The Road to Summit Challenge 2026

Kia recently hosted media for a first-drive of the 2027 Telluride in Santa Barbara, CA. This dashboard is a compressive look at content from media we hosted.  Using this data, we can see strong key message pull through.  The data can help us refine talking points for future brand story telling opportunities.  2027 Kia Telluride redesign emphasizes hybrid powertrain, size increase, and premium featuresThe 2027 Kia Telluride is larger with a slightly longer wheelbase and overall length than the previous model and introduces a new hybrid variant. instagram.com, facebook.com, 

 For this challenge, I created a sustainable housing trend report, as I believe that this issue is now more important than ever. Sustainable housing trends are growing quickly and shifting in a meaningful way, but more work is needed to make these practices more accessible across the non-profit housing sector.There’s a stronger focus now on building homes that last, reducing energy use in practical ways, and creating housing that truly supports the people and communities who live there. Working in the Indigenous non-profit housing sector, I see how important that shift is every day. Sustainable housing is not just about materials or design choices. It is about long-term planning and responsibility. The work we do is rooted in thinking beyond immediate needs and toward the wellbeing of future generations.In my role, that shows up in conversations about how to balance upfront costs with long-term sustainability, how to design housing that supp

Being in the healthcare social media realm, we know that recent social media activity reveals some prominent trends, including campaigns that focus on emotional storytelling and patient journeys, which leads to community engagement.For this challenge, I chose to look at the trend of healthcare patient stories in social media. This matters to this industry because patient stories are a powerful element that humanizes experiences, fosters empathy, and builds supportive communities. These stories help patients, caregivers, and healthcare professionals connect on so many levels, and can directly impact social media tactics and metrics. If I have correctly created the report needed for to be included and submitted for this challenge, my attached report highlights both an overview of my organization's patient story feature: #AmazingKidsMonday, which is a weekly social media patient story feature that showcases the amazing things patients are

What this report shows:1. Majority of Canadians increasingly rely on AI and online sources for health advice despite risksA significant portion of Canadians turn to the internet and AI tools for medical information due to convenience and accessibility, with nearly half reportedly using AI for health advice. This trend highlights a shift in how people seek health information but raises concerns about the reliability of such sources.2. Canadian Medical Association and doctors warn about dangers of AI-based medical adviceMedical professionals and the Canadian Medical Association express serious concerns about the potential harm caused by people relying on AI for health advice, citing increased risks of negative health outcomes and misinformation.3. Health misinformation and unproven wellness advice proliferate on social media, prompting advocacy responsePatient advocacy groups like Rethink Breast Cancer are actively pushing back against the spr

THE RESORT RENAISSANCEI set out to answer one question: where is the global resort industry heading, and is Radisson in that conversation?The data gave me a clear answer. And it surprised me. What the data showsUsing Meltwater Explore and Analyze, I tracked 151K editorial mentions across 149 countries over 6 months (Sep 2025 – Feb 2026). Here's what stood out:Resort conversation grew 38.8% vs. the previous period Total media reach: 299 billion impressions - up 31.6% 77.8% positive sentiment: the most bullish this industry has been in years Social echo: 1.3 million shares, up 28.2%This is not a niche trend. It is a mainstream cultural shift happening at scale. The 3 forces reshaping ResortsThe dominant keywords and themes across 151K articles tell a consistent story:

The FAA’s Enhanced AT-CTI program is a partnership designed to modernize air traffic controller training and help address a long-term national controller shortage by expanding high-quality collegiate training options under FAA oversight. The program allows qualified institutions to provide students with the same training and curriculum they’d receive at the Federal Aviation Admistration (FAA) Academy in Oklahoma City. Currently 11 schools nationwide have attained this status. I’m looking to collect and anyalize coverage on schools who have been chosen as an Enhanced Air Traffic – Collegiate Training Initiative (E-CTI) is a program. Aside from just the numbers, I’m looking for inspiration on future pitches, stories and other ways to leverage designation.  

Tracking Public Sentiment & Media Trends: CD8 and Gabe EvansTo track general public sentiment and news coverage around CD8 and Gabe Evans, we are using a combination of Meltwater tools in particular reporting that aggregate mentions across news outlets, social platforms, and online discussions. This allows us to evaluate both the volume of conversation and the tone (positive, neutral, negative), as well as identify key themes, influential sources, and high-reach narratives shaping public perception.From March 1-23, the overall sentiment trend shows a net positive score (+25), indicating that while negative coverage exists, it is outweighed by neutral and positive mentions.  However, negative coverage is concentrated in high-visibility outlets (e.g., The New York Times, Yahoo News), which amplifies its impact despite lower volume.Trend & Key Insight:A key trend we observed is that negative mentions

Our analysis of #DiorAW26 at Paris Fashion Week (Mar 1-15, 2026) reveals a groundbreaking digital triumph! Dior achieved an astounding 19.7M engagements (+50.7K% vs. previous period) and 8.39B reach (+97K% vs. previous period), driven by strong positive sentiment. Key Highlights:Orm Kornnaphat and Lingling Kwong from Thailand emerged as dominant influencers, ranking #1 & #2 in EMV/SOV for Dior and generating over 56% of celebrity conversation. This marks a significant move beyond the long-standing K-Pop dominance. Jonathan Anderson's floral lotus theme expertly fused classic elegance with modern utilitarian elements. The "Diorly" bag collection was a standout success. Specific styles, such as the "chocolate suede bag," were particularly well-received for their "luxurious yet effortless" aesthetic, highlighting effectiv

At my company we have been tracking social media engagement and interaction with our ideal customer profile. I created a report to see where we were getting the most engagement during the past year and saw that it is mostly in LinkedIn, showing the strength of our community there. I want to find better analytics that show the crossover of our ICP and this engagement because I believe the majority of our interaction on that channel is from partners, but that still needs some discovery. This reporting will help us refine our spend on non-organic promotion and also help us focus activity to how and where it is needed most. I also am about to launch a campaign within our user community so I wanted to go through the motions on this campaign to see how it does, where it can be improved, etc. for us to bring to life. 

Weight-loss medications, such as Ozempic and Wegovy, are driving major changes for food companies as they roll out smaller portions and more offerings with protein and fiber. Restaurants are also adjusting their menus to cater to customers on so-called GLP-1 drugs, while some like Gordon Ramsay are highly critical of the trend. For more than a year, I have been using Meltwater to monitor the evolution of this topic. Over that time, studies, surveys, and media coverage have discussed patient success stories, changes in consumer food shopping habits, and the overall impact on diets. At this point in the cycle, I wanted to use Mira and the unified dashboards to filter the overall food discussion around GLP-1s to what is being said about protein, particularly beef. Since you can have multiple tabs within the unified dashboards, I used one tab for beef mentions and another for a broader view of GLP-1 mentions that include food, protein, or consumer mentions. There were about 44,00

For the MCommunity: What social platforms do you value for announcements versus conversation?During this reporting period, most online conversations about UChicago PME occurred on X, which generated 156 mentions – nearly two-thirds of all social media mentions.This pattern reflects the expected role X plays in the research ecosystem. The platform is built for rapid sharing, commentary, and amplification, making it a natural space for science news and discoveries to spread quickly through public conversation.However, the highest volume of conversation does not always mean the most strategic platform for research communication. While X fuels visibility and discussion, LinkedIn remains the key channel for major research announcements and professional engagement. Audiences there are more likely to engage with faculty achievements, institutional milestones, and high-impact research updates.What this shows:

On November 1 2025, Australia launched the Support at Home program - the most significant restructure of its aged care system in a generation. The reform changed how older Australians access, fund, and manage in-home care services. For providers like Dovida - Australia's fourth-largest home care organisation, supporting 12,000 older Australians nationally - the stakes were high.Clients were confused. Families were anxious. And the sector had months, not years, to respond.We turned to Meltwater to understand how the public conversation was evolving in real time.Using Explore, we built a search tracking media coverage of the reform from October 2025 onwards. The dominant themes clustering around the conversation were confusion about changes, concern over costs, and uncertainty about what the reform meant for existing care arrangements.We used the MIRA Studio to synthesise these insights into a structured weekly report. That report became th