External Resource: Connecting Your Social Accounts
There are three different types of social accounts you can connect in Meltwater: Monitored, Owned, and Paid.
This article will cover:
Connecting Social Accounts Based on Your Meltwater Subscription
If you have Engage in your Meltwater subscription, you’ll find Monitored, Owned, and Paid Connections.
If you do not have Engage in your Meltwater subscription, you will only see Monitored Connections.
All of these social connections can be found in your Account Settings:
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Click the Account drop-down in the left-hand navigation bar.
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Select Social Connections
Understanding the Difference Between Connected Social Accounts
Below is a breakdown of the differences between each type of social account:
Monitored Connections
Monitored Connections enables you to connect your social media accounts for enhanced social listening capabilities. Connecting Facebook, Instagram, and X (formerly Twitter) lets you track public social media posts across various tools, including Explore, Dashboards, Monitor, and Reports.
Connecting your social media profiles allows you to monitor public posts and gain valuable insights into your social media performance. With these connections, you can set up searches and benchmarks to track and compare your activity. Additionally, you can track competitors and hashtags, expanding your social listening scope.
Learn more about Connecting Your Monitored Accounts and Connecting Your Monitored Pages, Hashtags, and more.
Owned Connections
These connections are used in Engage to publish on, engage with, and measure your owned social accounts. By setting up your Owned Connections, you can streamline your social media management and improve your engagement with your audience.
You can connect the following Owned Social Accounts:
Paid Connections
Paid Connections are also used in Engage. These are connected to engage with and analyze your media ads. You can connect your Facebook and Instagram Paid Accounts.
Connecting Ads Manager
Follow these steps to connect Ads Manager:
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Click the Account drop-down
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Select Social Accounts
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Click Paid Connections at the top of your screen
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Select Add Account
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Select which accounts you would like to authenticate in Engage
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Your Ads Manager account will need to be authenticated every 60 days.
If the associated Facebook Page becomes disconnected from Engage, the Ads Manager connections will also disconnect. When reauthenticating an Ads Manager account, all paid accounts connected by that user will also be reauthenticated. For example, if you connect 3 different Ads Manager accounts and refresh just one of the accounts after 60 days, all 3 will be refreshed.
The Paid tab is visible to all users on an account, and you do not need an Engage user seat to access it. You will also not need to be assigned to a paid account and will be able to see all paid accounts in the account picker when using the Measure Paid Performance template.
Both Administrators and Listeners have the ability to add, remove, and reconnect Ads Accounts.
Learn more about Externally Connecting Your Paid Connections.
Assigning User Permissions to Paid Accounts
Admins now have more control over who can access and manage ad accounts. This ensures that only the right people have access to sensitive ad account data.
To assign permissions to your Paid Accounts, follow these steps:
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Click the Account drop-down in the left-hand navigation bar
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Select Social Connections
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Click the Paid Connections tab at the top of your screen
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Navigate to the account you want to create permissions for and select the kebab menu
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Click Assign Users
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To assign access to a single user
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Navigate to that user
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Click the Measure drop-down on the right-hand side of your screen
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Select between Full access or No access
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To assign permissions to multiple users
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Select the checkboxes to the left of the users’ names
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Select Edit permissions in the top right-hand corner
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Select between Full access or No access
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Click Apply
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Once all permissions have been adjusted, click Assign
Connecting Your Owned and Paid Accounts Through Meta Business Login
Note: You need to have admin access to your Meta Business Account to use Meta Business Login in Owned & Paid Connections.
To connect your Facebook, Instagram, and Ad Accounts that are a part of your Meta Business account, follow these steps:
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Click the Account drop-down in the left-hand navigation
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Select Social Connections
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Ensure you are on the Owned Connections or Paid Connections tab at the top of your screen
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Navigate to Facebook or Instagram
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Click Add Accounts
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The pop-up will appear to connect a Facebook page or Instagram profile using the Meta business login or an Ads manager login
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Click Login on the kind of connection you are looking to make
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Select Continue with Meta Business Login
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For both Facebook & Instagram, you'll be prompted to confirm if your accounts are connected to your Meta Business account
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Select Yes, all set
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Follow the guided steps from Meta to finalize the connection
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Once complete, all accounts included in the Meta Business Manager will show as Connected
Externally Connecting Monitored, Owned & Paid Connections
Sharing an External Link for Authentication
Before the external user connects the social channels in the Monitored, Owned or Paid Connections tab, you first need to share a link with them to allow access to Meltwater. To do so, follow these steps:
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Click the Account drop-down in the right-hand navigation bar
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Select Social Connections
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Select between the Monitored Connections tab, Owned Connections tab, or Paid Connections tab
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Select Copy Link
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Once you’ve selected Copy link, you will have 24 hours to share the link
Connecting Your Monitored, Owned & Paid Connections as an External User
After a Meltwater user sends the shareable link from the Meltwater Monitored, Owned or Paid Connections tab, follow these steps to connect the social accounts:
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Click on the link
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You will be taken to this page, select Connect under the account(s) you want to add
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Repeat Step 2 as needed for the remaining accounts