Meltwater Summit 2026

As an Insights professional, this has been invaluable for both my role and better collaboration with my Marcoms partners.

Today’s favorite quote: “Agility is earned with preparedness." - Bettina Garibaldi, FIFA  

I’m so excited to be at the Meltwater Summit! I’ve learned so much about how to make my company’s data work for us and how to use Meltwater tools to pivot our strategies.

A key Summit learning I’ll be using in my work is striking the right balance between earned and owned media to establish credibility and authority with LLMs.

Already have plans to act on the 90 day playbook to increase our GEO. Great practical takeaways to act on. Do we get the decks from sessions after the summit? I couldn’t take notes fast enough! Thanks. 

Such a great experience at this years Summit. One key thing that stood out was that AI isn’t a tool anymore but it’s a teammate! So true and I believe applies to any sector or line of work these days. Also huge thank you to ​@kelly.bebenek & ​@Zach_Lepard for doing such a great job with the community and the community aspect of Summit!

How can I maximize the image of a public school district?

Great Day 1 sessions highlighting how discovery is evolving — the search bar is being replaced by prompts, changing how users find and engage with content. Also loved the emphasis on geo-targeting and delivering more relevant, localized experiences in real time. - Olivia Allio

Day 1 reinforced how critical social listening is in shaping effective content. The strongest takeaway: the best-performing content isn’t created in a vacuum — it’s built directly from audience insights and real-time signals. Excited to apply this more intentionally across client work. - Maddie Lough

Linked In the Second most popular resource for Llms

Loved learning about the ability to converge authenticity and data! 

What PR metrics do you believe have the most impact and best represent the results to stakeholders? 

Be transparent about when you are using AI, but consider the “why” behind why you are disclosing this to customers. What do you want them to benefit from that usage?

How does everyone stay authentic and not redundant while trying to get mentioned or post consistently for AI visibility? We focus on Google posts a lot but it doesn't seem genuine when posting too often. 

I've learned about the value of LinkedIn newsletters and building content around GEO, AEO and SEO

Lots of great ideas about LLM but curious if anyone else has tips on how to stay consistent for visibility but remain authentic? 

“If you want to be cited, be citable.” So simple. Great insight! 

How can I balance between creating content that gets great engagement vs is creating significant value for our audiences but isn’t  as well engaged? 

Biggest learnings so far have been on how to optimise brand visibility on LLMs, with specific directions on how to diagnose the problem and creating a playbook that works

How have people curated share of voice analyses quickly? 

LLM Visibility

When an issue arises, how do you craft your crisis media statement?

If the model doesn’t know you, the human won’t find you. 

I loved hearing about the science between trust, authenticity and brand reputation. While somewhat counterintuitive, it makes complete sense that a lower level of attention is actually an indication of trust. 

What is the best way to utilize LLM and make sure your brand is being prioritized?