This week’s Summit Replay is a must-watch for marketers and communicators looking to turn raw social chatter into real business impact. How do you move from endless streams of online conversations to insights that shape campaigns, spark innovation, and strengthen your brand? 

Paige Walker will share how her team gathers and deciphers social data to inform business decisions. From campaign tweaks to product innovation, attendees will come away with a roadmap for making social insights an integral part of their strategy.

Speakers

️Paige Walker (Associate Manager, Consumer Insights, The Hershey Company)

Key Takeaways & Timestamps

• Extract meaningful insights from vast social data. → 8:50 - Going beyond metrics to extract insights
• Techniques for identifying trends and shifting consumer preferences. → 8:50 - How Hershey identified changing sentiment around seasonal treats
• How social sentiment prompted Hershey’s to adapt its holiday campaign. → 19:15 - What is important with for consumers?
• Using social listening to refine marketing campaigns and product launches. → 21:47 - The real-world case study in action with WNBA player, Angel Reese

Whether you’re refining a campaign or developing your next product, this session is a playbook for making social insights an integral part of strategy.