Road to Summit Reporting Challenge 2026: Healthcare Patient Story Social Media Trends

Being in the healthcare social media realm, we know that recent social media activity reveals some prominent trends, including campaigns that focus on emotional storytelling and patient journeys, which leads to community engagement.

For this challenge, I chose to look at the trend of healthcare patient stories in social media. This matters to this industry because patient stories are a powerful element that humanizes experiences, fosters empathy, and builds supportive communities. These stories help patients, caregivers, and healthcare professionals connect on so many levels, and can directly impact social media tactics and metrics. 

If I have correctly created the report needed for to be included and submitted for this challenge, my attached report highlights both an overview of my organization's patient story feature: #AmazingKidsMonday, which is a weekly social media patient story feature that showcases the amazing things patients are doing during their journeys, and and overview of the patient story trend on social media. 

Some of the things I learned (or hope to learn) include:
-Even if I have incorrectly done this report, going through the process to create one was extremely valuable practice for creating future ones. Adding, moving, selecting the widgets, looking through the options of charts, colors, etc. The process was very user friendly and provided the chance to try and tell the story you’re hoping to tell.
-The report provided examples of what successful stories focus on: health journeys, initiatives, topics 
-The report provided an overview of other successful patient story features at other healthcare systems across the county
-The report provided potential next steps on how to edit/refine our own patient story social media features