FIFA World Cup!

​@hwu  That FIFA session had so many interesting insights 👏 It really reinforced how much audiences connect emotionally with people first, especially during major cultural and sporting moments.

The stat about superstar players driving the majority of top-performing content is such a strong reminder that storytelling, personality, and human connection often outperform even the biggest brand campaigns on their own.

Curious, did that session change how you think about talent partnerships or athlete/creator-led content for major campaigns?