Media Relations, Reimagined: Stronger Relationships Through Smarter Tools

Every great story starts with the right connection. But in today’s fast-paced media landscape, keeping your journalist lists up to date, personalizing outreach, and measuring what works can feel like a full-time job on its own.

This year, we’ve reimagined Media Relations inside Meltwater to make managing those relationships simpler, faster, and more strategic. The result? A smarter, more connected workspace that helps you build trust and deliver better results with less effort.

Smarter Contact Update Alerts

Your relationships are only as strong as the data behind them. That’s why we’ve upgraded Contact Update Alerts to make staying current effortless.

Now, you can:

• Receive flexible, tailored alerts about changes to journalist profiles.
• View updates in a centralized dashboard, where you can track movements, role changes, and new beats in one place.
• Access richer context that helps you keep media lists fresh and outreach relevant.
   

No more outdated contact info or missed moves — just up-to-date, actionable insights that strengthen your connections.

🗓️ Launching November: Subscribe to our Product Updates Channel to be notified

Your New Media Relations Landing Page

The new Media Relations landing page transforms what used to be a static entry point into a dynamic decision-making dashboard.

It brings together everything that matters to PR professionals — from media list health and contact discovery to outreach performance — all in one place.

At a glance, you can:

• Assess list accuracy and coverage gaps.
• Discover new contacts based on your active campaigns.
• Review AI-driven insights on outreach performance.
• Take quick actions to strengthen media relationships and campaign results.

This isn’t just a prettier homepage. It’s your central control hub for managing PR success efficiently and intelligently.

💡 See the new Media Relations landing page in action.

AI Bios: Know Who You’re Pitching — Instantly

Time is precious when you’re pitching, and context is everything. The new AI-powered journalist bios give you a fast, comprehensive snapshot of who each contact is — without endless clicking or external research.

Each AI Bio includes:

• A concise overview of the journalist’s background, outlet, and location.
• Topics they frequently cover and entities they reference most.
• Continuous feedback loops (via thumbs up/down) to refine accuracy.
   

It’s a faster way to vet journalists, prioritize outreach, and personalize your communication — so every pitch feels intentional, not automated.

🧠 Explore AI Bios in Media Relations. 

Build Better Connections with Every Click

From Contact Update Alerts to AI Bios and the new landing page experience, Media Relations is now built to help you work smarter — and connect deeper.

The tools may be AI-powered, but the relationships you build remain authentically human.

📽 Watch our Video Tutorial to learn how to use these new features or

🤓 Take the revamped Media Relations Course.