Summit Key Takeaways

The conversation around AI has already become much more nuanced than it was even a year or two ago. We already have an understanding of the uses of AI and how it can make our jobs easier, but we are also now paying much more attention to how consumers react to the use of AI by companies they engage with. In the Trust, Truth, and Technology session they discussed studies that explore how our brains react to AI content and found that while AI captures attention, it does not create the lasting memories needed to gain a returning consumer. I am excited to see how I can apply this knowledge in my own company and industry.