This question captures so many of the conversations happening at Summit right now 👏 @JakeSchrull
Data is incredibly powerful, but some of the best insights come from combining the data with curiosity, context, creativity, and human interpretation. Often the breakthrough comes from asking different questions, connecting unrelated signals, or understanding the “why” behind the numbers.
A big theme this year has been that AI and analytics can surface patterns faster, but humans still play a critical role in framing the story, challenging assumptions, and identifying what matters most.
Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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