Meltwater Summit 2026

I’m excited to bring new ideas back to my team for strengthening our SEO/GEO strategy.

The creator economy is such a powerful space. Having real humans talk about your brand in a sustained way is a great way to build brand awareness and trust. I loved what Lonely Planet has done with their ambassador program! 

Day 1 of  the 2026 Meltwater Summit has been a blast! My favorite part thus far has been the conversation regarding integrity with Gwyneth Paltrow. Building a brand and establishing credibility requires being true to yourself and your own personal brand.

Great conversation from Gwyneth Ptroe in hiw to be authentic. 

So excited to be able to generate real time and anticipatory trend results. Specifically looking forward to suggestions on how to build content around the results. What areas or content do you feel you need the most help with?

Loved hearing GP speak about her journey to starting GOOP. Specially, I loved her focus on authenticity and how it drives a lot of her values at GOOP. I definitely learned a thing or two

The conversation around AI has already become much more nuanced than it was even a year or two ago. We already have an understanding of the uses of AI and how it can make our jobs easier, but we are also now paying much more attention to how consumers react to the use of AI by companies they engage with. In the Trust, Truth, and Technology session they discussed studies that explore how our brains react to AI content and found that while AI captures attention, it does not create the lasting memories needed to gain a returning consumer. I am excited to see how I can apply this knowledge in my own company and industry. 

One simple but powerful lesson I took away from the Meltwater Summit:Put yourself in your customer’s shoes and ask AI.Search for your brand, your services, or the questions your audience is asking. See what shows up—and just as importantly, what doesn’t.It’s a quick, eye-opening way to evaluate your visibility and identify gaps in how your brand is showing up in AI-driven search.Those gaps? That’s your opportunity.

How to make your CSR a win win1. Executive buy in2. Engage the workforce3. Leverage big company and cultural moments4. Create external buzz5. Forge external partnerships

One of my biggest takeaways from the Meltwater Summit was the idea that LLMs should be treated like a target audience, not just a tool. It’s a shift that challenges us to think more intentionally about how our content is structured, surfaced and understood! Not just by people, but by AI systems shaping discovery. The brands that adapt fastest here will have a real advantage in visibility and influence.

The Summit Bingo card asks us to post a Summit takeaway. Here are a few.Monday’s workshops fixed outdated Boolean searches and showed me what AI can do to fix my old searches and build new ones. Amazing. Tuesday morning’s Meltwater Keynote showed me a bit of what GenAI and the Monitor Trend Centre can do: measure visibility across LLMs and suggest recommended actions, and insights into what I didn’t know what I was looking for. And, OMG, Mira can produce decks and shareable dashboards SO quickly. Mind. Blown. Gwenyth said ALL her mistakes came from not saying what needed to be said at the time. She was talking about performance management, but the advice is pretty solid generally. Her parting advice was to know the values of your brand, and yourself. Ask yourself - what do people who love me love me for? What are your takeaways?

As a first-time attendee, I’m having a great experience interacting with the product support team and the different vendors. Looking for ways to optimize my experience and demonstrate value added to my senior management. 

So excited to be here & network with all of you! 

Will there be an app during Meltwater Summit again this year?

Workshop TopicThis workshop focuses on how organizations can use audience‑analysis frameworks—grounded in motivations, behaviors, and generational patterns—to better interpret media and conversation data. Drawing from research on how different audience segments learn, engage, and form affinities, we’ll explore how these signals surface in media environments and how monitoring platforms can turn them into meaningful organizational insight.Why This Topic MattersToday’s audiences expect tailored communication, credible narratives, and content that meets them where they are. Audience‑analysis research shows that motivations and behaviors shift across age groups and career stages, influencing what people respond to, how they consume information, and what drives their decisions. These same dynamics appear in social, news, and online conversations—making media‑monitoring data a powerful lens into emerging needs and sentiment.Att

The Topic: How does a MarCom team of just two full-time employees manage the reputation of a national "living laboratory" spanning 29 states? At The Ray, we’ve approached our communications like a startup: building the plane while flying it. This session details how we "manufactured" a professional comms structure from the ground up by using Meltwater as a strategic force multiplier. I’ll share our framework for establishing a foundational engine that automates daily content sourcing and brand analytics, allowing a lean nonprofit to support a massive ecosystem of industry stakeholders and state DOT partners simultaneously.Why this topic matters and what attendees will walk away with: Whether you are a nonprofit or a corporate startup, the challenge is the same: you have to look and act like a global giant before you have the headcount to match. This workshop offers a "behind-the-scenes" look at high-efficiency comms engineering, proving that

Workshop topicThis workshop is a practical, results-driven walkthrough of how I used Meltwater as an all-in-one system for: Brand monitoring best practices (mentions, trends, and conversation shifts) Behavioral analytics (dashboards that show what’s working and why) Social scheduling at scale (consistency without burnout) Translating Meltwater insights into content decisions that drive measurable growth This session is designed for social teams who already have Meltwater access but want to move beyond basic usage into repeatable, strategic workflows. This workshop aligns with Meltwater Summit themes around brand monitoring best practices, behavioral analytics, and trends in social insights.Why this topic matters + attendee takeawaysMany organizations invest in tools like Meltwater but don’t

Most insights professionals use Meltwater to track what people say about their brands. But the real innovation gold lies in understanding what consumers struggle with - the gaps, conflicts, workarounds, and friction points they experience daily.This workshop shows you how to shift from reactive brand monitoring to proactive innovation discovery. Instead of waiting for consumers to mention your brand, you'll learn to identify the friction points they experience that your brand can resolve.What You'll Walk Away With:A proven framework for identifying consumer friction points that become innovation springboards The exact Mira AI prompts I use to analyze broad social conversations for market gaps Live demonstration of finding real innovation opportunities in real-time Methodology to transform social listening from reporting tool to strategic wayfinderThe transformation: Walk in as someone