Connecting and Reconnecting Your Owned Accounts (Social Connections: Owned Tab)

To utilize the Owned Connections feature, you must have Meltwater's social media management tool, Engage, included in your subscription. If Engage is not currently part of your subscription plan, please reach out to your account manager for further information.

There are also requirements for the various social platforms based on their restrictions for third-party providers like Meltwater. Please complete the following before connecting your social accounts to Engage.

For Facebook, your personal Facebook profile should be the administrator of the Facebook Business Account you'll be managing within Meltwater Engage. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.

For Instagram, your Instagram profile must be a verified business account. If you don't have a verified business account, please review Instagram's help center guide on the setup process for a Business Profile. Additionally, your Instagram business account must also be connected to your Facebook page. If your accounts aren't linked please review Facebook's help center guide on the setup process.

For Google Business, your profile will need to be an administrator of the Google Business account you'll be managing within Meltwater Engage.

For LinkedIn, your personal LinkedIn profile must be an administrator of the LinkedIn Business account you'll be managing within Meltwater Engage.

For TikTok, your profile must use a Business Account to connect to Meltwater. Learn more about changing your profile to a Business Account.

For YouTube, your Google profile must be an administrator of the YouTube account you'll be managing within Meltwater Engage.

Connecting Your Owned Accounts

Facebook

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections

Navigate to the Facebook section
Select Add Account
A pop-up will appear that will prompt you to log in to your Facebook account.
Review the Facebook message detailing the information shared with Meltwater Engage
Select OK
Select the Facebook Business page(s) to be added
Click OK

Instagram

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections

Navigate to the Instagram section
Select Add Account
A pop-up will appear that will prompt you to log in to your Facebook account.
Review the Facebook message detailing the information shared with Meltwater Engage
Select OK
Select the Instagram Business profile(s) to be added
Select OK

Google Business

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections

Navigate to the Google Business section
Select Add Account
A pop-up will appear that will prompt you to log in to your Google Account.
Review the Google message detailing the Google Business information shared with Meltwater Engage
Select Allow

LinkedIn

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections
Navigate to the LinkedIn section
Select Add Account
You will then be prompted to select whether you are connecting a Business or Personal profile; choose either
A pop-up will appear that will prompt you to log in to your personal LinkedIn profile.
Review the LinkedIn message detailing the information shared with Meltwater Engage
Select Allow
Select the LinkedIn Business or Personal profiles to be added
Click OK

TikTok

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections
Navigate to the TikTok section
Select Add Account
A pop-up will appear that will prompt you to log in to your TikTok profile
Select the method you prefer to login to your TikTok Business Account.
Authorize Meltwater Social to access your account
Select profile and authorize account.

X (formerly Twitter)

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections
Navigate to the X section
Select Add Account
A pop-up will appear that will prompt you to log in to your X profile
Select Authorize app
Select the X profiles to be added

Youtube

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections
Navigate to the YouTube section
Select Add Account
A pop-up will appear that will prompt you to log in to your Google Account
Review the Google message detailing the YouTube information shared with Meltwater Engage
Select Allow
Select the YouTube channel(s) to be added

Threads

Select the Account drop-down in the left-hand navigation bar
Click Social Connections
Select Owned Connections
Navigate to the Threads section
Select Add Account
You will be re-directed to login to Threads

Review the Instagram message detailing the information shared with Meltwater Engage
Select Continue

Once connected, your account name, profile photo, and the name of the person connecting will be displayed on your Owned Connections page.

Bluesky

Select the Account drop-down in the left-hand navigation bar
Click Social Connections
Select Owned Connections
Navigate to Bluesky
Click Add account
A prompt to sign in to Bluesky will open
Enter your Bluesky Username (without the @ symbol)
Select Generate in-app code. This will open Bluesky in a new tab and create a one-time in-app code to securely connect with Meltwater without granting full access to the account

Note: This is different from your regular account password and is standard Bluesky security protocol for connecting to third-party apps like Meltwater.

Enter the code generated
Click Connect account

Expired Accounts

Due to the various API limitations of each platform, some of your owned social accounts may expire after a certain period of time.

Facebook: Never expires
Instagram: Expires every 60 days
Google Business: Never expires
LinkedIn: Expires after 1 year
TikTok: Expires after 1 year
X: Never expires
YouTube: Never expires
Threads: Never expires
Bluesky: Never expires

Disconnected Accounts

These social platforms also take their own security measures that can trigger your account to be disconnected if they identify and flag certain 'suspicious' behaviors on your account. These can include:

Use of Alias usernames
Use of the same account credentials from multiple IP addresses. This frequently happens within teams that are sharing login details or multiple devices
Publishing content that gets flagged for copyright violations or other inappropriate content.

There may also be changes to your account settings that trigger a disconnection. These can include:

Changing the password or username of a user with 'Administrator' access to your profile
Removing a user with 'Administrator' access to your profile
Revoking Meltwater's access to your social account

Knowing there are several ways your accounts can be disconnected, most of which are out of Meltwater’s control, we recommend always checking your owned social accounts in your account settings and verifying that the account(s) are still connected to Meltwater.

You will also be notified of a disconnection via email or in-app. An email will be sent to all users directly to their inbox, reminding them to reconnect their owned social account(s). An opt-out for these types of emails will be available for all users as well.

Reconnecting Your Owned Accounts

The following steps to reconnect your social profiles will be similar to the initial setup process and will require you to have administrator access to your social profiles on their native platform.

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections
Identify the owned account(s) that are disconnected
Select Reconnect
Follow the prompts
Select Connect Account

Once your profile has been reconnected, it will display as Connected.

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Before Connecting Your Owned Social Accounts