Authenticity is Key 🔑

​@Avery Feinauer Such a big theme across Summit this year 👏 Whether the conversation was about AI, social media, creators, GEO, or brand trust, authenticity kept coming up again and again.

Audiences are getting better at spotting what feels genuine versus what feels overly polished or transactional, and the brands building real trust are the ones showing up consistently, transparently, and with a clear point of view.

Curious, was there a specific session or speaker that reinforced this idea for you?