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We are looking to build Booleans on the top 500 Chinese companies. However, we don’t understand the nuances of Chinese social media. Is there anyone in the community that could lend some expertise? Many thanks

新浪微博（Weibo）専用の会話トピックを特定・分析するためのツールが新登場！ どんな機能？エクスプロアにWeibo インサイトという新しいタブが追加され、中国データ追加機能のスタンダードまたはプレミアムパッケージのお客様であればどなたでもご利用いただけるようになりました。このタブでは、新浪微博の会話に関するチャネル固有のインサイトが表示され、投稿タイプ別の投稿件数、エンゲージメントトレンド、位置情報データ、オンライン行動などを網羅するするウィジェットを備えています。何ができるの？新浪微博でのブランドメンションと関連する会話を追跡・分析する 中国市場のインサイトに基づく意思決定 - データとインサイトを活用して、中国市場の成長または開拓方法についてより賢明な意思決定を行うことが可能。 メッセージングを改善し、ブランドを成長させる - 主要な会話テーマとオンライン行動を調査・特定し、ブランドを成長させるより魅力的なメッセージングを構築します。  詳しくはヘルプセンターをご覧ください：エクスプロアのウィジェット：Weiboインサイト

Workshop TopicThis workshop focuses on how organizations can use audience‑analysis frameworks—grounded in motivations, behaviors, and generational patterns—to better interpret media and conversation data. Drawing from research on how different audience segments learn, engage, and form affinities, we’ll explore how these signals surface in media environments and how monitoring platforms can turn them into meaningful organizational insight.Why This Topic MattersToday’s audiences expect tailored communication, credible narratives, and content that meets them where they are. Audience‑analysis research shows that motivations and behaviors shift across age groups and career stages, influencing what people respond to, how they consume information, and what drives their decisions. These same dynamics appear in social, news, and online conversations—making media‑monitoring data a powerful lens into emerging needs and sentiment.Attendees will learn how to:Identify key audience segments using mot

The Topic: How does a MarCom team of just two full-time employees manage the reputation of a national "living laboratory" spanning 29 states? At The Ray, we’ve approached our communications like a startup: building the plane while flying it. This session details how we "manufactured" a professional comms structure from the ground up by using Meltwater as a strategic force multiplier. I’ll share our framework for establishing a foundational engine that automates daily content sourcing and brand analytics, allowing a lean nonprofit to support a massive ecosystem of industry stakeholders and state DOT partners simultaneously.Why this topic matters and what attendees will walk away with: Whether you are a nonprofit or a corporate startup, the challenge is the same: you have to look and act like a global giant before you have the headcount to match. This workshop offers a "behind-the-scenes" look at high-efficiency comms engineering, proving that a small team can use their data as a strateg

Workshop topicThis workshop is a practical, results-driven walkthrough of how I used Meltwater as an all-in-one system for: Brand monitoring best practices (mentions, trends, and conversation shifts) Behavioral analytics (dashboards that show what’s working and why) Social scheduling at scale (consistency without burnout) Translating Meltwater insights into content decisions that drive measurable growth This session is designed for social teams who already have Meltwater access but want to move beyond basic usage into repeatable, strategic workflows. This workshop aligns with Meltwater Summit themes around brand monitoring best practices, behavioral analytics, and trends in social insights.Why this topic matters + attendee takeawaysMany organizations invest in tools like Meltwater but don’t have a clear system for turning data into action. This workshop shows exactly how to set up Meltwater so it supports a full workflow: listen → plan → publish → measure.Attendees will walk away

Most insights professionals use Meltwater to track what people say about their brands. But the real innovation gold lies in understanding what consumers struggle with - the gaps, conflicts, workarounds, and friction points they experience daily.This workshop shows you how to shift from reactive brand monitoring to proactive innovation discovery. Instead of waiting for consumers to mention your brand, you'll learn to identify the friction points they experience that your brand can resolve.What You'll Walk Away With:A proven framework for identifying consumer friction points that become innovation springboards The exact Mira AI prompts I use to analyze broad social conversations for market gaps Live demonstration of finding real innovation opportunities in real-time Methodology to transform social listening from reporting tool to strategic wayfinderThe transformation: Walk in as someone who tracks brand mentions. Walk out as someone who spots market opportunities before they become obvio

Workshop topicThis workshop is about a simple shift. Most organizations collect media intelligence. Very few act on it fast enough.The session shows how Meltwater automation, connected to tools like Microsoft Teams, can push the right information to the right people the moment it matters. No dashboards. No extra platforms. Just intelligence where work already happens.Why this topic matters and what attendees will walk away withMedia intelligence often stops at awareness. This workshop focuses on what happens next.Attendees will leave with:• Practical ideas to automate alerts and insights• Real examples of Meltwater inside Teams workflows• A clearer way to reduce delays and internal noise• A new perspective on using Meltwater beyond reportingEverything shared comes from real operational use, not theory.Short introduction about the workshop leadI work at a Québec-based organization whose operations are limited to the province of Québec, yet we are widely recognized as the largest multi-s

Workshop Overview (30 minutes)For many years, Midwest Food Bank was focused on doing the work in front of us, serving families facing hunger and responding when communities needed help. While the work was growing, we weren’t always sharing those stories beyond our closest partners.Like many mission-driven organizations, our priority was service, not visibility. Over time, we learned that sharing our story more consistently could help others understand the need, join the work, and support the mission in new ways.This workshop is designed for organizations just beginning to explore earned media and measurement. We’ll share what we learned along the way, starting small, using simple tools, and gradually becoming more intentional about how we track and understand our media efforts with the help of Meltwater.What Attendees Will LearnAttendees will leave with practical starting points, including: How we began using press releases as a way to share updates about the work How we started trac

I’d love to host a session focused on how brands can clearly define what they want to be known for and then actively track, defend and grow that authority over time using Meltwater.I’m a senior marketing and PR strategist who has spent years helping organizations move beyond “more coverage” toward strategic, intentional visibility. In my work across agency and in-house roles, Meltwater has been a core tool I use to connect brand positioning, competitive intelligence, media outreach and real-time response in one cohesive strategy.This session will walk through a practical framework I use with clients to: Identify the top three areas they want to own or lead Understand which competitors are competing for the same attention Translate those pillars into keyword-driven monitoring and reporting Proactively place stories that support those pillars and react quickly when target conversations break Track progress quarter over quarter to measure true ownership and know when to pivot We’l

Description: This workshop focuses on one of the most common challenges faced in large organizations: having hundreds of people representing a brand on social media without any formal training. Drawing directly from experience leading internal seminars for non-social professionals, this session explores how social listening and data are used to reinforce consistency and brand credibility through tone, messaging, trends and audience perception. Rather than assuming your team already understands social strategy, this workshop shows you how to meet people where they are. Learn how to teach brand voice, tone and platform expectations in a way that is accessible and aligned with organizational goals and expectations. Maximize your use of social listening to reinforce what consistency looks like in daily practice. Why this topic matters & what attendees will walk away with: When many people are responsible for posting on behalf of a brand, inconsistency often stems from a lack of shared

Workshop DescriptionIn this unique perspective from a Canadian utility, this social media expert will share how we use Meltwater’s AI Mira Studio and Social Listening to stay ahead of a potential crisis. This includes discovering the crises early and quickly, how to use social listening to navigate throughout a crisis, and how to optimize responses and content during and after a crisis. Why this matters?We’ve been able to use Mira Studio to look into potential crises within a few minutes and utilize Mira AI Summary to our advantage. Whether we’re looking at chatter at a small community level or a wide scale, province level issue, we provide a unique perspective on how to navigate and discover issues. Canadian publications and social discussions tend to have a smaller reach than US counterparts, and finding a crisis can be challenging until it gets larger. This approach allows us to zero in on issues quicker that can otherwise be missed. About MeMy name is Harpreet Monteverde and I’ve w

Boolean Practice 3 (Nested Search) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches.Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice  Let’s practice using nested searches. Scenario 1 👵Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru Scenario 3 ✈Find

Boolean Practice 2 (NEAR, ONEAR) In the course Creating Searches with Boolean: Foundations  we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, NEAR, and ONEAR and quotations.  Scenario 1 👽Find documents that mention Yoda and Luke Skywalker within 6 words of each other. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through. Scenario 3 ✈Find documen