New Releases for Engage announced in the Winter Release 2023 Product Update Webinar!
Updates include:
Introducing Measure (Early Access)
A new customizable solution for measuring your Social KPIs
What is it?
Introducing Measure! Brand new dashboards for measuring owned social media performance, with new features including expanded metrics, drag and drop, and resizing.
- Measure is currently in Early Access for all Engage and Social Analytics users.
- The old Social Analytics reports in Analyze will still be available to all users during this time.
What’s the value?
- Personalize Your Experience:
- Tailor your dashboards to your unique needs and preferences. Create tabs, drag and drop widgets, and adjust chart sizes to create a customized data visualization experience.
- Gain Clarity:
- Instantly access critical data from multiple sources in one centralized dashboard. No more need for individual reports per channel.
- Save Time and Effort:
- Say goodbye to manual data compilation and reporting! Our dashboard builder features streamline your workflow, allowing you to focus on what matters most: strategic decisions.
Screenshots:
Learn more in the Help Center:
Discover Content: User Generated Content (UGC) via Explore in the Engage Asset Library
Use your saved Explore searches to discover, save, and post UGC via Engage
What is it?
A new Discover Content option is available in the Asset Library for Engage customers. Discover Content allows users to search for and find user-generated content (UGC) via your saved Explore searches. Both the content media and text can then be used within Publish for content ideation and creation.
What’s the value?
- For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know consumers today respond best to authentic content - that is, content that comes from people like them. Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans.
- UGC in Meltwater is a perfect example of researching your own audience, to better attract them, and others like them, with more relevant, engaging, and authentic content.
Screenshots:
Learn more in the Help Center:
Publish: Post Boosting for Published Facebook Content
Boosting Facebook posts directly from Engage
What is it?
You can now boost published Facebook posts, via your connected Facebook ads account, directly from Publish in Engage.
What’s the value?
- Magnify engagement and Expand your brand’s reach:
- Power up your top-performing post with more reactions, making them even more memorable
- Expand your brand’s reach
- Boost isn’t just about likes and comments. It’s about stretching your brand’s reach, reaching out to untapped audiences, and making bigger ripples in the vast digital ocean
- Time savings:
- Offering a quick and easy way to boost published Facebook posts from within Engage saves you time by eliminating the need to go to Facebook ads manager.
- With only a few clicks, a post can be boosted
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Screenshots:
Learn more in the Help Center:
Conversations: Full Salesforce Integration in Conversation + Meltwater Engage via the Salesforce AppExchange
Enhance your CRM experience by connecting Engage and syncing cases, contacts, and leads with Salesforce for swift routing to the correct teams
What is it?
A brand new integration for Conversations in Engage: Salesforce! Featuring a 2-way sync of cases, contacts, and leads, between Conversations and Salesforce.
What’s the value?
The Salesforce integration helps Engage users to:
- Speed up response and resolution times by quickly routing customer questions to the proper teams
- Provide more knowledgeable and empathetic social care by bringing Salesforce context into Engage conversation
- Capture more revenue by sending Leads to marketing for further nurturing
Combined, by driving faster and more knowledgeable social care, the Engage Salesforce integration helps our users improve customer satisfaction and brand loyalty.
Screenshots:
