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Zach_Lepard
mEmployee
Zach_LepardmEmployee
March 18, 2026

The Road to Summit Continues — What Trend Are You Happy to Leave Behind?

  • March 18, 2026
  • 2 Replies
  • 30 views

We’re almost halfway through The Road to Summit Challenge, and the reports we’ve seen come in so far have been nothing short of fantastic!  From emerging industry shifts to smart search strategies, it’s clear this community knows how to turn insight into impact.

 

If you have yet to jump in on the fun, there’s still time left to compete! 

 

As you build searches, spot trends, and craft your reports, here’s a question for you:

What trend are you glad to have seen disappear in your industry?

 

Maybe it was chasing vanity metrics?  Maybe it was a buzzword that overstayed its welcome? Maybe it was a social trend that dominated your space for a while?

 

Drop your answer in the comments and let’s compare notes!

 

 

If you need a quick reminder, here’s what the competition is all about: 

 

What’s at Stake:

One Grand Prize winner will receive a VIP Meltwater Summit experience — ticket, travel voucher, and hotel stay in New York City!  The top three reports will also be featured in the mCommunity Lounge, putting your insights on display in front of peers.

 

How to Compete + Our Tips & Tricks:

  • Explore the latest reports in the Summit 2026 space to see how others are building their searches and framing their trends
  • Attend a Product Workshop to sharpen your search and reporting skills — especially sessions focused on building searches and creating impactful reports. You can register for our Workshops by checking out the Training Calendar
  • Build a strong search in Meltwater to clearly surface the trend you want to highlight — refine keywords, compare timeframes, and look for meaningful shifts in conversation
  • Create a clear, compelling report that explains the trend, the signals behind it, and why it matters. Then, post your report in the Road to Summit Reporting Challenge channel in mCommunity to officially enter.

 

Check Out Reports Already Submitted

Looking for inspiration? Check out some of the reports already submitted by community members:

 

We look forward to seeing what you uncover! 

    2 replies

    Will Swope
    mChampion Level 3
    Will SwopemChampion Level 3
    mChampion Level 3
    March 18, 2026

    Many of my reports still focus on traditional metrics. But engagement metrics, especially with social is where I feel I can add value to my reports. How are consumers or customers actually responding to our efforts and the posts they are exposed to. I say posts over news, because of how more people are getting their ‘news’ from social media. It won’t be long before metrics involving LLMs, GEO and AEO will not only be key, they may end up leading the conversation and driving discussion more than anything else.

    Will Swope
      Zach_Lepard
      mEmployee
      Zach_LepardmEmployeeAuthor
      March 20, 2026

      ​@Will Swope Really interesting to think ahead about the role LLMs will start to play in brand content strategy. We’ve discussed this in a few recent Roundtables, specifically, whether we’ll soon see content created with the intent of being optimized for LLMs?!

      Zachary Lepard
        Will Swope
        mChampion Level 3
        Will SwopemChampion Level 3
        mChampion Level 3
        March 20, 2026

        It’s already moving quickly in that direction. I’m on a strategic AI for business advisory board and taking part in a college program for businesses integrating AI and with LLMs becoming the new search engine you have to make sure your content is being gathered and that your authority scores are staying high enough to make your content be a part of those LLM answers

        Will Swope
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