You asked for it — The GEO Playbook is now an mAcademy course 🎓

One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearning course, now available on mAcademy. Complete it and earn a LinkedIn certification you can share with your network.

If you weren't at the Summit, this is your chance to get everything that was in the room.

What is GEO and why does it matter?

AI tools like ChatGPT, Gemini, and Perplexity are changing how people discover and choose brands. If your brand isn't showing up in AI answers — or a competitor is getting recommended instead of you — this course gives you a framework to fix that.
 

What you'll learn — in under 30 minutes

• The GEO landscape — how search has evolved from SEO to AEO to GEO, and why it matters now
• How AI forms recommendations — what signals AI models use to discover, interpret, and recommend brands
• The three visibility levers — Frequency, Clarity, and Authority, and how to influence each one
• How to diagnose visibility gaps — identify why your brand isn't showing up and where to focus first
• Playbooks you can use — short, medium, and long-term GEO actions you can start implementing right away

Do you need GenAI Lens to take this course?

No. The GEO Playbook is built around a strategic framework any PR, communications, or marketing team can apply right away — regardless of what tools you're using.

If you do use GenAI Lens, the two courses work together:

• Monitoring AI Visibility with GenAI Lens — track and measure how your brand appears in AI answers
• The GEO Playbook — diagnose visibility gaps and build a strategy to close them

And then use The GEO Quick-Action Guide to diagnose your AI visibility and take action.

GenAI Lens tells you where you stand. The GEO Playbook tells you what to do next.
 

👉 Enroll in The GEO Playbook

 

📚 Additional GenAI Lens resources:

• Monitoring AI Visibility with GenAI Lens
• GenAI Lens Help Center
• GenAI Lens Monitoring Setup Playbook
• GenAI Lens Workshop — Tues June 23 at 10am EST / 3pm BST