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abufaliniExplorer
Explorer
May 6, 2026

sr social media manager

  • May 6, 2026
  • 1 Reply
  • 8 views

Just listened in to the “How YouTube creators turn attention into action”, and found it really insightful. It’s crazy how so many users on shorts are not on Reels or TikTok.

      1 reply

      kelly.bebenek
      mEmployee
      kelly.bebenekmEmployee
      mEmployee
      May 11, 2026

      That insight caught a lot of people off guard. It’s a good reminder that audiences aren’t as interchangeable across platforms as we sometimes assume.

      The conversation around YouTube at Summit has been really interesting because it’s shifting from “should we be there?” to “what opportunities are we missing if we’re not?”

      Curious, did that session change how you think about Shorts or creator partnerships for your brand/team?

      Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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