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Workshop topicThis workshop is about a simple shift. Most organizations collect media intelligence. Very few act on it fast enough.The session shows how Meltwater automation, connected to tools like Microsoft Teams, can push the right information to the right people the moment it matters. No dashboards. No extra platforms. Just intelligence where work already happens.Why this topic matters and what attendees will walk away withMedia intelligence often stops at awareness. This workshop focuses on what happens next.Attendees will leave with:• Practical ideas to automate alerts and insights• Real examples of Meltwater inside Teams workflows• A clearer way to reduce delays and internal noise• A new perspective on using Meltwater beyond reportingEverything shared comes from real operational use, not theory.Short introduction about the workshop leadI work at a Québec-based organization whose operations are limited to the province of Québec, yet we are widely recognized as the largest multi-s

Workshop Overview (30 minutes)For many years, Midwest Food Bank was focused on doing the work in front of us, serving families facing hunger and responding when communities needed help. While the work was growing, we weren’t always sharing those stories beyond our closest partners.Like many mission-driven organizations, our priority was service, not visibility. Over time, we learned that sharing our story more consistently could help others understand the need, join the work, and support the mission in new ways.This workshop is designed for organizations just beginning to explore earned media and measurement. We’ll share what we learned along the way, starting small, using simple tools, and gradually becoming more intentional about how we track and understand our media efforts with the help of Meltwater.What Attendees Will LearnAttendees will leave with practical starting points, including: How we began using press releases as a way to share updates about the work How we started trac

I’d love to host a session focused on how brands can clearly define what they want to be known for and then actively track, defend and grow that authority over time using Meltwater.I’m a senior marketing and PR strategist who has spent years helping organizations move beyond “more coverage” toward strategic, intentional visibility. In my work across agency and in-house roles, Meltwater has been a core tool I use to connect brand positioning, competitive intelligence, media outreach and real-time response in one cohesive strategy.This session will walk through a practical framework I use with clients to: Identify the top three areas they want to own or lead Understand which competitors are competing for the same attention Translate those pillars into keyword-driven monitoring and reporting Proactively place stories that support those pillars and react quickly when target conversations break Track progress quarter over quarter to measure true ownership and know when to pivot We’l

Description: This workshop focuses on one of the most common challenges faced in large organizations: having hundreds of people representing a brand on social media without any formal training. Drawing directly from experience leading internal seminars for non-social professionals, this session explores how social listening and data are used to reinforce consistency and brand credibility through tone, messaging, trends and audience perception. Rather than assuming your team already understands social strategy, this workshop shows you how to meet people where they are. Learn how to teach brand voice, tone and platform expectations in a way that is accessible and aligned with organizational goals and expectations. Maximize your use of social listening to reinforce what consistency looks like in daily practice. Why this topic matters & what attendees will walk away with: When many people are responsible for posting on behalf of a brand, inconsistency often stems from a lack of shared

Workshop DescriptionIn this unique perspective from a Canadian utility, this social media expert will share how we use Meltwater’s AI Mira Studio and Social Listening to stay ahead of a potential crisis. This includes discovering the crises early and quickly, how to use social listening to navigate throughout a crisis, and how to optimize responses and content during and after a crisis. Why this matters?We’ve been able to use Mira Studio to look into potential crises within a few minutes and utilize Mira AI Summary to our advantage. Whether we’re looking at chatter at a small community level or a wide scale, province level issue, we provide a unique perspective on how to navigate and discover issues. Canadian publications and social discussions tend to have a smaller reach than US counterparts, and finding a crisis can be challenging until it gets larger. This approach allows us to zero in on issues quicker that can otherwise be missed. About MeMy name is Harpreet Monteverde and I’ve w

Workshop TopicThis workshop focuses on how organizations can use audience‑analysis frameworks—grounded in motivations, behaviors, and generational patterns—to better interpret media and conversation data. Drawing from research on how different audience segments learn, engage, and form affinities, we’ll explore how these signals surface in media environments and how monitoring platforms can turn them into meaningful organizational insight.Why This Topic MattersToday’s audiences expect tailored communication, credible narratives, and content that meets them where they are. Audience‑analysis research shows that motivations and behaviors shift across age groups and career stages, influencing what people respond to, how they consume information, and what drives their decisions. These same dynamics appear in social, news, and online conversations—making media‑monitoring data a powerful lens into emerging needs and sentiment.Attendees will learn how to:Identify key audience segments using mot

Boolean Practice 3 (Nested Search) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches.Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice  Let’s practice using nested searches. Scenario 1 👵Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru Scenario 3 ✈Find

Boolean Practice 2 (NEAR, ONEAR) In the course Creating Searches with Boolean: Foundations  we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, NEAR, and ONEAR and quotations.  Scenario 1 👽Find documents that mention Yoda and Luke Skywalker within 6 words of each other. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through. Scenario 3 ✈Find documen

Boolean Practice 1 (AND, OR, NOT) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, and quotations.  Scenario 1 👵Find documents that mention Princess Leia and Luke Skywalker but don’t mention Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through. Scenario 3 ✈Find documents that mention Delta

Topic: We’ve been using Meltwater as our new way showcase the business value of PR and media investment to senior executives in a way that’s fast, visual, and easy to understand. Those executives can, in turn, share this up to other executives or board members – justifying the spend with our agency.Instead of traditional earned media reporting, our agency now uses Meltwater Mira to connect coverage and social performance to outcomes leadership actually cares about is a way that is easy to digest and that immediately showcases value.Specifically, we use:• Share of Voice ranking as a core metric to show how a brand is moving up (or down) against competitors over time.• Sentiment analysis to demonstrate reputation impact, not just volume. This also allows us to get ahead of any negative sentiment, while showcasing positive sentiment as a proof point that consumers value what we are showcasing.• Estimated reach and engagement across social platforms (X, Reddit, Instagram, Facebook) to show

Hi all,I am proud of the work I have done in my current role and the results I have delivered in just a year and a half. However, I am seeking a transition because the organization has experienced ongoing operational and structural instability that has made it difficult to do my best work sustainably.Specifically, I have encountered repeated issues related to compensation timing, reimbursement of approved expenses, and lapses in benefits administration, alongside very high turnover across staff and leadership. While I have remained focused on delivering strong outcomes despite these challenges, it has become clear that the environment is not aligned with the level of stability, accountability, and long-term partnership I am seeking in my next role.I am motivated to move toward an organization with clear systems, strong leadership continuity, and a culture that supports both mission impact and employee well-being. I am excited about finding a role where I can commit my skills, experienc

Topic:How to transform media measurement from backward-looking reporting into forward-looking strategic intelligence. This workshop introduces practical frameworks from my forthcoming book Reputation Intelligence - including the Media Reputation Score (MRS), Persona-Based Insights, and the SIGNAL methodology - to help practitioners deliver insights that executives actually act on.Why this matters / What attendees will walk away with:Communications teams are drowning in data but starving for insight. We produce dashboards filled with mentions, reach, and sentiment - yet the reports get filed, not acted on. And now AI is automating the very metrics we've built careers around.Attendees will leave with:The "So What Test" - a filter ensuring every signal answers: What's changing? Why does it matter? What should we do? A Persona-Based Insights approach to build measurement around executive decision-makers, not data availability The SIGNAL framework for structuring insights that drive action