What AI Says About Your Brand (And What It Doesn’t)

One simple but powerful lesson I took away from the Meltwater Summit:

Put yourself in your customer’s shoes and ask AI.

Search for your brand, your services, or the questions your audience is asking. See what shows up—and just as importantly, what doesn’t.

It’s a quick, eye-opening way to evaluate your visibility and identify gaps in how your brand is showing up in AI-driven search.

Those gaps? That’s your opportunity.