📺 NYC Summit 2026: Gwyneth Paltrow Keynote — Founder & CEO, Goop

Following our Welcome & Meltwater Keynote, Gwyneth Paltrow, founder of Goop, sat down to talk brand building, authenticity at scale, and navigating disruption — and she did not hold back.

👉 Watch the full keynote

Here are a few highlights:

Her North Star metric: Repeat rate. "If somebody comes back and comes back and comes back, it means you really delivered, it means you've made an emotional connection, and you're building a real business."

Data vs. intuition: "Data is great for knowing a product is working and you need to reorder inventory. But it doesn't solve the question of why it worked in the first place." She makes a compelling case for leading with intuition and using data to validate — not the other way around.

AI: "Especially as women, we are being left behind. We do need to educate ourselves." She's optimistic though — her team is already using AI-powered asset creation and she personally uses it as a "chief of staff" connected to her Slack and email.

Brand Authenticity: "Know your unique value. Why do the people that love you, love you? And how can you be as authentic to that as possible?" Her take on how to cut through the noise is simple, but powerful.

Channel Strategy: She describes managing Goop's ecosystem like "conducting a symphony" — lean into what's playing loudest, even when it surprises you (Amazon, anyone?).