Year-End Release 2025

In today’s fast-moving digital landscape, stories can take off in seconds — and sometimes, it feels impossible to stay ahead of them. With this year’s Meltwater updates to Explore, we’re giving PR and marketing teams a clearer view of what’s shaping their brand and the agility to act on it in real time. From premium news access to AI-powered foresight and deeper social coverage, here’s how the latest Explore features help you turn data into direction. The 2025 Year-End Release takes Meltwater beyond news and social monitoring, expanding visibility into how AI engines and large language models (LLMs) shape brand perception.Access Premium News in Real Time

Meeting Audiences Where They Are: Engage Publishing The way people connect online is always changing. What feels niche today can quickly become mainstream tomorrow. That’s why we’ve expanded Engage to cover the next wave of channels and signals — so you can keep reaching audiences as they move.With this release:Bluesky publishing brings your brand into a fast-growing community, helping you expand reach without disrupting existing workflows. LinkedIn paid sits right alongside organic publishing, giving you one place to both amplify and measure your content.  Together, these updates mean you don’t

A Single Source of Truth for Reporting Modern campaigns run across earned, owned, and paid channels, but reporting often doesn’t keep up. The result is a fragmented view of performance that makes it hard to see what’s really driving impact. That changes with Unified Dashboards in Analyze. With Unified Dashboards, you can finally bring Meltwater’s media intelligence together in one flexible, easy-to-use reporting experience. Whether you’re in comms, marketing, or insights, you can now work from the same data source with consistent metrics. Here’s what you can do with it:Compare all channels side by s

Media Relations, Reimagined: Stronger Relationships Through Smarter Tools Every great story starts with the right connection. But in today’s fast-paced media landscape, keeping your journalist lists up to date, personalizing outreach, and measuring what works can feel like a full-time job on its own. This year, we’ve reimagined Media Relations inside Meltwater to make managing those relationships simpler, faster, and more strategic. The result? A smarter, more connected workspace that helps you build trust and deliver better results with less effort. Smarter Contact Update Alerts Your relationships are only as strong as the dat

Your Brand. Your Voice. Your Mira. Every brand has its own rhythm — a tone, pace, and perspective that make its communications stand out. The challenge with most AI tools is that they don’t know your brand well enough to sound like you. That’s where Mira’s evolution comes in. This year, we’ve focused on one powerful idea: personalization. Because your brand is unique, your AI should be too. With the latest updates to Mira Canvas and Mira Projects

The way people talk about, search for, and evaluate brands is changing faster than ever. News, social, and even AI-generated content are colliding to shape what audiences believe, expect, and buy. That’s why we’re closing out 2025 with one of our biggest releases yet. The Year-End Product Release is designed to give you: ✅ Clarity: See the conversations, stories, and content influencing brand perception with Unified Dashboards, GenAI Lens (LLM Monitoring), and expanded sources like Dow Jones and YouTube.✅ Speed: Act in the moment with real-time LLM monitoring and video analytics powered by speech-to-text.✅ Intelligence: Go beyond listening—shape the narrative before it shapes you, with new AI-powered teammates like Mira Projects, Klear AI Assistant, and Klear Discovery. Join our upcoming webinar to see the newest innovations in action and learn how to get more