Summit Learnings!

​@acochran Such a strong line from the FIFA session 👏 “Agility is earned through preparation” really captures the reality behind successful real-time marketing, crisis response, and major event campaigns.

The brands and teams that can move quickly during big moments are usually the ones that have already invested in planning, workflows, monitoring, approvals, and clear communication ahead of time.

Curious, did that session spark any ideas around how your team could prepare differently for major moments or campaigns moving forward?