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If you’re only pulling volume in Explore, you’re missing the real story behind the numbers.

 

In this second video tip of Insights unBoxed, ​@Cris Rice shows how to use Custom Categories in Explore — one of the smartest ways to organize your data and uncover what’s actually driving conversations. With Custom Categories, you can separate owned vs earned media, spotlight your executives, or zoom in on comments only for audience feedback.

 

In this video, you’ll see:
âś… How to set up a Custom Category in just a few steps
âś… Ways to use them to track executives, brands, and events
âś… A pro tip for excluding categories to focus on what matters most

 

 

Boolean Search examples Cris shares in the video:

 

Type Boolean To Use What to update
Owned Content:  from:handle AND postType:og  
Earned Only:  Same Boolean as above but toggle Exclude from results
Executive Mentions: "Bob Iger" or "Asad Ayaz" or "Tinisha Agramonte" or "Alan Bergman" or "David Bowdich" or "Sonia Coleman" or "Josh D'Amaro" or "Carlos Gomez" or CEO or “Vice President” Replace these names with the names of your Leadership
For Comments on a Facebook, Instagram or TikTok Account:  (Author:"Disney" OR from:"Disney") AND (postType:re OR author:"Comment" OR author:"Visitor Post") Replace Disney for the username of the account.
For Facebook Reels use: (Author:"Disney") and attachmentType:reel Replace Disney for the name of the Facebook page.
For Instagram Reels use: (from:"Disney")  and site:"instagram.com/reel/" Replace Disney for the name of the Instagram handle you want to view reels from.

 

Additional Resources:

 

Let’s keep pushing what’s possible with Meltwater.
More episodes of Insights unBoxed coming soon — stay tuned!

Cheers,
John

Thanks for sharing! 

Thanks for sharing.

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