📺 Watch: Turning Keywords Into Coverage in an AI-Search World

In today's Turning Keywords Into Coverage in an AI-Search World Product Workshop, Crystal Jennings, VP of Public Relations at LT Agency, shared a practical framework for helping communications teams build stronger visibility in AI-powered search. The session explored how defining a clear brand identity, targeting the right topics, and earning authoritative coverage can help organizations become more discoverable across AI search experiences.

Using a real-world case study, Crystal walked through a step-by-step approach to identifying the keywords and conversations that matter most, monitoring AI visibility with Meltwater, and measuring progress over time. The discussion also highlighted how AI search rewards consistent, relevant, and credible content, making strategic earned media more important than ever.

We covered:

• How to define the brand pillars and topics you want your organization to be known for
• How to identify relevant keywords and search opportunities using Meltwater's AI Search Assistant
• How to monitor brand, competitor, and category visibility with custom searches and real-time alerts
• How to track AI visibility over time using dashboards and competitor benchmarking
• How to prioritize earned, owned, and community content to strengthen brand authority
• How to adapt AI visibility strategies based on audience behavior and the AI platforms they use

Watch the Recording: 

Let us know your feedback and what your biggest takeaway from the Workshop was here: 💡 What Was Your Biggest Takeaway from the Workshop?