data integrity and storytelling

​@LizMcG Such an important question, and one that came up across several Summit sessions. Strong storytelling only works when people trust the data behind it.

A big theme this year has been balancing speed and AI-driven insights with validation, context, and human oversight. The most effective teams aren’t just telling compelling stories, they’re also being transparent about methodology, sources, limitations, and what the data actually means.

Curious, do you think the bigger challenge today is data quality itself, or helping stakeholders trust and interpret the data correctly?