A brand search can be a search for your own brand, an additional brand at a company, or a competitive brand. Before building your query, you should research a few items about the brand: Brand website Social channels Hashtags to include Additionally, use Meltwater's Brand Search Checklist to ensure you have everything you need ahead of building your search. Note: As a best practice, a brand search should include the recommended boolean categories. If you are creating a comparison search be sure to use the same categories in each search query.Boolean Categories Brand NameInclude the brand name and variations of it. Abbreviations, acronyms, unofficial names, nicknames, slang, etc., should all be included. If the brand name has any translations for other languages or is under another name in other areas of the world, be sure to use those as well. ("Coca Cola" OR Coca-Cola OR Coca_Cola OR Coke) HashtagsInclude unique brand-sponsored hashtags. These can usually be found in a Twitter or I
