#ExpertsWithInsights

The best product marketing campaigns don’t come from creativity alone or data alone. They come from combining instinct, cultural awareness, and a deep understanding of your audience. Great marketing isn’t about choosing between gut feeling and analytics. It’s about knowing when each should lead. And yet: too many teams swing to extremes, either chasing what “feels cool” or over-validating ideas before they have a chance to grow. Neither works. Campaigns that actually drive results start with a strong point of view, then use data to refine and validate it, not replace it. This post breaks down how to balance all three so your campaigns are not just safe or trendy, but effective.  Start with instinct, then validate itEvery strong campaign starts with a point of view. A tension. A feeling. Maybe you can sense that your audience is tired of hyper-polished messaging, or that they crave transparency. Maybe you feel that your product deserves a little irreverence in an industry that takes its

In the age of AI, mass layoffs, and portfolio careers—how do we provide mentorship and support to the next generation of marketers and leaders? The workforce has changed faster than our approach to mentorship. So, if we want to support the next generation, we need to stop giving career-path advice and start teaching adaptability, thinking, and resilience. Traditional guidance—pick a path, climb the ladder, follow the plan—no longer reflects reality. Careers today are fluid, uncertain, and constantly evolving. Mentorship needs to reflect that shift. I’ve been to my fair share of conferences and have had the chance to talk with recent grads and young women stepping into their first roles. There’s a real sense of responsibility in those conversations—the pressure to offer something well-meaning and genuinely useful.  Here are five pieces of advice that actually helps early-career professionals navigate what comes next.  1. Don’t chase the “perfect path”, build adaptabilityFor decades, car

So, you’ve got Meltwater. You’re pulling sentiment reports, tracking brand buzz, maybe even dabbling in the art of a boolean query. But here’s the thing: having access to a tool isn’t the same as actually using it well, or helping your team do the same. Are you gatekeeping the tool or sharing the wisdom? Having access to any tool, Meltwater included, means nothing if no one else knows how to use it. I’m fortunate to be at a marketing agency, Quantious, that promotes a culture of innovation and ensures cross-training for every vertical. If your team members don’t know what Meltwater is or how to leverage it, you have some work to do. Let’s fix that. Here’s how to turn your tools from a mystery into muscle memory for everyone, not just for you. 1. Document your processesKnowing how to use a tool like Meltwater is only half the battle. Ensuring consistency and making sure your processes are repeatable is where the real magic happens. Has anyone ever asked you, “How did you pull that?” and

You can lead a team to data, but you can’t make them listen… at least, not without a little strategy.  You can share all the data you want, but chances are, you’re not making the most of it. I understand. When you’re bombarded with numbers and ROI calculations, it’s hard to decipher what this information means, let alone use that information to inform and update your strategy.  With social listening, for example, it’s likely that a team only sees hashtags and sentiment scores. The data is important, but the underlying meaning is often overlooked. Social listening is so much more than what’s at the surface. It’s how the world is talking about you, your competitors, your industry, and your future.  Be honest: Is your team effectively transforming your strategy, using the insights you have? How do your colleagues view social listening? Do they see it as “just a cool tool for marketing”? Or, are they able to connect the dots, refine strategy, and maximize their impact? If it’s not the latt

Hello mCommunity Nation!I've been having a blast exploring fascinating insights with top minds in the Marketing, Communications, Insights, and Strategy spheres. We're continually looking to deepen and enrich these discussions, so I have a couple of questions for you:Are there specific experts or unheard topics you're keen to learn more about? What challenges in your field do you wish were discussed more often?Your input is invaluable—it helps us shape meaningful conversations that resonate with and benefit you.I love how every episode pushes my thinking and uncovers new knowledge. Have you had similar experiences with any of our episodes?Please share your thoughts and episode ideas with us—every piece of feedback helps us deliver content that sparks curiosity and connection.Thank you for being such an engaging part of our journey!

I am looking to estimate viewership / readership of content across publishers and sites.  I see the “Reach” numbers, but I am suspicious of the huge numbers for online, and the lower numbers for print and radio.  Not sure how to take an NPR Reach of 43.1M for an article, when their daily traffic is like 1M.  I see that AVE uses a 2.5% readership estimate for online, which makes sense.  I’d like to know what % to use for print, TV, and radio as well.  Any thoughts or direction appreciated! 

Hey all - it was brought to my attention that some people might be having difficulty joining today’s Misinformation and Disinformation virtual workshop. In case you’re one of those people, I wanted to share a direct link to join the call. You should be able to skip any registration troubles by clicking this link.We’re still early in the presentation so join us if you can! ✨

We’ve all been there. You’ve got this great strategy built out with KPIs, examples, measurements for success, and a budget. It’s been approved by your managers, and you’re ready to execute...there’s just one problem though, it requires collaboration with a non-marketing/PR colleague who, historically, has not understood your vision and maybe didn’t back it to the fullest leading to frustration, delays, and maybe missed opportunities. Ugh. Cue existential dread. Peers and friends in the creative sphere - how do YOU motivate non-marketing/PR colleagues from different functions and disciplines to support your vision?A few things I’ve tried and found moderate success with:Persistence: not nagging, of course, but following-up enough times for the recipient to understand it’s important to you, you’re not going away, and they are a critical component of your success.  Education: before the final plan is complete, I have a 1:1 or group meeting with the supporting colleagues to explain the plan