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Meltwater Community

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Featured Topics

You asked for it — The GEO Playbook is now an mAcademy course 🎓

One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearning course, no...

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🏖️ Going on Vacation? Don't Forget These Meltwater Tips

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5 Easy Ways to Impress Your Boss This Week

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DinoDelicmEmployee

Data-Driven Communications Practice

Singapore DDC Workshop Recap 🇸🇬 We're not here to measure, we're here to provide strategic intelligence

In Singapore last week I ran a workshop at Meltwater's Summit on Tour. Over 350 people at the event, and alongside a panel discussion on Data-Driven Communications (recap coming later this week), I ran a dedicated session for a packed room of 80.We c

10

1 hours ago

A

Anna CInfluencer

Data-Driven Communications Practice

X Insights metrics: Views vs Est. Reach vs. Est. Impressions

Hello!I have a methodological question regarding three metrics in X Insights. If Views are defined as “The number of views on all X mentions. Anyone logged into X who views a Post counts as a view, regardless of where they see it (e.g., Home, Search,

4965

2 hours ago

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matthew.kravitzExplorer

Data-Driven Communications Practice

Subject lines

What tips do you have for crafting email subject lines to maximize open rates? For instance, is there a suggested order of words? Will certain special symbols like “&” or “-” land my email in far more spam filters? Should I limit the subject line

381

3 days ago

DinoDelicmEmployee

Data-Driven Communications Practice

A brilliant question from a North Star course "graduate"

Sentiment, share of voice and mentions aren't crude, they're just the wrong layer A question came in through the course feedback on the North Star module last week, and it's exactly the right one to be asking at that point:"How can we move beyond cru

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6 days ago

DinoDelicmEmployee

Data-Driven Communications Practice

Welcome to Data-Driven Communications

You may have started seeing Data-Driven Communications (DDC) pop up across Meltwater. Now, we’re bringing more of it here to mCommunity.DDC is a practice designed to help communications professionals use data to make better decisions, connect their w

241

10 days ago

Zach_Lepard

Meltwater Summit 2026

📺 Watch: Turning Keywords Into Coverage in an AI-Search World

In today's Turning Keywords Into Coverage in an AI-Search World Product Workshop, Crystal Jennings, VP of Public Relations at LT Agency, shared a practical framework for helping communications teams build stronger visibility in AI-powered search. The

1151

24 days ago

kelly.bebenekmEmployee

Meltwater Summit 2026

You asked for it — The GEO Playbook is now an mAcademy course 🎓

One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearning course, now available on mAcademy. Complete it and earn a LinkedIn certification you can share with your netwo

5318

25 days ago

pia.mitchellmChampion Level 1

#ExpertsWithInsights

The Era of “Just Make it Cool” is Over

The best product marketing campaigns don’t come from creativity alone or data alone. They come from combining instinct, cultural awareness, and a deep understanding of your audience. Great marketing isn’t about choosing between gut feeling and analyt

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1 month ago

Laura StewartmEmployee

Meltwater Summit 2026

Meltwater Summit on Tour: London!

We're thrilled to announce our keynote speaker for Meltwater Summit On Tour: London Introducing the award-winning mathematician, bestselling author, broadcaster, and Professor at the University of Cambridge, Professor Hannah Fry, who will be joining

1420

1 month ago

Laura StewartmEmployee

Meltwater Summit 2026

Meltwater Summit on Tour 2026: 🚀 Next Stop...Singapore

We’re excited to introduce Meltwater Summit on Tour: Asia! For years, Meltwater Summit in New York has been our flagship event for communications, PR, and marketing leaders exploring the future of media, influence, and AI-powered intelligence.Now Sum

950

1 month ago