In today’s fast-moving digital landscape, stories can take off in seconds — and sometimes, it feels impossible to stay ahead of them. With this year’s Meltwater updates to Explore, we’re giving PR and marketing teams a clearer view of what’s shaping their brand and the agility to act on it in real time.
From premium news access to AI-powered foresight and deeper social coverage, here’s how the latest Explore features help you turn data into direction.
The 2025 Year-End Release takes Meltwater beyond news and social monitoring, expanding visibility into how AI engines and large language models (LLMs) shape brand perception.
Access Premium News in Real Time
Breaking business stories can move markets, shape perception, and influence how your brand is discussed online.
With our new Dow Jones partnership, you can now access trusted, subscriber-only content — including The Wall Street Journal, Barron’s, MarketWatch, and The Globe & Mail — directly in Explore.
That means your team gets real-time visibility into the financial and market narratives that matter most, all in one place alongside your social and online monitoring.
🧭 Learn how to monitor Dow Jones content in Explore
Expanding Social Listening to YouTube
Conversations don’t just happen in posts and tweets anymore — they happen in video comments, engagement metrics, and creator-driven discussions.
With expanded YouTube coverage, Explore now captures richer metrics like engagement, views, and historical data for up to 15 months. You’ll be able to:
- Track long-term video performance
- Understand audience engagement trends
- Analyze sentiment and mentions across key videos
- Drill deeper into topics with entity-based search
This is part of our broader social expansion, connecting you to conversations across TikTok, Snapchat, YouTube, Bluesky, Threads, and more.
🧭 Learn ow to use YouTube metrics and insights in Explore
GenAI Lens: Seeing How AI Sees Your Brand
AI is changing how the world discovers brands — and now, you can see exactly what those AI engines are saying about yours.
With GenAI Lens, you can analyze how large language models like ChatGPT, Claude, Gemini, and Perplexity describe your brand, competitors, and industry.
It shows you the prompts and responses shaping AI-generated perceptions, the sentiment behind them, and even the original content sources influencing each model.
This transparency helps you understand how narratives are forming within the AI ecosystem — and act before they filter into mainstream awareness.
📽 Watch how to create a prompt in GenAI Lens
📽 Watch how to review your results
📽 Watch how to use Trends Tab
Predictive Analytics: See Around the Corner
Understanding what happened is important — but predicting what happens next is powerful.
With Predictive Analytics in Explore, you can move from hindsight to foresight. This feature uses advanced pattern recognition to forecast whether a spike in mentions is likely to grow or fade, helping you:
- Act on opportunities early
- Neutralize risks before they escalate
- Allocate resources with confidence
It’s like having an early-warning system built right into your workflow.
📽 Watch how to use Predictive Analytics in Explore
AI Insights: Instant Understanding
When hundreds of mentions flood your stream, AI Insights makes sense of it all — fast. With one click, generate an AI summary of your Monitor Stream to spot trends, identify risks, and report smarter.
⚡Learn more about AI Actions in Monitor
Explore+
Explore+ is our new enterprise social & media intelligence platform.
It stands apart by combining the freedom of unlimited search (legacy Explore) with deep analytics (legacy Radarly capabilities with upgrades).
| Explore+ Capability | What It Means for You |
| Optimized Searches + Private Index | Track your most important topics over time, with deeper filtering, faster dashboards, and 24 months of historical data — built into your private dataset. |
| High-Volume Search Comparison | Compare up to 50 searches side by side — great for competitive tracking or campaign benchmarking |
| Tabbed Dashboards (45 widgets per tab) | Monitor multiple brands, markets, or campaigns simultaneously, without needing to juggle views or reports. |
| Role-Based Access & Folder Management | Keep your reporting organized, secure, and scalable across teams and regions. |
| AI-Powered Summaries | Get on-demand analysis and reports tailored for executive use, powered by embedded AI. |
| Extended Historical Data | Start with 24 months of historical data, and build a custom dataset that grows over time with every new mention. |
| Global Source Coverage | Capture media and conversation from every corner of the world — all in one search. |
| Governance & Audit Tools | Ensure compliance and visibility at every level of the organization. |
🤓Enroll in our Explore+ View Only Course
The Future of Listening
These Explore updates are designed to help you see more, understand faster, and act smarter — whether that’s through deeper social listening, predictive intelligence, or visibility into how AI itself perceives your brand.