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Meltwater Community

40,000 professionals. One community. Endless insights.

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mCommunity is your hub to connect, learn, and get inspired by like-minded individuals in your field to unlock the full potential of Meltwater products, practices, and your career. Join our #FriendsWithInsights community today and collaborate with the best minds in the industry to take your business to new heights.

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Featured Topics

You asked for it — The GEO Playbook is now an mAcademy course 🎓

One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearning course, no...

Forum|Forum|2 months ago

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🏖️ Going on Vacation? Don't Forget These Meltwater Tips

Forum|Forum|28 days ago

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5 Easy Ways to Impress Your Boss This Week

Forum|Forum|21 days ago

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4,949 Topics
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DinoDelicmEmployee

Data-Driven Communications Practice

Welcome to Data-Driven Communications

You may have started seeing Data-Driven Communications (DDC) pop up across Meltwater. Now, we’re bringing more of it here to mCommunity.DDC is a practice designed to help communications professionals use data to make better decisions, connect their w

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3 hours ago

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Anna CInfluencer

Data-Driven Communications Practice

X Insights metrics: Views vs Est. Reach vs. Est. Impressions

Hello!I have a methodological question regarding three metrics in X Insights. If Views are defined as “The number of views on all X mentions. Anyone logged into X who views a Post counts as a view, regardless of where they see it (e.g., Home, Search,

4445

21 hours ago

Zach_Lepard

Meltwater Summit 2026

📺 Watch: Turning Keywords Into Coverage in an AI-Search World

In today's Turning Keywords Into Coverage in an AI-Search World Product Workshop, Crystal Jennings, VP of Public Relations at LT Agency, shared a practical framework for helping communications teams build stronger visibility in AI-powered search. The

951

13 days ago

kelly.bebenekmEmployee

Meltwater Summit 2026

You asked for it — The GEO Playbook is now an mAcademy course 🎓

One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearning course, now available on mAcademy. Complete it and earn a LinkedIn certification you can share with your netwo

4978

15 days ago

pia.mitchellmChampion Level 1

#ExpertsWithInsights

The Era of “Just Make it Cool” is Over

The best product marketing campaigns don’t come from creativity alone or data alone. They come from combining instinct, cultural awareness, and a deep understanding of your audience. Great marketing isn’t about choosing between gut feeling and analyt

1073

21 days ago

Laura StewartmEmployee

Meltwater Summit 2026

Meltwater Summit on Tour: London!

We're thrilled to announce our keynote speaker for Meltwater Summit On Tour: London Introducing the award-winning mathematician, bestselling author, broadcaster, and Professor at the University of Cambridge, Professor Hannah Fry, who will be joining

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29 days ago

Laura StewartmEmployee

Meltwater Summit 2026

Meltwater Summit on Tour 2026: 🚀 Next Stop...Singapore

We’re excited to introduce Meltwater Summit on Tour: Asia! For years, Meltwater Summit in New York has been our flagship event for communications, PR, and marketing leaders exploring the future of media, influence, and AI-powered intelligence.Now Sum

740

1 month ago

Zach_Lepard

Meltwater Summit 2026

Be First in Line for Summit 2027: Join the Waitlist and Lock In a Special Rate!

If this year's Summit left you inspired, energized, and already thinking about next year, you're not alone! The waitlist for Meltwater Summit 2027 is officially open! By joining today, you'll be among the first to hear event updates and you'll lock

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1 month ago

CheyennemEmployee

Meltwater Summit 2026

📺 NYC Summit 2026: How NBCUniversal Builds CSR Programs That Inspire Action

Purpose That Performs: Building CSR Programs That Earn Attention and ActionHilary Smith, NBCUniversal This week's session is a masterclass in turning a company's core strength into genuine social impact — and making it work for the business at the sa

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1 month ago

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TaiBearInfluencer

Meltwater Summit 2026

Meltwater Summit 2026 Day 1

A key takeaway from day one of sessions was insights are great and needed but having a human that can analyze and put the data into context is what’s going to keep AI from taking our jobs…for now. 🫣

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1 month ago