Couldn’t make it to Summit? Or just want to rewatch a standout session?
We’ve got you covered. The Summit Replay series continues in mCommunity—next up, a session that dives into what it really means to show up like a Snapchatter:

The Power of Showing Up Like a Snapchatter

Speakers:

• Nona Yadegar (Director, Product Strategy & Operations, Snap Inc.)
• Gigi Christine (Creator)
• Brian Mandler (Cofounder, The Network Effect)

What it’s about:

Snapchat isn’t just another platform—it’s where Gen Z shows up. With 453M+ daily users, it’s a space for real connection, where people feel comfortable, seen, and part of something.

This conversation with Snap’s Nona Yadegar, a Snap Star Creator, and a leading voice in creator marketing digs into why authenticity is everything—and how brands and creators are making an impact by acting like Snapchatters themselves.

You’ll learn how to:

• Connect with Gen Z through real, unfiltered engagement (5:30)

• Build community by tapping into what your audience actually cares about (12:45)

• Show up consistently without losing authenticity (20:10)

• Use Snapchat’s unique format to go beyond impressions and spark conversation (27:00)