Brand Trust

So true! A great takeaway 👏

​@Maria McIntire That stat sparked a lot of hallway conversations at Summit too. It really highlights how much expectations around brand purpose and authenticity are shifting, especially with younger audiences.

Now that you’re back at work, curious: what’s one idea, stat, or session takeaway from Summit that’s still sticking with you? And do you think it will actually change anything about how your team approaches communications, marketing, or strategy this year?