Meltwater Day 1
Today has been great! Across the sessions my biggest takeaways from today include:KNOW WHO YOU ARE: with the search landscape changing, now more than ever is the time to fully own your category. It’s less about being for everyone and more about knowing that who you’re for, you’re for. This not only builds an authentic brand, but it also helps with your listening, insights and searches you create in meltwater. CREDIBILITY MATTERS: as a piggy back to the first bullet, our audience has shifted to LLMs and this fully shifts not just how we support content but WHO expresses our content for us. It affects how we approach creators, employee advocates and even executive presence across social channels. the seasons today have already been so insightful and my wheels are spinning for what I can bring back and start implementing across the brands I work on.
