Your Brand. Your Voice. Your Mira.

Every brand has its own rhythm — a tone, pace, and perspective that make its communications stand out. The challenge with most AI tools is that they don’t know your brand well enough to sound like you. That’s where Mira’s evolution comes in.

This year, we’ve focused on one powerful idea: personalization. Because your brand is unique, your AI should be too.

With the latest updates to Mira Canvas and Mira Projects, you now have a personal AI assistant that learns from your brand, adapts to your goals, and helps you work faster — without ever losing your voice.

Mira Canvas: Stay in the Driver’s Seat

You know those moments when Mira delivers an amazing insight — but you wish you could tweak the language, refine the recommendation, or shape it perfectly for an executive report? Now you can.

Mira Canvas opens your results in a full-page, flexible space where you can edit, annotate, and finalize your outputs directly in Meltwater. No more copy-pasting to another document or app.

Here’s what you can do with Canvas:

• Edit Mira’s responses inline to match your tone and objectives
• Add annotations or notes before sharing with stakeholders
• Generate dynamic links to share finished outputs across your team

It’s an intuitive way to polish deliverables on the fly — from executive media briefings to campaign reports — while staying focused on strategy, not formatting.

🎥 Learn how and when to use Mira Canvas. 

Mira Projects: AI That Knows Your Brand

If Canvas is about control, Mira Projects is about context. Projects let you create unique spaces for your campaigns, brands, clients, or initiatives — each complete with its own goals, competitors, saved searches, and influencer lists.

Once you set the context, Mira automatically tailors every output to reflect that information. No more starting from scratch or retraining your AI each time you open a new project.

Here’s how Mira Projects helps you work smarter:

• Save time: Set your campaign or client context once and reuse it anytime.
• Stay consistent: Mira remembers your brand details and voice.
• Stay organized: Keep everything in one place, from insights to outputs.
• Get better results: More relevant, accurate, and personalized insights every time.

🎥Watch how to create your first Mira Project 
 

The Meltwater Agent for Microsoft 365 Copilot: Insights Wherever You Work

Imagine opening Outlook, Word, or Teams and being able to ask — “What’s trending about our brand today?” — and get an instant summary powered by Meltwater.

With the Meltwater Agent for Microsoft 365 Copilot, that’s now a reality.

You’ll soon be able to access Meltwater’s media intelligence across Microsoft Copilot Chat, Teams, Outlook, Word, and PowerPoint, bringing insights directly into the tools you already use every day.

No switching tabs. No lost time. Just actionable insights, in context, exactly where you work.

🚀 Learn more about Meltwater Agent for Microsoft Copilot and Teams

Work Smarter. Sound Smarter. Move Faster.

From tailored insights to AI that works where you do, this next chapter for Mira is all about personalization and productivity. You stay in control — and your AI learns from you.