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Explorer
HlpennaExplorer
Explorer
May 6, 2026

summit 2026

  • May 6, 2026
  • 1 Reply
  • 8 views

Learned so much about reaching your audience by tapping into culture moments.

      1 reply

      kelly.bebenek
      mEmployee
      kelly.bebenekmEmployee
      mEmployee
      May 11, 2026

      ​@Hlpenna The brands seeing the strongest engagement are the ones that understand how to connect their message to moments their audience already cares about in a way that feels authentic and timely.

      A lot of the sessions reinforced that cultural relevance isn’t about chasing every trend, it’s about knowing which moments make sense for your brand and your audience.

      Curious, was there a specific example or campaign shared at Summit that really stood out to you?

      Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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