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Such a great experience at this years Summit. One key thing that stood out was that AI isn’t a tool anymore but it’s a teammate! So true and I believe applies to any sector or line of work these days. Also huge thank you to ​@kelly.bebenek & ​@Zach_Lepard for doing such a great job with the community and the community aspect of Summit!

Got an early look at what’s ahead for GenAI lens in the mid year telease. Amazing new tools coming to all parts of the platform! Can’t wait! 

Loved the stat about “90% of gen Z want to support brands that want to improve the world.”

Day 1 has been a blast!  My biggest learning so far: The majority of AI citations are coming from individual LinkedIn profiles vs. official company pages. 40% are from established LI members (those with 10k+ followers). 35% are from everyday members (>10k followers).  Really has me thinking about how my own agency approaches AI Visibility and GEO… and the importance of being (and promoting) thought leadership within my company! 

As an Inisights professional, this has been invaluable for both my role and better collaboration with my Marcoms partners.

So excited to be back at my second Summit! Been learning a lot this year. It’s been nice to add more techniques on how to integrate AI into our processes and strategies.

Where does everyone think AI is going to best help influencer selection?

Te really matters is the Audience not the algorithm in social media

What strikes me so far at the summit is the amount of work ahead for my team with the integration of AI and the entire shift required from a tools, processes and ways of working perspective. But I’m excited about it and we’ll tackle as a team! 

Just listened in to the “How YouTube creators turn attention into action”, and found it really insightful. It’s crazy how so many users on shorts are not on Reels or TikTok.

Already have plans to act on the 90 day playbook to increase our GEO. Great practical takeaways to act on. Do we get the decks from sessions after the summit? I couldn’t take notes fast enough! Thanks. 

Today’s favorite quote: “Agility is earned with preparedness." - Bettina Garibaldi, FIFA  

Have loved my first Meltwater Summit! The demos have been helpful and have given me ideas to bring back to work toimprove efficiency.

A key Summit learning I’ll be using in my work is striking the right balance between earned and owned media to establish credibility and authority with LLMs.

Learnt how to approach crisis comms with Boolean searches. Extremely useful talk by Jabil!

YouTube is the most engaging platform in social media! Who would have thought? 🤔

Crisis management is more than identifying when a crisis happens, but also about how we go about communicating these crises to our stakeholders and the outcomes we have in mind.

The Meltwater Summit 2026 is for educational and up to date with the latest trends.

I’m so excited to be at the Meltwater Summit! I’ve learned so much about how to make my company’s data work for us and how to use Meltwater tools to pivot our strategies.

When building a Boolean search string for crisis monitoring, be sure to include terms in the local language!

During the session with Deloitte Digital, I was struck by a statistic that only .01% of what a brand posts is what google shares — underscoring the importance of consumer takes and feedback. 

Summit 2026 has been an incredible experience. My favorite takeaway has been from Battina and her advice to make a moment work for your business and your audience. Her insights were fantastic!

A key takeaway from day one of sessions was insights are great and needed but having a human that can analyze and put the data into context is what’s going to keep AI from taking our jobs…for now. 🫣

My learning at summit was that only 39% are excited for AI with more women less excited while men are more excited. 

I am loving the learnings about GenAI and the best strategies for longterm LLM rank tracking.