Analyze: Owned Social Media Reports and Templates have moved to Measure!

As part of our ongoing efforts to streamline and enhance your analytics experience, we have an important update to share regarding the evolution of our reporting tools. Centralizing Owned Social Media Reporting in MeasureLast October, we released Measure: powerful new dashboards for measuring owned social media performance. Since then, we've received positive feedback on its expanded metrics, drag-and-drop functionality, and resizable components. We’re excited to share that we’re building on this success with the next significant step in our platform's evolution. All owned social media reporting, dashboards, and templates are now accessed through Measure. This includes legacy dashboards, which were previously accessible through Analyze or Social Analytics. This transition makes Measure your singular, comprehensive hub for all owned social media performance reporting.  Seamless Transition and AccessTo allow you to  continue your work without interruption, you will experience:No Loss of Historical Data: All historical templates and reports have been meticulously migrated to Measure. You'll find them under "Legacy Social Templates," ensuring you retain access to your valuable insights. A Unified Analytics Experience: This consolidation into Measure will simplify your workflow and provide a unified, intuitive interface for all your reporting needs. Why This Change?Our goal is to enhance your reporting capabilities and efficiency. By centralizing your social media analytics in Measure, we're streamlining your processes and offering a more powerful platform to analyze your social media performance comprehensively. Get Started with Measure To help you get started, check out our Get Started With Measure guide. It's designed to fast-track your familiarity with the new features and help you start getting value.  We encourage you to explore the updated Measure platform to familiarize yourself with its comprehensive capabilities.  If you need assistance or have questions about navigating this transition, your account manager is ready to help.

Related products:EngageMeasure

Engage: Publish: Custom Reel Thumbnail Support and People Tagging in Images for Instagram

These two new updates to Engage: Publish will elevate your Instagram experience Custom Thumbnail Support for Instagram Reels PublishingUpload a custom thumbnail for your IG Reel via Engage! What is it?Draft, Schedule, and Publish Instagram Reels via Engage 🙌 This update adds support for Custom Thumbnail uploads to Instagram Reels in Engage. What’s the value?Instagram Reels are becoming increasingly popular for brands.91% of active Instagram users watch IG videos every week. The most popular Instagram Reel has 289+ million views. Instagram Reels get more engagement than traditional IG videos. Screenshots:   Learn more in the Help Center:Engage: Publish: How to Create a New Social Post in Publish: Reels  People Tagging in Images for Instagram PostsExpand your reach and audience on Instagram with tagging!What is it?Tag people in Instagram image posts! Tag brands, celebrities, and influencers, or give UGC credit through photo tags directly from Engage. What’s the value?Tagging people in posts expands reach and Instagram audiences: Reach a wider audience by tapping in to the followers of the tagged profiles. This adds value when collaborating with influencers or other brands that are followed by a target audience. Showcases collaborations, partnerships, and creators while saving room in captions for additional content: Visually showcase collaborations and partnerships, as well as crediting creators. By tagging profiles within the post, Engage users can save caption space. Increases discoverability through tagged content: Unlike mentioning an account in a caption, tagged posts become part of the tagged content section on a profile, making it easier for Instagram users to discover related content. Screenshots:    Learn more in the Help Center:Engage: Publish: Instagram Photo Tagging

Related products:Engage

Engage: AI Writing Assistant Updates + Additional Sources for UGC in the Engage Asset Library

We’re releasing prompts for the ChatGPT-powered AI Writing Assistant in Engage Publish, as well as two new platforms to source your UGC via Explore in the Engage Asset Library 🙌 Publish: New tones and Social Variations for the ChatGPT-powered AI Writing Assistant What is it? What’s the value? Screenshots: Learn more in the Help Center: Discover Content: Facebook and Pinterest Support for User-Generated Content (UGC) via Explore in the Engage Asset Library What is it? What’s the value? Screenshot: Learn more in the Help Center:   Publish: New tones and Social Variations for the ChatGPT-powered AI Writing AssistantUpgrading Meltwater Publishing with new prompts in the AI assistant. What is it?We’ve added 18 new prompts to the ChatGPT-powered AI writing assistant, allowing you to take advantage of the latest advancements in generative AI 🤖11 new Tones 7 new Social Variations What’s the value?Unlock creativity, write faster and better - Beat writer’s block and create more engaging content at scale with our ChatGPT writing assistant serving up multiple post variations in seconds. Screenshots:   Learn more in the Help Center:User Guide: Meltwater Engage AI Writing Assistant > AI Writing Assistant features  Discover Content: Facebook and Pinterest Support for User-Generated Content (UGC) via Explore in the Engage Asset LibraryUse your saved Explore searches to discover, save, and post UGC content via Engage What is it?UGC support is now available in Discover Content in the Asset Library of Engage for two new channels: Facebook and Pinterest.Discover Content (announced previously here) allows you to search for and find user-generated content (UGC) via saved Explore searches that can then be used within Publish for content ideation and creation. This update adds UGC support for these two new channels to the already supported TikTok and X (formerly Twitter). What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know customers today respond best to authentic content - that is, content that comes from people like them.Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans.UGC in Meltwater is a perfect example of researching your own audience, to better attract them and others like them with more relevant, engaging, and authentic content.  Screenshot:  Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User-Generated Content (UGC)

Related products:Engage

Engage: Attached Link Process Enhancements + Customize Image/Metadata for LinkedIn Links

Attached Link Process Enhancements in Publish + Customize Image and Metadata for LinkedIn LinksStreamlining the scheduling process for posts with links in Publish What is it?Attached Link Process Enhancements in Publish: A streamlined attached link process in the Publisher, including auto-detecting embedded links, easier link shortening options, and better link preview warnings, allowing for faster content creation. Customize Image and Metadata for LinkedIn Links: Increased flexibility when scheduling LinkedIn posts, featuring the ability to customize the title, description, and thumbnail for LinkedIn links!  What’s the value?Attached Link Process Enhancements in Publish: Reduce clicks - by auto-detecting embedded links in the compose box, users can work through the content creation process faster, offering a better user experience. Customize Image and Metadata for LinkedIn Links: ​​​​​​​Greater flexibility - by allowing the editing of titles, descriptions, and thumbnails for LinkedIn links, users are afforded greater flexibility, to customize and tailor the content of their messages. Sometimes, the metadata attached to a link is unhelpful or computer-generated. Customization offers users the ability to better contextualize the information in a link, increasing the likelihood of engagement.  Screenshots: Auto-detection of an embedded link in action! Customizing the metadata and thumbnail for a LinkedIn post  Learn more in the Help Center:How to Create a New Social Post in Publish

Related products:Engage

Engage Winter Release: Introducing Measure + Discover Content (UGC) + Salesforce Integration + Post Boosting for Published Facebook Content

New Releases for Engage announced in the Winter Release 2023 Product Update Webinar! Updates include:Introducing Measure (Early Access)  Discover Content: User Generated Content (UGC) via Explore in the Engage Asset Library Publish: Post Boosting for Published Facebook Content Conversations: Full Salesforce Integration in Conversation + Meltwater Engage via the Salesforce AppExchange  Introducing Measure (Early Access)A new customizable solution for measuring your Social KPIs What is it?Introducing Measure! Brand new dashboards for measuring owned social media performance, with new features including expanded metrics, drag and drop, and resizing.Measure is currently in Early Access for all Engage and Social Analytics users. The old Social Analytics reports in Analyze will still be available to all users during this time. What’s the value?Personalize Your Experience: Tailor your dashboards to your unique needs and preferences. Create tabs, drag and drop widgets, and adjust chart sizes to create a customized data visualization experience. Gain Clarity: Instantly access critical data from multiple sources in one centralized dashboard. No more need for individual reports per channel. Save Time and Effort: Say goodbye to manual data compilation and reporting! Our dashboard builder features streamline your workflow, allowing you to focus on what matters most: strategic decisions.  Screenshots:     Learn more in the Help Center:User Guide: Measure    Discover Content: User Generated Content (UGC) via Explore in the Engage Asset LibraryUse your saved Explore searches to discover, save, and post UGC via Engage What is it?A new Discover Content option is available in the Asset Library for Engage customers. Discover Content allows users to search for and find user-generated content (UGC) via your saved Explore searches. Both the content media and text can then be used within Publish for content ideation and creation. What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know consumers today respond best to authentic content - that is, content that comes from people like them. Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans. UGC in Meltwater is a perfect example of researching your own audience, to better attract them, and others like them, with more relevant, engaging, and authentic content. Screenshots:    Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User Generated Content (UGC)  Publish: Post Boosting for Published Facebook ContentBoosting Facebook posts directly from Engage What is it?You can now boost published Facebook posts, via your connected Facebook ads account, directly from Publish in Engage. What’s the value?Magnify engagement and Expand your brand’s reach: Power up your top-performing post with more reactions, making them even more memorable  Expand your brand’s reach Boost isn’t just about likes and comments. It’s about stretching your brand’s reach, reaching out to untapped audiences, and making bigger ripples in the vast digital ocean 🌊 Time savings: Offering a quick and easy way to boost published Facebook posts from within Engage saves you time by eliminating the need to go to Facebook ads manager.  With only a few clicks, a post can be boosted 🖱️  Screenshots:    Learn more in the Help Center:Engage: Publish - Facebook Content Boost Posting  Conversations: Full Salesforce Integration in Conversation + Meltwater Engage via the Salesforce AppExchangeEnhance your CRM experience by connecting Engage and syncing cases, contacts, and leads with Salesforce for swift routing to the correct teams What is it?A brand new integration for Conversations in Engage: Salesforce! Featuring a 2-way sync of cases, contacts, and leads, between Conversations and Salesforce. What’s the value?The Salesforce integration helps Engage users to:Speed up response and resolution times by quickly routing customer questions to the proper teams Provide more knowledgeable and empathetic social care by bringing Salesforce context into Engage conversation Capture more revenue by  sending Leads to marketing for further nurturing Combined, by driving faster and more knowledgeable social care, the Engage Salesforce integration helps our users improve customer satisfaction and brand loyalty. Screenshots:     Learn more in the Help Center:User Guide: Salesforce Integration for Engage

Related products:Engage

Engage: Instagram Story Publishing via web, plus Facebook Mentions in Conversations

Publishing Instagram stories without a mobile app! View and action Facebook mentions right in Conversations! What is it?Instagram Story Publishing:Instagram now allows for the Publishing of stories directly from the web! 🎉 This means users can draft, schedule, and publish Instagram stories directly within Meltwater, without needing to use the Engage mobile app! 🌟 Facebook MentionsFacebook 3rd party mentions will now appear in Conversations, where users can view and take action where their brand is mentioned, even if the mention was not on their owned page. 💬 What's the value?Instagram Story Publishing⏱️ Save time - Eliminate the need to publish Instagram stories through the mobile notifications flow. You can schedule your content in advance and trust that it will get published, no further steps needed. ✨ Stay relevant and further your brand’s reach by meeting your fans across the post types they watch and engage with most - Instagram stories. Facebook Mentions🧑‍💻 As Facebook pushes users to a New Page Experience, more fans are using 3rd party mentions to reach brands in lieu of the legacy visitor post.  Using Conversations, users can now view and action messages where their brand is mentioned, even if the mention was not on their owned page. 💥 Capturing @ mentions ensures brands don’t miss important brand experiences and can either capitalize or protect against opportunities and issues.  Learn more in the Help Center:How to Schedule Instagram Stories via Web Only How to Schedule Instagram Stories and Carousels in Engage via Web + Mobile App Manage Your Social Posts with Engage Conversations Screenshots   

Related products:Engage

Engage: LinkedIn Personal Profile Mentions in Publish, Reorder Attached Media per channel, plus Lifetime Facebook Connections

A few quality-of-life updates, with large-scale impact for Engage users What is it?LinkedIn Personal Profile Mentions in Publish -  You can now @ mention LinkedIn Personal profiles when drafting and scheduling content in Publish. 🚨🚨🚨 Please note: this functionality requires a new authentication token, meaning that you must disconnect and reconnect your LinkedIn page on the social connections tab before ANY LinkedIn mentions will work 🚨🚨🚨 Reorder Attached Media per Channel -  You are now able to reorder attached media assets at the individual channel level, when drafting and scheduling content in Publish, just like in General Compose. Lifetime Facebook Connections -  Facebook page connections have updated to never expire when connected to the Owned Connections page!  What’s the value?Save time, and work more efficiently 💪 Reach more people, promote more engagement, and enhance your storytelling on LinkedIn by tagging individuals who follow your page 💬 Eliminate interruptions with Facebook connections that never expire 🙌 Learn more in the Help CenterGet Started with Meltwater Engage How to Connect your Social Media Profiles to Meltwater Engage How to remove connected Social Profiles from Engage How to Create a New Social Post in Publish Screenshots    

Related products:Engage

Engage Publish: Best Time to Post, plus Validation Updates for Multiple Platforms

Helping you optimize your posting schedule for maximum engagement. Best Time to Post What is it? What’s the value?  How does it work?  Validation Updates for Multiple Platforms What is it? What’s the value?  How does it work?  Best Time to Post What is it?Introducing Best Time to Post, an AI-powered tool designed to help you pick the optimal time to schedule and post social content.  What’s the value? Eliminate guesswork Optimize content performance, maximize engagement The timing of a social media post is crucial in ensuring its optimal visibility and engagement from fans. Best Time to Post takes the guesswork out of picking when to schedule content by using AI to suggest the most optimal times to maximize engagement. Our algorithm uses a collection of over 4.1 billion social posts across all time zones to provide you with precise suggestions for your social media posts, tailored to each day of the week and each social media platform. How does it work? Meltwater regularly collects and synthesizes data on all social posts and their engagement both published from Meltwater and native social channels. This data forms the backbone of our algorithm, ensuring a wide-reaching and comprehensive understanding of social media interactions. We refine this data to meet each social media channel's specific requirements. Engagement patterns on Facebook, Instagram, LinkedIn, Twitter, and YouTube are each distinctly modeled. We are able to calculate the expected engagement for each hour of the day, providing a unique engagement model for each day of the week, per social channel. Our refinement process extends further to normalizing the data for each specific day and different time zones. We develop separate models for each day of the week (Monday, Tuesday, etc.) and for each of the three major timezone clusters (EMEA, AMER, APAC). This allows us to compute the probability of engagement for each hour compared to the other hours on that same day. This enables us to accurately capture the natural ebb and flow of social media engagement throughout the day, helping us identify peak hourly periods when your audience is most active and responsive.  This empowers you with actionable insights to strategically time your posts for maximum impact and engagement.  In Publish, under the Post Time drop-down, users must select Schedule date and time.  Beside the date and time selector, will appear the new Best time option.   Clicking Best time will open a new pop-up, featuring a bar chart, and up to five (5) suggested times to schedule the post.   The bar chart features engagement rate averages per hour for the selected day.  Below the chart is a link to a help center article, featuring further details and explanations of how this feature works.  These recommended times are based on the average number of engagements across 4.1 billion pieces of collected social content.  What if I select more than one social channel? The recommendation will take all selected social channels into account. This is based on the percentage of volume on those channels. Meaning, if Facebook has a higher engagement percentage than LinkedIn, naturally the recommendation will favor Facebook, to maximize engagement.  Select a recommended time for your post, and click schedule to finish! Validation Updates for Multiple Platforms What is it?Based on the latest APIs, we’ve updated the valid character counts and file sizes for TikTok, LinkedIn, and Facebook publishing. Facebook Increased video max size to 3 GB Increased image max size to 8MB LinkedIn Increased video max size to 5 GB TikTok Increased character count to 2200 Increased video length to 10 minutes  What’s the value? Updating the validation rules allows Engage to respect each platform's currently defined posting limitations (as defined by their API documentation). Staying current with these limitations eliminates user confusion and reduces the need for users to work inside the native platforms. How does it work?The new validation rules will automatically be applied and respected when users publish to the above platforms using Engage. In other words, users don’t need to do anything special. 

Related products:Engage

Engage: AI Assistant in Conversations + Updates to Owned Social Connections Page

Conversations: AI Assistant Powered by ChatGPT APIExpanding the Meltwater AI Assistant in Engage to Conversations. What is it?An AI Assistant Powered by ChatGPT API in Conversations!Build with the same OpenAI technology as the AI Assistant in Publish, the AI Assistant in Conversations allows you to take full advantage of the latest advancements in generative AI to work faster, beat writer’s block, and formulate more engaging responses to fans. What’s the value?This new AI writing assistant helps users scale customer care activities and meet the growing demand to reply and engage with more and more fans. Based on extensive customer research and feedback, this update is designed to help customers get more done, with fewer clicks, and more efficiency.Create more compelling responses - Beat writer’s block, and formulate more engaging responses - at scale. Find just the right tone with options ranging from witty to educational, check grammar, make your content more engaging through suggested emojis and hashtags, translate into over 13 languages, and apply proven writing models to create multiple response variations. Learn more in the Help Center      Updates to Owned Social Connections PageBringing key Social Connections options front and center! What is it?The three tabs under Account > Social Connections (Monitored, Owned, and Paid), have been updated with a matching look and feel. More options have been pulled from the previously hidden three action dots to allow for easier access to critical actions, like Assigning Users on the Owned connections tab!  What’s the value?These latest updates to the Social Connections pages offer users the ability to more easily see key information per connection channel, like the number of users assigned, or upcoming connection expiration dates. It also offers the ability for quicker actions, directly from the row, to add more hashtags, pages, or users. Actions are no longer hidden away in collapsed menus. Finally, clearer language has been included to allow all users to more readily understand what actions can be taken for each section, like renewing a connection versus reconnecting. Learn more in the Help Center  

Related products:Engage

Engage: Introducing our GPT-3-powered image generator

Our GPT-3 image generator helps social media practitioners create original images in seconds Our Engage product team is focused on building generative AI into our user’s workflows to help them create compelling and engaging content at scale. Last month, we launched a GPT-3 writing assistant to make copy more engaging, change tone, check grammar, and more. Next, we’re beyond excited to be the first social media management solution to offer an AI-powered image generator!  So, what is it? We’ve incorporated OpenAI GPT-3 technology into our user’s social media publishing and response workflows. The new image generator can be found anywhere you find the Asset Library, currently in Publish and Conversations. A user simply enters a text-based prompt. GPT-3 does its magic and returns up to 9 original images. Select the image you list best or click to regenerate more images. Once you’ve picked the image you prefer, you can perform edits inside the Asset Library and use the image in your next post or response. What’s the value? Spark engagement with original images. Original images, as opposed to stock ones, do a better job of sparking audience engagement. Create compelling posts at scale. The image generator dramatically reduces the time it takes to create original images, helping you scale production. Save cost and speed up the creative process by keeping more your work in-house as opposed to outsourcing. Unblock creative barries and limitations. Many of us lack hard creative skills like image design. Now, we can be as creative as our imaginations will take us.   We’re super excited to launch this generative AI innovation all in the service of being creative at scale. More to come so stay tuned!

Related products:Engage

Engage - the New Engage Experience, plus the inclusion of Google Business Reviews

The New Engage ExperienceAn updated calendar, publishing flow, and GPT-3-powered AI writing assistant in Engage! What is it?The calendar features drag-and-drop posts, a workbench slide-out for actioning drafts and approving posts, plus additional calendar and post-level views. 📆 The all-new simplified single-step publishing includes a minimize option, updated post previews in platform aspect ratios, and more scheduling options. 🎉 Also featured in the new publishing flow is a GPT-3-powered AI writing assistant, allowing you to take advantage of the latest advancements in generative AI to work faster, beat writer’s block, and formulate more engaging content 🙇What’s the value?Engage's newly updated calendar and publishing experience helps you scale content creation and meet the growing demand to post more and more content. Based on extensive customer research and feedback, it is designed to help you get more done, with fewer clicks, and more efficiency!Save time (efficiency) - Spend less time clicking and more time building your brand presence. For example, using drag and drop, reduce clicks by 7 to 10 for routine tasks like rescheduling posts. Increase productivity - A new workbench slideout centralizes one space to complete more work - faster than ever. You can action drafts, review assigned posts, and make changes to posts requiring changes from a single space. Combined, these productivity tools help you scale content creation. Better visibility for greater peace of mind - Media-rich previews and new calendar viewing options give you a clear line of sight into outgoing posts. Unlock creativity, writer faster and better - Beat writer’s block and create more engaging content at scale with our GPT-3 writing assistant serving up multiple post variations in seconds.  Engage: Google Business Reviews in ConversationsExpanding Engage beyond traditional social media accounts, to include Google Business reviews. What is it?Meltwater Engage has added support for its seventh social account: Google Business! View and reply to Google Business reviews alongside your other connected social accounts in Engage. Google Business is a free tool for companies to list their business in Google Maps and local search results. These profiles allow users to leave reviews with a Google account. These reviews can now be seen and replied to via Engage. What’s the value?Google reviews have become crucial in the process of discovering new or local businesses. Whenever consumers embark on their search for a product or service, their first destination is often a search engine, predominantly Google.During this pivotal stage, brands have a remarkable opportunity to establish meaningful connections with potential customers. As perceptions and purchasing decisions are significantly shaped by online feedback, the role of reviews has magnified, holding greater sway over consumer behavior.Monitor and respond to Google Reviews centrally alongside your other connected accounts. Improve customer experiences by assigning owners and creating templates for faster, on-brand replies Find areas for improving team and brand performance by tracking and measuring activity and response times.Since Google Business is an owned account, the same reviews that you will see in Conversations will also appear in Explore, under the Source Type > Product Reviews filter. Learn more in the Help Center: Get Started with Meltwater Engage User Guide: New Publish Calendar, Publishing Flow, and AI Writing Assistant for Engage How to Connect your Social Media Profiles to Meltwater Engage

Related products:Engage

Engage: Reply with Asset for Facebook, Twitter, and LinkedIn via Conversations

Personalize your social responses with media via access to the Asset Library in Conversations.What is it?You can now add assets (images, videos, and GIFs) to comments and replies via Conversations in Engage! Upload directly from your computer, pull from the asset library, or use one of the built-in integrations to add images, videos, or gifs directly to fan comments and replies for Facebook, LinkedIn, and Twitter. What's the value?Community management is all about connection and engagement with your audience. Therefore, choosing what to say and how to say it is critical. While text and emojis may be the simplest ways to communicate with your audience online, visual media (think images, videos, and gifs) offer an additional way to express emotion and personality, share information, and connect with your audience on a more personal level.  Using the Add asset option in conversations, you can now include pre-approved, on-brand media in your responses. How does it work?  Within conversations, when commenting and replying to fans on Facebook, Twitter, or LinkedIn, the comment box will now include a + (add) icon.  Within this icon will be two options: Add asset Saved responses  Selecting Add asset will open the same filestack uploader present in Publish, giving users the option to upload files directly from their computer, Meltwater asset library, or one of 7 integrations.   Once the asset is selected (limit one per response), click upload.   The asset will appear in the comment box at the top, and users can continue writing their responses.   Post them appear in the preview and native with text on top, and image below.  To learn more check out our Help Center Article, Manage Social Post with Engage Conversations. 

Related products:Engage