It’s been a big week for Engage! These new features for Publish are designed to help you create better, more engaging posts, and do it more efficiently and intuitively than ever before - and new dashboard insights for Measure make your  ✨Read on to learn more about:Publishing ‘All-On-One’ Tab Workflow What is it? Learn more in the Help Center Integrated Video Editor What is it? How Does It Work? Learn more in the Help Center 14 New Insights Added Across Facebook, Instagram, and LinkedIn Overview Dashboards What is it? Learn more in the Help Center   Publishing ‘All-On-One’ Tab Workflow What is it?Introducing an improved all-in-one tab workflow for creating and editing posts by channel. The new publishing tabs workflow simplifies switching between channels, enabling users to easily make channel-specific edits and customizations. The new publishing tabs workflow can be found in the message composer screen in Publish. When creating a post, each time you select a social account, the channel-specific tab for that social channel will then appear in the composer. For example, as you select Facebook, Instagram, and LinkedIn accounts, tabs for those channels will appear in addition to the General (or ‘global’) tab.   To edit and customize your post by channel, simply click on the tab for that specific social channel. The customization options are the same as those available via the edit button in the post preview section. Clicking the specific channel tab also displays only that channel in the right-hand preview pane.Channel-specific customizations include images, videos, gifs, and emojis ( where applicable) aswell as:Facebook: audience restrictions Instagram: post type, people and product tags, collaborators, first comment LinkedIn: audience restrictions TikTok: advanced settings X: n/a YouTube: title, private, advanced settings Posts with any edits or customizations made via the individual tabs that differ from the General tab will include a customized badge on their previews.  If there are any errors for the post specific to a channel, that channel tab will be highlighted in red.  As always, any text or attachments added or edited in the General tab will auto-populate into the other channel-specific tabs.  Learn more in the Help CenterHow to Create a New Social Post in Publish  Integrated Video Editor What is it?The video editor in Publish functions similarly to the image editor also available to users in Engage. To launch the video editor, upload your video to the General tab. Once loaded, hover over the thumbnail and click Edit.   👉 Note: the video editor is currently only available on the General tab. How Does It Work?Some of the features and functionalities of the video editor include:Trimming and Cropping: You can now trim the length of videos and crop the video frame to desired dimensions: Filters and Adjustments: The editor includes a variety of filters and adjustment tools for brightness, contrast, saturation, and more: Text and Stickers: Users can add text overlays and stickers to their videos:    Overlays and Frames: The tool allows for adding overlays and frames to enhance video aesthetics: Transitions and Effects: It supports adding transitions between video clips and applying various video effects: Audio Editing: Users can add, remove, or adjust the audio tracks within their videos:  Once you are satisfied with the edits you’ve made to your video, click Export video to automatically insert it back into the Publisher:Learn more in the Help CenterHow to Create a New Social Post in Publish  14 New Insights Added Across Facebook, Instagram, and LinkedIn Overview Dashboards What is it?The following 14 new Insights have been added to Measure’s overview dashboards tracking owned social media performance across Facebook, Instagram, and LinkedIn. Facebook:Post Reactions Breakdown Page Video Play Types Page Video Views Post Video View Breakdown Post Video View Watch Time vs Total Time Instagram:Reel Performance Reel Watch Time Page Reach Summary Page Impressions Summary LinkedIn:Page Reach Summary Page Impressions Summary Page Clicks Summary Post Video Views Summary Learn more in the Help CenterGetting Started with Measure > Dashboard Metrics

Two updates for Klear this week to help remove the barriers to growing your influencer network! Product Gifting for Any Influencer Track Instagram Stories from Unauthenticated Influencers   Product Gifting for Any Influencer Now you can send a gift to any influencer in your campaigns without needing to send a campaign invite or requiring them to create a Klear account!This is especially helpful for campaigns focused on product gifting, where you don’t need to send influencers other campaign assets through Klear (such as agreements, tracking links, etc.). Without the blockers with accounts setup, you can engage more influencers and speed up your process with less back and forth.  Learn more in the Help Center:Sending Gifts to Influencers in Your Campaign Without a Klear Account Note: This option is only available for customers with a Shopify integration.  Track Instagram Stories from Unauthenticated Influencers  Klearwater customers with both Klear and Engage can now leverage owned connections in Engage to track and report on Instagram Stories from unauthenticated influencers in their Klear campaigns 🤩Enforcing influencer authentication and tracking Instagram Stories are two of the biggest challenges influencer marketers face today. This new workflow: Saves time and resources spent live monitoring Instagram accounts and chasing down files from influencers.  Removes barriers to work with more influencers Helps capture metrics for Instagram Stories like post count, reach, and EMV, enabling more comprehensive campaign reportingThis release is available now for Klearwater customers (with both Klear + Engage), and builds on the exciting integrations bringing Klear and Engage closer together 💕  Learn more in the Help CenterTrack Instagram Stories from Unauthenticated Influencers Using Engage

We have a big update and a small one for Engage: Publish this week! Read on to learn more:Social Account Groups in Publish and Conversations How does it work?  Download Engage: Publish Calendar as a PDF  Social Account Groups in Publish and ConversationsManaging your social media channels can get messy when dealing with multiple teams across different brands, products, and regions. Without structure, responsibilities can become blurred in a sea of clicks, blocking users from quickly finding the right channels and causing important tasks and comms to fall through the cracks.Account Groups enable you to bundle and assign any number of people and permissions across select social media channels - organizing and focusing users on only the channels that matter to them. This will help your team stay organized, move faster when publishing posts or running reports, and avoid mishaps like missing a follow-up or posting to the wrong channel. How does it work? Account Groups are created and managed via Account > Social Connections on the Owned Connections tab. For a full walkthrough on how to set up, edit, or remove a group, learn more in the Help Center: Grouping Your Owned Social Accounts in Meltwater (Social Connections: Owned Tab) Once your groups are set up, you can use those groups to save time in Engage: Publish or Conversations. See the Help Center article for a full walkthrough on how to use groups in Publish and Conversations. Creating a post in Publish Focus your view in Conversations  Download Engage: Publish Calendar as a PDFAdditional functionality has been added to the Calendar in Engage: Publish. Now the Download button in the calendar allows you to download your calendar content (posts) in either CSV or PDF format.  

Despite their focus on similar goals, few companies coordinate and connect their influencer marketing and owned social efforts.Now, with two new Engage + Klear integrations, marketers can better align their marketing efforts across owned and influencer, from a single source. Both of these releases are immediately available for Klearwater (Klear + Engage) customers! 🎉 Influencer Generated Content (IGC) in DiscoverUnlock the full potential of Influencer Generated Content (IGC) to enhance audience engagement and ensure strategy coherence. Now, Klear campaigns are seamlessly integrated into Discover Content in the Engage Asset Library, empowering you to effortlessly repurpose proven influencer content into your owned campaigns. Influencer Campaign Dashboard in MeasureExplore key metrics like average engagement rate, total reach, and top influencers with the Influencer Campaign Dashboard in Measure.Compare these insights against your owned content performance in the same report, to craft a cohesive and effective marketing strategy that resonates with your audience. Learn more in the Help CenterAsset Library: Discover Content - How to use Discover to find and use User Generated Content (UGC) Getting Started with Measure    

We have a bundle of Engage updates and enhancements to share with you this week:Image Generator Updated to DALL-E 3 Learn more in the Help Center Measure Improvements Bundle All new hover hints Top Posts Increased New Plays metric for Instagram Learn more in the Help Center   Image Generator Updated to DALL-E 3Last summer, our team added the Image Generator to Engage: Publish, Asset Library, & Conversations. The latest enhancement to this feature comes in the form of upgrading the Image Generator to DALL-E 3, allowing significantly better image creation.DALL-E 3 boasts a profound comprehension of subtleties and intricacies surpassing its predecessor, enabling users to effortlessly transform concepts into remarkably precise visuals. Its repertoire of generated images spans a wider spectrum of aesthetics, ensuring versatility and depth.From high-contrast, vivid visuals to nuanced and stylized compositions, DALL-E 3 empowers users with an expansive array of options. While DALL-E 2 was inclined towards specific aesthetics, DALL-E 3 showcases heightened adaptability, presenting users with a richer palette of visual styles. Check out the examples here to see the marked improvements! DALL-E 2: DALL-E 3: Learn more in the Help CenterEngage: How to Use DALL-E, a ChatGPT-Powered AI Image Generator  Measure Improvements BundleAll new hover hintsHover hints for all dashboard metrics in Measure have been updated. These feature improved wording, as well as the addition of post type(s) and timezone represented.   Top Posts IncreasedThe Top Posts widget has been expanded from 150 to 1000 🙌  New Plays metric for InstagramThe new Plays metric for Instagram includes replays, to match Instagram’s native metric.  Learn more in the Help CenterGetting Started with Measure > Dashboard Metrics

Up-level your community management with new Rules-Based Automations for Fan Messages in Conversations!Say goodbye to manual moderation tasks and automatically tag, modify sentiment, or hide fan messages using a customized keyword rules engine 🙌 To get started, click the Content dropdown in the left hand navigation bar and select Automation  For a full walkthrough of the feature, check out our article in the Help Center: User Guide: Rules-based Automation for Owned Social Accounts.   A few callouts:Rules apply only to Conversations Rule actions are for owned social only. Earned is not included. Rules created will be applied on a go-forward basis. We are not able to apply automations retroactively. Some actions aren’t compatible with all social channels. See Limitations in the Help Center article.

Last week was a busy one for Engage updates - we’re happy to announce new features to help broaden your reach and simplify media posts.Publish: Reach a Wider Audience with Instagram Collab Posts 👯 See it in action Media Attachment Validation Improvements + 4 New Error Messages How does it work? New error messages Learn more in the Help Center   Publish: Reach a Wider Audience with Instagram Collab Posts 👯Instagram Collab posts allow two or more creators to come together to craft a Feed Post or Reel, and seamlessly share it on each collaborator’s profile simultaneously. This has been a top request among Engage users, and we’re excited to support this Instagram feature directly in Engage: Publish ✨ Reach a wider audience: Leveraging an Instagram Collab post with another brand or creator allows you to tap into each other’s audience, broadening your reach collectively. It’s a win-win scenario, unlocking new avenues for all involved parties to connect with fresh, untapped audiences. Increase engagement: Collaborative posts often witness heightened engagement rates, fueled by the excitement of fans of all sides. Not to mention, the post is shared across both feeds and audiences, amplifying your message and increasing raw potential for engagement 💫 See it in action   Media Attachment Validation Improvements + 4 New Error Messages While Engage boasts a 99% successful publish rate, there is always room to improve the publishing experience for the 1% that fail. One of the top reasons why posts fail is due to media validation issues, or when a user has included an attached image, video, or gif that does not fit the current requirements for the channel (ex: the file is too large, aspect ratio is incorrect, etc.). This can result in the social channel rejecting the message and preventing it from posting, or Engage preventing the media from being attached altogether.We’ve expanded the parameters that media is checked against when uploaded (via Publish and Conversations), and removed some requirements that no longer apply. This brings Engage requirements into better alignment with individual social channels, and should only be felt by you in terms of your failure rates decreasing. The workflow for uploading attached media remains unchanged. We’ve also updated the mapping for error codes from social channels to ensure more helpful error messages, as well as introducing four new messages. How does it work?Media validation applies to:Media (images, video, gifs) added to posts in Publish Custom thumbnails uploaded to Facebook and Instagram videos Media added to Conversations responses Media is reviewed against:Aspect ratio Dimension Resolution File size Video Length * File types Max frames * Bitrate * Video codec * Audio codec * Audio bitrate *  Audio channels ** Video parameter onlyFor full information on capabilities for social posts in Engage, check out our Help Center article: Publish: What Options are Channel-specific for Meltwater Engage? New error messagesThe four new error messages introduced with this update are as follows:Native Channel Issue: The native channel has returned an unknown error. This is usually a temporary issue that self-corrects quickly. Check the native channel status, and if it is not down, please retry. If the issue persists, reconnection may be required. Multiple Companies Open: This post failed because there are multiple browser tabs open, which are logged into different company accounts. Please close any unneeded tabs and retry the post. Media Upload Issue: This post failed because the media did not finish uploading. Please re-upload the media and try the post again. Invalid Mention: The native channel’s API has rejected this post because it contained an invalid mention. Please adjust your mention and try again. Learn more in the Help CenterPublish: What Options are Channel-specific for Meltwater Engage? Troubleshoot Publishing Error Messages

Exciting news from the digital frontiers: Meta is making changes to their Facebook metrics in its native reporting and API! March 2024 marks the debut of some key changes in the way we analyze our social media success. If you're keen to dive deeper, grab a cup of your favorite beverage and explore their original announcement. Now, let's chat about what this means for Engage. The deprecation only impacts three metrics in Engage:‘Page fans by gender and age’ has become ‘Impressions by age and gender’ ‘Page fans by gender and age’ provided the demographics of people following your page. It is being replaced by the new ‘Impressions by age and gender’ metric. ‘Impressions by age and gender’ will now provide the demographics of people viewing your posts. You can expect ‘Impressions by age and gender’ to be a smaller number compared to ‘Page fans by gender and age.’ Though smaller, we believe this metric will be more insightful and dynamic as it looks at the people consuming your content. By comparison, the demographic of Page followers are not likely to change significantly over time. The updated metric will impact the Facebook Overview templates (both legacy and in Measure). ‘Page-engaged users’ has become ‘Post-engaged users’ ‘Page-engaged users’ provided engagement activity at the Page level for a given time frame.  The new ‘Post-engaged users’ provides engagement activity at the post level for all posts published within a given time frame. What’s the key difference? There’s nuance here. ‘Page-engaged users’ did not consider the publish date of posts. So, for example, let’s say your time frame is the past 7 days. If a post published 12 months ago received engagement in the past 7 days, the ‘Page-engaged users’ metric would capture it. Differently, ‘Post-engaged users’ only captures activity from posts published within the past 7 days.  The updated metric will impact the Facebook Overview templates (both legacy and in Measure). Engagement rate has been recalculated Facebook recently recalculated the engagement rate in its native reporting. Previously, it was calculated by dividing total engagement by post-engaged users. Now, It calculates it by dividing total engagements by reach. We have recalculated our engagement rate to match Facebook’s new formula (total engagements divided by reach). The change will drive greater consistency between the reporting you do across native and in Engage. The updated calculation will impact the Cross-Channel Overview and Facebook Overview templates (both legacy and in Measure). The changes went into effect on March 21, 2024, and only impact data from March 21, 2024 onward. Historical Data Updates But wait, there's more!We will now store historical data across Conversations, Publish, and Measure for as long as you are a customer. Previously, on average, we stored and surfaced data for no longer than 15 months. *This will continue to be 15 months for X/Twitter replies and mentions. Going beyond 15 months of data will help you in a number of ways. You’ll be able to run reports looking at your performance over multiple years, revisit an old thread with a loyal fan, or view analytics of your best-performing posts from years past. 

Shorten the funnel on Instagram with product tagging! What is it?Introducing Instagram Product Tagging in Engage: Tag products directly from your Instagram product shop via Publish! 🙌 What’s the value?A top request among Engage customers! 🎖️ Shortened buyer journey: Reduce the risk of losing a potential customer via the funnel, but quickly moving them to purchase in a few steps, improving your conversion rate  Drive awareness: Instagram product tagging can help promote your business or products, increase brand awareness, and visibility; plus, reach more potential customers and influencers   Learn more in the Help Center:Publish: Instagram Photo Tagging

As part of our ongoing efforts to streamline and enhance your analytics experience, we have an important update to share regarding the evolution of our reporting tools. Centralizing Owned Social Media Reporting in MeasureLast October, we released Measure: powerful new dashboards for measuring owned social media performance. Since then, we've received positive feedback on its expanded metrics, drag-and-drop functionality, and resizable components. We’re excited to share that we’re building on this success with the next significant step in our platform's evolution. All owned social media reporting, dashboards, and templates are now accessed through Measure. This includes legacy dashboards, which were previously accessible through Analyze or Social Analytics. This transition makes Measure your singular, comprehensive hub for all owned social media performance reporting.  Seamless Transition and AccessTo allow you to  continue your work without interruption, you will experience:No Loss of Historical Data: All historical templates and reports have been meticulously migrated to Measure. You'll find them under "Legacy Social Templates," ensuring you retain access to your valuable insights. A Unified Analytics Experience: This consolidation into Measure will simplify your workflow and provide a unified, intuitive interface for all your reporting needs. Why This Change?Our goal is to enhance your reporting capabilities and efficiency. By centralizing your social media analytics in Measure, we're streamlining your processes and offering a more powerful platform to analyze your social media performance comprehensively. Get Started with Measure To help you get started, check out our Get Started With Measure guide. It's designed to fast-track your familiarity with the new features and help you start getting value.  We encourage you to explore the updated Measure platform to familiarize yourself with its comprehensive capabilities.  If you need assistance or have questions about navigating this transition, your account manager is ready to help.

These two new updates to Engage: Publish will elevate your Instagram experience Custom Thumbnail Support for Instagram Reels PublishingUpload a custom thumbnail for your IG Reel via Engage! What is it?Draft, Schedule, and Publish Instagram Reels via Engage 🙌 This update adds support for Custom Thumbnail uploads to Instagram Reels in Engage. What’s the value?Instagram Reels are becoming increasingly popular for brands.91% of active Instagram users watch IG videos every week. The most popular Instagram Reel has 289+ million views. Instagram Reels get more engagement than traditional IG videos. Screenshots:   Learn more in the Help Center:Engage: Publish: How to Create a New Social Post in Publish: Reels  People Tagging in Images for Instagram PostsExpand your reach and audience on Instagram with tagging!What is it?Tag people in Instagram image posts! Tag brands, celebrities, and influencers, or give UGC credit through photo tags directly from Engage. What’s the value?Tagging people in posts expands reach and Instagram audiences: Reach a wider audience by tapping in to the followers of the tagged profiles. This adds value when collaborating with influencers or other brands that are followed by a target audience. Showcases collaborations, partnerships, and creators while saving room in captions for additional content: Visually showcase collaborations and partnerships, as well as crediting creators. By tagging profiles within the post, Engage users can save caption space. Increases discoverability through tagged content: Unlike mentioning an account in a caption, tagged posts become part of the tagged content section on a profile, making it easier for Instagram users to discover related content. Screenshots:    Learn more in the Help Center:Engage: Publish: Instagram Photo Tagging

Use your saved Explore searches to discover, save, and post UGC content via Engage What is it?Discover Content in the Asset Library of Engage allows users to search for and find user-generated content (UGC) via saved Explore searches that can then be used within Publish for content ideation and creation.This update adds UGC support for Instagram to already supported X (formerly Twitter), Facebook, and Pinterest What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know consumers today respond best to authentic content. That is, content that comes from people like them. Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans. UGC in Meltwater is a perfect example of researching your own audience, to better attract them, and others like them, with more relevant, engaging, and authentic content. Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User Generated Content (UGC) See it in action:    

An update to Instagram carousels in Publish - you can now add mixed media, just like on native Instagram! What is it?Create, schedule, and publish Instagram carousels in Publish, now with the ability to support Mixed Media (i.e. photo and video together)!  What’s the value?Engage your audience with Carousel posts, the Instagram post type with the highest engagement rate. Ensure a consistent and visual brand identity across social by posting Instagram Carousel posts alongside FB, TW, LI, and YT. Screenshots:   

Use your saved tags in Measure as filters in dashboards to make it easier than ever to get post-level insights at the campaign level. What is it?Activate your saved tags in new ways in Measure. This update allows users to apply up to 50 post tags at a time. You can match all of the tags selected or any of the tags selected - if you want to switch between “all” and “any” you can use the quick match all toggle. What’s the value?Campaign managers can now effortlessly analyze tagged content on a post-level basis and identify the characteristics of your highest-performing posts and campaigns. You can now streamline reporting for large and complex datasets by adding up to 50 tags and quickly switching between any or all tags using the quick toggle.  Learn more in the Help Center:Measure User Guide

We’re releasing prompts for the ChatGPT-powered AI Writing Assistant in Engage Publish, as well as two new platforms to source your UGC via Explore in the Engage Asset Library 🙌 Publish: New tones and Social Variations for the ChatGPT-powered AI Writing Assistant What is it? What’s the value? Screenshots: Learn more in the Help Center: Discover Content: Facebook and Pinterest Support for User-Generated Content (UGC) via Explore in the Engage Asset Library What is it? What’s the value? Screenshot: Learn more in the Help Center:   Publish: New tones and Social Variations for the ChatGPT-powered AI Writing AssistantUpgrading Meltwater Publishing with new prompts in the AI assistant. What is it?We’ve added 18 new prompts to the ChatGPT-powered AI writing assistant, allowing you to take advantage of the latest advancements in generative AI 🤖11 new Tones 7 new Social Variations What’s the value?Unlock creativity, write faster and better - Beat writer’s block and create more engaging content at scale with our ChatGPT writing assistant serving up multiple post variations in seconds. Screenshots:   Learn more in the Help Center:User Guide: Meltwater Engage AI Writing Assistant > AI Writing Assistant features  Discover Content: Facebook and Pinterest Support for User-Generated Content (UGC) via Explore in the Engage Asset LibraryUse your saved Explore searches to discover, save, and post UGC content via Engage What is it?UGC support is now available in Discover Content in the Asset Library of Engage for two new channels: Facebook and Pinterest.Discover Content (announced previously here) allows you to search for and find user-generated content (UGC) via saved Explore searches that can then be used within Publish for content ideation and creation. This update adds UGC support for these two new channels to the already supported TikTok and X (formerly Twitter). What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know customers today respond best to authentic content - that is, content that comes from people like them.Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans.UGC in Meltwater is a perfect example of researching your own audience, to better attract them and others like them with more relevant, engaging, and authentic content.  Screenshot:  Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User-Generated Content (UGC)

Attached Link Process Enhancements in Publish + Customize Image and Metadata for LinkedIn LinksStreamlining the scheduling process for posts with links in Publish What is it?Attached Link Process Enhancements in Publish: A streamlined attached link process in the Publisher, including auto-detecting embedded links, easier link shortening options, and better link preview warnings, allowing for faster content creation. Customize Image and Metadata for LinkedIn Links: Increased flexibility when scheduling LinkedIn posts, featuring the ability to customize the title, description, and thumbnail for LinkedIn links!  What’s the value?Attached Link Process Enhancements in Publish: Reduce clicks - by auto-detecting embedded links in the compose box, users can work through the content creation process faster, offering a better user experience. Customize Image and Metadata for LinkedIn Links: ​​​​​​​Greater flexibility - by allowing the editing of titles, descriptions, and thumbnails for LinkedIn links, users are afforded greater flexibility, to customize and tailor the content of their messages. Sometimes, the metadata attached to a link is unhelpful or computer-generated. Customization offers users the ability to better contextualize the information in a link, increasing the likelihood of engagement.  Screenshots: Auto-detection of an embedded link in action! Customizing the metadata and thumbnail for a LinkedIn post  Learn more in the Help Center:How to Create a New Social Post in Publish

New Releases for Engage announced in the Winter Release 2023 Product Update Webinar! Updates include:Introducing Measure (Early Access)  Discover Content: User Generated Content (UGC) via Explore in the Engage Asset Library Publish: Post Boosting for Published Facebook Content Conversations: Full Salesforce Integration in Conversation + Meltwater Engage via the Salesforce AppExchange  Introducing Measure (Early Access)A new customizable solution for measuring your Social KPIs What is it?Introducing Measure! Brand new dashboards for measuring owned social media performance, with new features including expanded metrics, drag and drop, and resizing.Measure is currently in Early Access for all Engage and Social Analytics users. The old Social Analytics reports in Analyze will still be available to all users during this time. What’s the value?Personalize Your Experience: Tailor your dashboards to your unique needs and preferences. Create tabs, drag and drop widgets, and adjust chart sizes to create a customized data visualization experience. Gain Clarity: Instantly access critical data from multiple sources in one centralized dashboard. No more need for individual reports per channel. Save Time and Effort: Say goodbye to manual data compilation and reporting! Our dashboard builder features streamline your workflow, allowing you to focus on what matters most: strategic decisions.  Screenshots:     Learn more in the Help Center:User Guide: Measure    Discover Content: User Generated Content (UGC) via Explore in the Engage Asset LibraryUse your saved Explore searches to discover, save, and post UGC via Engage What is it?A new Discover Content option is available in the Asset Library for Engage customers. Discover Content allows users to search for and find user-generated content (UGC) via your saved Explore searches. Both the content media and text can then be used within Publish for content ideation and creation. What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know consumers today respond best to authentic content - that is, content that comes from people like them. Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans. UGC in Meltwater is a perfect example of researching your own audience, to better attract them, and others like them, with more relevant, engaging, and authentic content. Screenshots:    Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User Generated Content (UGC)  Publish: Post Boosting for Published Facebook ContentBoosting Facebook posts directly from Engage What is it?You can now boost published Facebook posts, via your connected Facebook ads account, directly from Publish in Engage. What’s the value?Magnify engagement and Expand your brand’s reach: Power up your top-performing post with more reactions, making them even more memorable  Expand your brand’s reach Boost isn’t just about likes and comments. It’s about stretching your brand’s reach, reaching out to untapped audiences, and making bigger ripples in the vast digital ocean 🌊 Time savings: Offering a quick and easy way to boost published Facebook posts from within Engage saves you time by eliminating the need to go to Facebook ads manager.  With only a few clicks, a post can be boosted 🖱️  Screenshots:    Learn more in the Help Center:Engage: Publish - Facebook Content Boost Posting  Conversations: Full Salesforce Integration in Conversation + Meltwater Engage via the Salesforce AppExchangeEnhance your CRM experience by connecting Engage and syncing cases, contacts, and leads with Salesforce for swift routing to the correct teams What is it?A brand new integration for Conversations in Engage: Salesforce! Featuring a 2-way sync of cases, contacts, and leads, between Conversations and Salesforce. What’s the value?The Salesforce integration helps Engage users to:Speed up response and resolution times by quickly routing customer questions to the proper teams Provide more knowledgeable and empathetic social care by bringing Salesforce context into Engage conversation Capture more revenue by  sending Leads to marketing for further nurturing Combined, by driving faster and more knowledgeable social care, the Engage Salesforce integration helps our users improve customer satisfaction and brand loyalty. Screenshots:     Learn more in the Help Center:User Guide: Salesforce Integration for Engage

Helping you optimize your posting schedule for maximum engagement What is it?An AI-powered tool designed to help you pick the optimal time to schedule and post social content across Facebook, Instagram, LinkedIn, Twitter, YouTube, and now TikTok! Our algorithm uses a collection of over 4.1 billion social posts across all time zones to provide you with precise suggestions for your social media posts, tailored to each day of the week and each social media platform.  What’s the value?Best Time to Post takes the guesswork out of picking when to schedule content by using AI to suggest the most optimal times to maximize engagement.  Learn more in the Help Center:Engage - Publish: Best Time to Post

Easily find all comments and replies from a single user What is it? The find bar in Conversations has been upgraded to allow searching for social profiles, usernames, and handles! Searching for comments by username/handle has been a top request in 2023 and we are happy to now offer it 🎉 What’s the value?Save time - The new search function saves our users time, eliminating the need to scroll and soft through messages. Faster resolutions, happier customers - With the freed up time, you can engage and resolve questions faster, resulting in happier fans/customers 🙌 Learn more in the Help Center:Manage your social posts with Engage Conversations: Search for Social Profiles and Handles by Name

Publishing Instagram stories without a mobile app! View and action Facebook mentions right in Conversations! What is it?Instagram Story Publishing:Instagram now allows for the Publishing of stories directly from the web! 🎉 This means users can draft, schedule, and publish Instagram stories directly within Meltwater, without needing to use the Engage mobile app! 🌟 Facebook MentionsFacebook 3rd party mentions will now appear in Conversations, where users can view and take action where their brand is mentioned, even if the mention was not on their owned page. 💬 What's the value?Instagram Story Publishing⏱️ Save time - Eliminate the need to publish Instagram stories through the mobile notifications flow. You can schedule your content in advance and trust that it will get published, no further steps needed. ✨ Stay relevant and further your brand’s reach by meeting your fans across the post types they watch and engage with most - Instagram stories. Facebook Mentions🧑‍💻 As Facebook pushes users to a New Page Experience, more fans are using 3rd party mentions to reach brands in lieu of the legacy visitor post.  Using Conversations, users can now view and action messages where their brand is mentioned, even if the mention was not on their owned page. 💥 Capturing @ mentions ensures brands don’t miss important brand experiences and can either capitalize or protect against opportunities and issues.  Learn more in the Help Center:How to Schedule Instagram Stories via Web Only How to Schedule Instagram Stories and Carousels in Engage via Web + Mobile App Manage Your Social Posts with Engage Conversations Screenshots   

Updating to Twitter’s latest and greatest v2 API 💪 What is it?Engage has been upgraded to Twitter’s latest v2 API, featuring several new updates and enhancements for Engage users including updated polling times, backfills, and more.Polling every 4 hours Increase in Tweet polling from 7 days to 30 Automatic backfill of the last 7 days at time of new connection RT engagements are now attributed to the original Tweet Likes is now total count (likes - unlikes) Tweets with Twitter polls now appear in Social Analytics What’s the value?Access to the latest innovation - Twitter is consolidating its APIs into one: v2. This will help to streamline development and innovation, plus offer new functionality previously unavailable to Meltwater. This will allow Meltwater access to the latest and greatest in Twitter features and updates. Learn more in the Help CenterGet Started with Meltwater Engage Learn the Social Analytics Metrics Definitions: Twitter Overview

A few quality-of-life updates, with large-scale impact for Engage users What is it?LinkedIn Personal Profile Mentions in Publish -  You can now @ mention LinkedIn Personal profiles when drafting and scheduling content in Publish. 🚨🚨🚨 Please note: this functionality requires a new authentication token, meaning that you must disconnect and reconnect your LinkedIn page on the social connections tab before ANY LinkedIn mentions will work 🚨🚨🚨 Reorder Attached Media per Channel -  You are now able to reorder attached media assets at the individual channel level, when drafting and scheduling content in Publish, just like in General Compose. Lifetime Facebook Connections -  Facebook page connections have updated to never expire when connected to the Owned Connections page!  What’s the value?Save time, and work more efficiently 💪 Reach more people, promote more engagement, and enhance your storytelling on LinkedIn by tagging individuals who follow your page 💬 Eliminate interruptions with Facebook connections that never expire 🙌 Learn more in the Help CenterGet Started with Meltwater Engage How to Connect your Social Media Profiles to Meltwater Engage How to remove connected Social Profiles from Engage How to Create a New Social Post in Publish Screenshots    

Putting the power of Engage Publishing in the palm of your hand, plus a more visual display in the Asset Library. What is it?Publish on the Go for Android: The ability to publish to all social channels on the go, via the Engage mobile app! Featuring a new Create option within the Publish section, allowing you to draft, schedule, and publish social posts directly from your phone! Asset Library Gallery View: The Asset Library in Engage has been updated to include a new Gallery View option, featuring a tile display for easier viewing of images and folders. What’s the value?Conveniently publish on-the-go from anywhere. Save time and work more efficiently. Keep up with the growing need for more and more content. Learn more in the Help Center:Engage: Publish on the Go for Android Engage: Asset Library Gallery View    

 A 360˚ view of your marketing performance What is it? It reconciles data from Explore, Radarly, and Engage in one unique dashboard giving a good understanding of the performance of Earned (Media and Social), Owned, and Paid channels. What’s the value?The Unified Enterprise Dashboard is a comprehensive, tailor-made self-service package offering that seamlessly integrates and enhances various Meltwater products.It empowers Enterprise clients with a centralized control hub allowing them to analyze data and metrics across multiple products.Key benefits:Reconciles multi-source data in a unified dashboard Solves data fragmentation challenges Helps to justify marketing spend by tracking ROI  

Helping you optimize your posting schedule for maximum engagement. Best Time to Post What is it? What’s the value?  How does it work?  Validation Updates for Multiple Platforms What is it? What’s the value?  How does it work?  Best Time to Post What is it?Introducing Best Time to Post, an AI-powered tool designed to help you pick the optimal time to schedule and post social content.  What’s the value? Eliminate guesswork Optimize content performance, maximize engagement The timing of a social media post is crucial in ensuring its optimal visibility and engagement from fans. Best Time to Post takes the guesswork out of picking when to schedule content by using AI to suggest the most optimal times to maximize engagement. Our algorithm uses a collection of over 4.1 billion social posts across all time zones to provide you with precise suggestions for your social media posts, tailored to each day of the week and each social media platform. How does it work? Meltwater regularly collects and synthesizes data on all social posts and their engagement both published from Meltwater and native social channels. This data forms the backbone of our algorithm, ensuring a wide-reaching and comprehensive understanding of social media interactions. We refine this data to meet each social media channel's specific requirements. Engagement patterns on Facebook, Instagram, LinkedIn, Twitter, and YouTube are each distinctly modeled. We are able to calculate the expected engagement for each hour of the day, providing a unique engagement model for each day of the week, per social channel. Our refinement process extends further to normalizing the data for each specific day and different time zones. We develop separate models for each day of the week (Monday, Tuesday, etc.) and for each of the three major timezone clusters (EMEA, AMER, APAC). This allows us to compute the probability of engagement for each hour compared to the other hours on that same day. This enables us to accurately capture the natural ebb and flow of social media engagement throughout the day, helping us identify peak hourly periods when your audience is most active and responsive.  This empowers you with actionable insights to strategically time your posts for maximum impact and engagement.  In Publish, under the Post Time drop-down, users must select Schedule date and time.  Beside the date and time selector, will appear the new Best time option.   Clicking Best time will open a new pop-up, featuring a bar chart, and up to five (5) suggested times to schedule the post.   The bar chart features engagement rate averages per hour for the selected day.  Below the chart is a link to a help center article, featuring further details and explanations of how this feature works.  These recommended times are based on the average number of engagements across 4.1 billion pieces of collected social content.  What if I select more than one social channel? The recommendation will take all selected social channels into account. This is based on the percentage of volume on those channels. Meaning, if Facebook has a higher engagement percentage than LinkedIn, naturally the recommendation will favor Facebook, to maximize engagement.  Select a recommended time for your post, and click schedule to finish! Validation Updates for Multiple Platforms What is it?Based on the latest APIs, we’ve updated the valid character counts and file sizes for TikTok, LinkedIn, and Facebook publishing. Facebook Increased video max size to 3 GB Increased image max size to 8MB LinkedIn Increased video max size to 5 GB TikTok Increased character count to 2200 Increased video length to 10 minutes  What’s the value? Updating the validation rules allows Engage to respect each platform's currently defined posting limitations (as defined by their API documentation). Staying current with these limitations eliminates user confusion and reduces the need for users to work inside the native platforms. How does it work?The new validation rules will automatically be applied and respected when users publish to the above platforms using Engage. In other words, users don’t need to do anything special.