Shorten the funnel on Instagram with product tagging!
What is it?
Introducing Instagram Product Tagging in Engage: Tag products directly from your Instagram product shop via Publish!
What’s the value?
- A top request among Engage customers!
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- Shortened buyer journey: Reduce the risk of losing a potential customer via the funnel, but quickly moving them to purchase in a few steps, improving your conversion rate
- Drive awareness: Instagram product tagging can help promote your business or products, increase brand awareness, and visibility; plus, reach more potential customers and influencers
![](https://uploads-us-west-2.insided.com/meltwater-en/attachment/d4b0fcf6-9618-4757-b477-cb3382040d4a.png)
![](https://uploads-us-west-2.insided.com/meltwater-en/attachment/89bbb720-bb72-4bed-b175-1f692966efd5.png)