This week’s Summit Replay is a must-watch for anyone navigating marketing, PR, and brand strategy in times of constant disruption. How do brands not just survive, but thrive amid rapid change?

In this powerhouse panel, leaders from Havas, We.Communications, dig Human, and Point 600 join Meltwater’s Doug Balut to unpack what clients need now: speed, proof, human-centered strategy, and smart use of AI.

Speakers

️Moderator: Doug Balut — SVP Global Alliances & Partnerships, Meltwater

️Dara Busch — CEO Havas PR North America, Havas

️Charlie Baldwin — SVP, Insights & Analytics, We.Communications

️Brittany Paxman — Managing Partner, Point 600

️Dara Busch — CEO Havas PR North America, Havas

Key Takeaways & Timestamps

• Clients want answers fast and proof—bring actionable ideas that can pivot quickly. → 5:20
• Build AI literacy and enablement (use-case training, AI as teammate) rather than reinventing tech in-house.→ 7:50
• Measure what matters: tie comms to business impact (revenue, acquisition, conversion)—not just reports. → 8:50
• Keep the human in the loop: ask “why,” listen, and use judgment—especially for influencer selection (credibility, affinity). → 10:52

Whether you’re steering a global brand or scaling a fast-growing one, this session offers a blueprint for thriving in an era of constant change.