How does a small-town bakery explode into a billion-dollar cultural phenomenon?
Sawyer Hemsley will unpack the branding secrets that propelled Crumbl into a nationwide phenomenon. Learn how social media virality, consumer participation, and bold experimentation have shaped its success—and uncover the lessons other brands can take from their journey.
Speakers
🎙️Sawyer Hemsley (Co-Founder and CBO, Crumbl)
Key Takeaways & Timestamps
- Influencer marketing is a powerful force for fueling organic brand growth. → 16:13
- Leverage customer feedback to evolve brand offerings. → 22:40
- The lessons learned from unsuccessful marketing experiments. → 28:06
- Brand partnerships can drive excitement and exclusivity. → 30:48
Crumbl’s growth shows that the perfect recipe blends innovation, authenticity, and community at every step.
