The Road to Summit Challenge 2026

I realise I submitted my entry to ROAD TO 2026 summit as a question - how can I publish or post it instead without losing the likes?Whites continue to lead the buzz around Italian wines | mCommunity

The trend: 9.49 million cocktail mentions and 1.39 trillion in hospitality reach are not incremental numbers; they represent a structural change in consumer attention.Cocktail industry mentions grew 191%, outpacing hospitality's 37%. This shows bar culture now drives a faster conversation than broader hospitality.Social platforms, especially TikTok and Reddit, drive distribution. Sensory, participatory content travels farther than informational posts. Brands using this gain earn media that paid ads cannot match.Social platforms caused growth asymmetries: X grew 247% in hospitality mentions and 1,830% in cocktail reach; Reddit grew 595% and 686%. Community discovery is now key. TikTok and YouTube content featuring cocktail ASMR and mukbang formats reached engagement figures of over 1 million per post, showing a sensory-driven content trend now crossing into mainstream food and beverage culture. Also, it is important to mention the increase in mentions on Pinterest regarding the cocktail

I decided to explore the oil and gas industry, not just because it’s a strong sector, but because fuel prices have been increasing globally and it’s something everyone is talking about right now.So I created a Fueling Crisis Report to really understand what’s going on, and the numbers were honestly crazy about 2.9 million mentions, 627 billion reach, and an estimated media value of $5.8 billion. That alone shows how big this conversation has become.I used the dashboard to break things down from sentiment analysis to competitor analysis (looking at companies like Shell, TotalEnergies, and ExxonMobil). One feature I really liked was the AI insight in Meltwater, especially how it helps identify positive and negative sentiment quickly it made the analysis much easier and clearer.I also looked at things like potential reach, Location and AVE, and how conversations are growing, especially on social media (which had about 2.8 million mentions). It’s clear that fuel price discussions are not j

This report explores whether recent communications efforts are driving measurable shifts in how consumers perceive walnuts — and how those insights can be clearly demonstrated to stakeholders. Using Meltwater’s Unified Dashboard, I analyzed year-over-year media coverage, reach, sentiment, and message pull-through to evaluate the impact of the California Walnut Board and Commission’s refreshed visual identity, updated messaging, and increased activity. The findings were used directly in board-level reporting. Media mentions increased 75% year over year, with potential reach growing to 364 billion, signaling expanded visibility across influential channels. Core messaging themes — including heart health, brain health, and overall wellness — consistently appeared across media and social conversation, showing that messaging is being adopted organically. Positive sentiment nearly doubled, while negative mentions declined, indicating a meaningful improvement in perception.  This use case demo

Executive SummaryBetween February 28 and April 2, 2026, fuel supply and consumer sentiment in Kenya experienced a significant surge in visibility, with mentions, reach, and engagement increasing exponentially. This spike in conversation was driven primarily by reports of supply disruptions, delayed fuel shipments, and concerns over potential shortages, amplified by both local market dynamics and global oil price volatility amid geopolitical tensions in the middle east, specifically the US-Israel and Iran war.Despite this heightened visibility, sentiment remains overwhelmingly negative (75%), shaped by narratives around fuel scarcity, hoarding, rising prices, and allegations of market manipulation. Coverage highlights a growing tension between government assurances of adequate supply and on-the-ground reports of dry petrol stations, reinforcing a gap between official messaging and public perception.The conversation is predominantly driven by mainstream news media, with limited direct co

I run marketing for a theme park in one of the world's most competitive leisure markets. On any given weekend, a Malaysian family can choose from hundreds of options — a RM15 waterfall hike to a RM500 resort staycation. My job is to make LEGOLAND the answer.So I went to the data.Using Meltwater Explore and Analyze, I tracked three connected searches across six months (Sep 2025 – Feb 2026): global IP-led attractions, Southeast Asia leisure conversation, and the LEGOLAND brand specifically. Here's what I found:The global industry is plateauing. Southeast Asia is surging. And LEGOLAND is outperforming both in the metric that matters most — engagement.Three forces are driving this shift:IP is the new infrastructure — branded experiences own the conversation at scale Families aren't buying rides anymore — they're buying emotional return The next chapter of the attractions story is being written in Asia Pacific, not OrlandoThe data also revealed a clear gap between where LEGOLAND shows up in

Working in the logistics real estate industry, I wanted to explore how the sustainable urban logistics trend is evolving across Europe.Over the past year, the topic has clearly gained momentum, driven by growing delivery expectations and increasing pressure on cities. But what makes it interesting is how the conversation around growth is changing.To better understand this shift, I structured the report around three key areas: A big-picture view of how urban logistics and sustainability are reshaping the real estate landscape across Europe A look at LinkedIn conversations to understand how industry professionals are reacting to these changes A competitive view of key players, their visibility and how they are positioning themselves So, what did I learn?While interest is rising, the tone is becoming more cautious. The conversation is focusing more on real challenges such as emissions, urban mobility and how to make it all work in practice.At the same time, no single player owns the c

Pickleball is one of the fastest-growing sports, but the real trend isn’t just participation, it’s where and how people are engaging with it.My analysis shows that pickleball-related travel conversations are up, with resorts, amenities, and destination experiences becoming central to the conversation. At the same time, Millennials are driving the largest growth in online discussion, signaling a shift in audience and behavior.The key takeaway: pickleball is evolving from a recreational activity into a lifestyle and travel driver, creating new opportunities for the hospitality industry.

When we asked the question ‘Who is stealing the show?’ it was really clear with our category analysis that white wines continue to lead global buzz when it comes to talk about Italian wines.     Our unified dashboard looks at the white, red and sparkling (bubbly) categories and have been designed to pinpoint key journalists talking about wines; Isabel Debre and Kate Dingwall appear to lead on the editorial side with talk about trade deals and high end brands whilst Richard Siddle’s 948 engagements have led us to the ‘STAR WINE LIST OF THE YEAR’ event which we believe might just be able to give us added visibility next year - that’s one event we would have missed without MELTWATER! Overall, estimated views and engagements have a much larger bubble versus reds and sparkling wines and online news is the place to be.  Sentiment in general is very positive or neutral - which makes us feel comfortable and despite the tariffs, the US still seems to speak the loudest!None of these valuable ins

 For this challenge, I created a sustainable housing trend report, as I believe that this issue is now more important than ever. Sustainable housing trends are growing quickly and shifting in a meaningful way, but more work is needed to make these practices more accessible across the non-profit housing sector.There’s a stronger focus now on building homes that last, reducing energy use in practical ways, and creating housing that truly supports the people and communities who live there. Working in the Indigenous non-profit housing sector, I see how important that shift is every day. Sustainable housing is not just about materials or design choices. It is about long-term planning and responsibility. The work we do is rooted in thinking beyond immediate needs and toward the wellbeing of future generations.In my role, that shows up in conversations about how to balance upfront costs with long-term sustainability, how to design housing that supports health and cultural connection, and how

Kia recently hosted media for a first-drive of the 2027 Telluride in Santa Barbara, CA.  This dashboard is a compressive look at content from media we hosted.  Using this data, we can see strong key message pull through.  The data can help us refine talking points for future brand story telling opportunities.   2027 Kia Telluride redesign emphasizes hybrid powertrain, size increase, and premium featuresThe 2027 Kia Telluride is larger with a slightly longer wheelbase and overall length than the previous model and introduces a new hybrid variant. instagram.com, facebook.com, tiktok.com The hybrid Telluride features a 2.5L turbo 4-cylinder engine paired with two electric motors, producing 329 HP and achieving about 30/32 MPG with over 600 miles driving range on a full tank. instagram.com, facebook.com, twitter.com Interior upgrades include heated/cooled seats, driver seat massage, a standard 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto, and premium two-tone SynTex u

Tracking Public Sentiment & Media Trends: CD8 and Gabe EvansTo track general public sentiment and news coverage around CD8 and Gabe Evans, we are using a combination of Meltwater tools in particular reporting that aggregate mentions across news outlets, social platforms, and online discussions. This allows us to evaluate both the volume of conversation and the tone (positive, neutral, negative), as well as identify key themes, influential sources, and high-reach narratives shaping public perception.From March 1-23, the overall sentiment trend shows a net positive score (+25), indicating that while negative coverage exists, it is outweighed by neutral and positive mentions.  However, negative coverage is concentrated in high-visibility outlets (e.g., The New York Times, Yahoo News), which amplifies its impact despite lower volume.Trend & Key Insight:A key trend we observed is that negative mentions are heavily tied to broader political and economic narratives, such as immigratio

Our analysis of #DiorAW26 at Paris Fashion Week (Mar 1-15, 2026) reveals a groundbreaking digital triumph! Dior achieved an astounding 19.7M engagements (+50.7K% vs. previous period) and 8.39B reach (+97K% vs. previous period), driven by strong positive sentiment. Key Highlights:Orm Kornnaphat and Lingling Kwong from Thailand emerged as dominant influencers, ranking #1 & #2 in EMV/SOV for Dior and generating over 56% of celebrity conversation. This marks a significant move beyond the long-standing K-Pop dominance. Jonathan Anderson's floral lotus theme expertly fused classic elegance with modern utilitarian elements. The "Diorly" bag collection was a standout success. Specific styles, such as the "chocolate suede bag," were particularly well-received for their "luxurious yet effortless" aesthetic, highlighting effective product design and market reception.See the attached dashboard for more details. 

THE RESORT RENAISSANCEI set out to answer one question: where is the global resort industry heading, and is Radisson in that conversation?The data gave me a clear answer. And it surprised me. What the data showsUsing Meltwater Explore and Analyze, I tracked 151K editorial mentions across 149 countries over 6 months (Sep 2025 – Feb 2026). Here's what stood out:Resort conversation grew 38.8% vs. the previous period Total media reach: 299 billion impressions - up 31.6% 77.8% positive sentiment: the most bullish this industry has been in years Social echo: 1.3 million shares, up 28.2%This is not a niche trend. It is a mainstream cultural shift happening at scale. The 3 forces reshaping ResortsThe dominant keywords and themes across 151K articles tell a consistent story:1) SUSTAINABLE LUXURY is now the baseline expectation, not a differentiator. "Sustainable tourism" appeared 12.800 times, more than "luxury" or "hotel" individually. The UAE just announced a $6 billion tourism investment pla

Being in the healthcare social media realm, we know that recent social media activity reveals some prominent trends, including campaigns that focus on emotional storytelling and patient journeys, which leads to community engagement.For this challenge, I chose to look at the trend of healthcare patient stories in social media. This matters to this industry because patient stories are a powerful element that humanizes experiences, fosters empathy, and builds supportive communities. These stories help patients, caregivers, and healthcare professionals connect on so many levels, and can directly impact social media tactics and metrics. If I have correctly created the report needed for to be included and submitted for this challenge, my attached report highlights both an overview of my organization's patient story feature: #AmazingKidsMonday, which is a weekly social media patient story feature that showcases the amazing things patients are doing during their journeys, and and overview of t

What this report shows:1. Majority of Canadians increasingly rely on AI and online sources for health advice despite risksA significant portion of Canadians turn to the internet and AI tools for medical information due to convenience and accessibility, with nearly half reportedly using AI for health advice. This trend highlights a shift in how people seek health information but raises concerns about the reliability of such sources.2. Canadian Medical Association and doctors warn about dangers of AI-based medical adviceMedical professionals and the Canadian Medical Association express serious concerns about the potential harm caused by people relying on AI for health advice, citing increased risks of negative health outcomes and misinformation.3. Health misinformation and unproven wellness advice proliferate on social media, prompting advocacy responsePatient advocacy groups like Rethink Breast Cancer are actively pushing back against the spread of unproven and misleading health advice

The FAA’s Enhanced AT-CTI program is a partnership designed to modernize air traffic controller training and help address a long-term national controller shortage by expanding high-quality collegiate training options under FAA oversight. The program allows qualified institutions to provide students with the same training and curriculum they’d receive at the Federal Aviation Admistration (FAA) Academy in Oklahoma City. Currently 11 schools nationwide have attained this status. I’m looking to collect and anyalize coverage on schools who have been chosen as an Enhanced Air Traffic – Collegiate Training Initiative (E-CTI) is a program. Aside from just the numbers, I’m looking for inspiration on future pitches, stories and other ways to leverage designation.  

At my company we have been tracking social media engagement and interaction with our ideal customer profile. I created a report to see where we were getting the most engagement during the past year and saw that it is mostly in LinkedIn, showing the strength of our community there. I want to find better analytics that show the crossover of our ICP and this engagement because I believe the majority of our interaction on that channel is from partners, but that still needs some discovery. This reporting will help us refine our spend on non-organic promotion and also help us focus activity to how and where it is needed most. I also am about to launch a campaign within our user community so I wanted to go through the motions on this campaign to see how it does, where it can be improved, etc. for us to bring to life.