summit part of their professional journey. ✨ To kick things off, we're featuring Katie McDonough ( @KatieAtMakeAWish) from one of our favorite organizations, Make-A-Wish. Katie shares why Summit has been so valuable for her and her team. ▶️ Watch Episode 1 below and stay tuned for the full series rolling out right here in the Community all month long!

623

5 months ago

pia.mitchell#ExpertWithInsights

published in #ExpertsWithInsights

Engaging Gen Z and Alpha in 2025: A Marketer’s Guide to Staying Cool#ExpertsWithInsights

Trying to reach Gen Z and Alpha in 2025? You won’t get far unless you start listening to the digital-first generation. If you don’t know what “sigma” means, or you’ve never heard of BeReal, you’re still in luck. I’m a digital native myself, and today, I’m sharing everything you need to know to keep your edge with Gen Z and Alpha. Understanding Gen Z and Alpha isn’t just part of my job; it’s second nature. Gen Z and Alpha expect brands to meet them where they are, engage authentically, and reflect their values. Flashy ads won’t cut it—relevance requires intention, originality, and community. For marketers, staying “cool” in their eyes means moving past what’s traditional and stepping into their world and earning their trust.If you’ve ever accurately explained the difference between an in-feed post and a story to a relative, this post may not be for you. If you recognized Seal in this year’s Mountain Dew Super Bowl ad, it’s not too late for you. Here’s how to stay cool and connected wit

2745

5 months ago

JasMollica#ExpertWithInsights

published in #ExpertsWithInsights

Meet Jason Mollica, #ExpertWithInsights!

Hi everyone, I’m Jason Mollica and I’m happy to say that I’m mCommunity’s first #ExpertWithInsights specific to the Sports & Entertainment Circle. I’ll be hosting tomorrow’s Virtual Roundtable, Touchdown: How the NFL continues to lead the way in Sports & Entertainment, and I look forward to engaging with you all, whether it be on that call or here in mCommunity. Connect with me on LinkedIn More about meAs a public relations professional, I've worked for a boutique agency in Buffalo, New York and in Niagara University’s Office of Communications and Public Relations, before starting my own consultancy—JRM Comm.As an Emmy-nominated television producer, as well as a radio anchor and producer, I have a great understanding of working under pressure and balancing multiple projects. An integral part of the team that launched Fox News Radio in 2003, I've also worked for NBC, Comcast SportsNet in Philadelphia, Pa., and Fox News Channel in New York City, before making the pivot to publi

501

6 months ago

pia.mitchell#ExpertWithInsights

published in #ExpertsWithInsights

Experts: How I Use Meltwater to Stay Updated on Industry News

Marketing and PR professionals know well that in order to be successful in our industry, staying updated is a non-negotiable. Whether it’s devouring industry news, taking an online course, or keeping in touch with your past and present clients, staying informed is key. I personally spend hours reading email newsletters from my favorite outlets, listening to podcasts on the subway, and scrolling on social media (It’s okay to doomscroll for four hours on TikTok if it’s for research… right?)When my team at Quantious first started using Meltwater, we focused on how it could empower our clients. It wasn’t until months later that we realized the platform could transform how we kept up with industry trends, saving us countless hours of manual research. Enter the Quantious “Weekly Tech Roundup”—our curated compilation of the most important developments in AI, AR, VR, robotics, and more. This compilation has a vast audience, and is geared towards industry leaders in tech, current clients, and o

1371

7 months ago

Will SwopemChampion Level 2

published in #ExpertsWithInsights

Experts: Tracking Viral Moments: Why Taylor Swift Belongs in Your Meltwater Toolkit

In mid-November, organic carrots at several major stores across the United States were linked to an E. coli outbreak. Also, that week, Delta Airlines said it would start serving Shake Shack cheeseburgers on certain flights from Boston. Consumers reacted to both topics, with concerns and questions over the carrot recall and criticism on social media over Delta’s decision to serve reheated cheeseburgers.While both the carrot recall and Delta Airlines received a significant number of mentions, both finished far behind the number of Taylor Swift mentions over that same time period. This may seem like an irrelevant comparison, and if we were benchmarking competitors or calculating share of voice from a marketing perspective, it probably would be. However, comparison search in Meltwater can also be a valuable tool when it comes to understanding the true scope of a PR moment or crisis. Today, I’m going to show you why I keep a Taylor Swift search in my library of Explore searches, and how i

481

8 months ago

Will SwopemChampion Level 2

published in #ExpertsWithInsights

Meet Will Swope, #ExpertWithInsights#ExpertsWithInsights

Hello! I’m Will, and I’m happy to be added to mCommunity’s #ExpertsWithInsights lineup.For a long time, I was a television news producer at several local stations across the country. I received several local, regional and national awards for the more than 5,000 newscasts I produced during that part of my career. With big changes happening in the media over the past few years, I made the move into communications and haven’t looked back.Everyday is still a learning process (which job isn't?), but it is a process made easier through the use of Meltwater. I am able to use many of the skills I have acquired watching, analyzing and reporting on trends in new and exciting ways. My background in journalism and news production has greatly shaped my approach to PR and communications. I aim to build trusting relationships with stakeholders and media outlets, and I have a proven track record of generating new business and crisis management focusing on reputation management and consumer outreach. W

9912

8 months ago

pia.mitchell#ExpertWithInsights

published in #ExpertsWithInsights

Meet Pia Mitchell, #ExpertWithInsights#ExpertsWithInsights

Hello! I’m Pia Mitchell, Marketing Producer at Quantious. I have a background in both marketing and public relations, and specialize in digital marketing and branding. My career spans everything from digital campaigns to experiential activations, and I approach everything I do with creativity and precision. I’m passionate about branding, and that goes hand-in-hand with copywriting and project management. At Quantious, I’ve crafted copy for campaigns you’ve likely seen out in the wild, spearheaded our internal PR efforts, and leveraged Meltwater for some incredible trend research, social listening, and competitive analysis. And that’s only the beginning. I previously worked for a PR agency in the luxury fashion space, where I secured placements in top-tier magazines, coordinated campaign strategies, and handled influencer partnerships. I thrive at the intersection of tech and luxury brands, and spend far too much time analyzing how tech is infiltrating–no, redefining–every industry fro

893

8 months ago

DinoDelicmEmployee

published in #ExpertsWithInsights

Episode 14: Danny Gardner on the Challenges and Power of Social Listeningpodcast

In this episode, experience the return of our first #Expert, Danny Gardner, Head of Social Media Insights & Analytics at Haleon. In this interview, Danny dives into the world of social listening and its power to transform social media data into actionable insights. In this conversation, Danny shares how social listening and traditional research methods complement each other and why analytics and data quality are essential in his work. His examples, from gut health to navigating misinformation, illustrate the many ways social listening helps decode consumer sentiment and shape strategies.Danny is an absolute superstar when it comes to social listening! Join us for his powerful insights on tackling misinformation, the influence of emotions on beliefs, the role of consumer feedback (and its limitations), and how values drive consumer behavior. As always, share your thoughts and questions in the comments! Takeaways:Analytics and data quality are essential for making informed decisions

1161

1 year ago

DinoDelicmEmployee

published in #ExpertsWithInsights

Episode 18: Building Bridges and Brands with Marisa LatherPodcast

Today I’m excited to share my conversation with Marisa Lather, the Director of Marketing Communications at Bridge Partners.Earlier this year, Marisa was a part of the Meltwater virtual panel discussion 2024 MarComms Trends: Setting You Up for Success, where she shared insights that were so valuable that I simply had to invite her to join me for this full episode. She did not disappoint - Marisa’s experience, insights, and actionable advice around building brands (both personal and professional) and creating mutually beneficial relationships with other teams are not to be missed.Whether you’re new to marketing or a seasoned pro looking for a fresh perspective, have a watch and let Marisa inspire you! Takeaways:(6:48) Speaking each others’ language can help Sales and Marketing teams align their goals. (10:32) “People want to do business with people they like, and that’s what a brand is.” (13:13) When working on a smaller team, it’s important to stay connected to the organization as a wh

871

1 year ago

DinoDelicmEmployee

published in #ExpertsWithInsights

Episode 19: Creating Opportunities with Casey HarrisonPodcast

Hello everyone. This week’s episode marks the Season 1 finale of the Expert Exchange podcast, a conversation with Casey Harrison about her story of resilience and the challenges of reaching understanding in uncomfortable situations and working respectfully and productively with those we might disagree with. Casey is the founder and CEO of Polished Strategic Communications, and in this conversation we discuss the journey that led her to found her own business and take on the work that truly aligns with her values and fulfills her creatively and professionally. We immediately jump right in to Casey’s experience at the Indy Chamber during the overturning of Roe v Wade and Indiana’s immediate passage of Senate Bill 1, and she shares the challenges and opportunities of representing the diverse groups represented by the Indy Chamber through this historic period - and that’s just to start! Casey has a lot to say and a truly inspiring story, and I hope you learn as much from her as I did. Hig

1220

1 year ago

DinoDelicmEmployee

published in #ExpertsWithInsights

Episode 17: A Message Worth Amplifying with Allan DibPodcast

Today’s episode is a marketing masterclass with Allan Dib, the author behind the best sellers, The One Page Marketing Plan and his new book, Lean Marketing. I’m a bit of an Allan fanboy, and I think after listening to his incredible insights you will be too (if you aren’t already).In this episode, we explore everything from building a comprehensive marketing plan to leveraging AI as a marketing enabler - and so much more. We also discuss the cultural nuances of international marketing from the perspective of an Aussie who does a lot of business internationally; and Allan’s perspective on our recurring question about the Entrepreneur, the Specialist, and the Manager (if you’ve listened to other episodes, you’ll know what I mean!) is incredibly thoughtful and and enlightening. I hope you enjoy learning from Allan as much as I did. Takeaways:A comprehensive marketing plan is essential for success in business. AI tools can be used as enablers to amplify marketing efforts. Identifying sign

490

1 year ago

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