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TonifitzExplorer
Explorer
May 6, 2026

One thing I learned at Summit

  • May 6, 2026
  • 1 Reply
  • 9 views

During the session with Deloitte Digital, I was struck by a statistic that only .01% of what a brand posts is what google shares — underscoring the importance of consumer takes and feedback. 

      1 reply

      kelly.bebenek
      mEmployee
      kelly.bebenekmEmployee
      mEmployee
      May 11, 2026

      ​@Tonifitz That stat definitely got people thinking 👀 It’s a huge shift from brands controlling the narrative to audiences, creators, reviews, and third-party conversations shaping what gets surfaced and trusted online.

      A major theme across the GEO sessions was that visibility today is increasingly earned through credibility, engagement, and authentic conversation, not just publishing more branded content.

      Curious, did that insight change how you think about customer advocacy, reviews, or thought leadership for your brand?

      Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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