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SamBrummertExplorer
Explorer
May 6, 2026

Summit takeaway

  • May 6, 2026
  • 1 Reply
  • 9 views

Summit 2026 has been an incredible experience. My favorite takeaway has been from Battina and her advice to make a moment work for your business and your audience. Her insights were fantastic!

    1 reply

    kelly.bebenek
    mEmployee
    kelly.bebenekmEmployee
    mEmployee
    May 11, 2026

    ​@SamBrummert Such a strong takeaway from Battina’s session 👏 The idea of creating moments that are meaningful for both the business and the audience came up in so many conversations throughout Summit.

    The brands that stand out are the ones that can connect cultural moments back to something authentic and valuable for their audience, instead of just reacting for visibility.

    Curious, did her session spark any ideas for campaigns or moments your team could lean into differently moving forward?

    Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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