Getting better insights starts with building smarter searches. In this week’s Insights unBoxed, we’re taking a deeper dive into some of Meltwater’s most powerful Boolean techniques — the same ones our internal experts use to cut through noise and find the stories that matter most.

🎥 Watch the video: 

Here are a few of my favorite takeaways:

• Use title-specific searches to find headline coverage:
  • title:"Warby Parker" — filters for major stories and leadership mentions, without the fluff.
• Clean up your data by removing irrelevant accounts:
  • NOT from:"grok" or AND (followers < 1000 AND socialType:twitter) — perfect for removing spam or low-follower bots.
• Add context with proximity and frequency operators:
  • "Warby Parker"{2} ensures your brand is mentioned more than once.
  • "Warby Parker" NEAR/5 quality connects the dots between mentions and meaning.
• Check if Meltwater crawls a specific site:
  • site:"nytimes.com" — simple and powerful.
• Use visual operators for scene-based searches:
  • Want to find photos featuring sunglasses at the beach? Try:
  • imageScene:beach AND imageObject:sunglasses

These tricks help you surface sharper, more relevant insights in Explore. Whether you’re tracking a brand story, auditing coverage, or analyzing a trend, a stronger Boolean gets you there faster.

👉 Try one of these techniques today and share your favorite Boolean operators below — what’s helped you uncover better stories?