Product Updates

Introducing Weibo Insights in Explore: an exploratory tool for identifying and analyzing conversation topics exclusively happening on Sina Weibo! What is it?We’ve launched a new Explore tab, Weibo Insights, available to any customer on our Chinese Data Add-On Standard or Premium packages. The tab surfaces channel-specific insights about Sina Weibo conversations, featuring widgets covering volume by post type, engagement trends, location data, online behavior, and more.What’s the value?Track and analyze brand mentions and related conversations on Sina Weibo Make insight-based decisions on the Chinese market - Use data and insights to make smarter decisions on how to grow or tap into the Chinese market. Build better messaging and grow your brand - Research and identify key conversation themes and online behavior and build more engaging messaging that grows your brand.  Learn more in the Help Center:Get to Know Explore Widgets: Weibo Insights

Introducing more granular date selections and four new insights in Dashboards! What is it?3 new date selections in Dashboards: Last Week Last Month Last Quarter 4 “Total” Insights: Total Reach Total Potential Social Reach Total Social Echo Total Advertising Value Equivalency (AVE) What’s the value?The new date range selectors match common reporting intervals, and remove the room for error when manually selecting dates Use Total Insights to understand your brand’s earned media impact so you can inform and influence key stakeholdersScreenshots:   Learn more in the Help Center:Dashboards: Insights Catalog

Upgrading the Top Posts widget for all templates in MeasureWhat is it?The Top Posts widget on all templates has been upgraded to include:a Sort by option (i.e. Comments, Shares, etc.) the ability to Expand, to feature more rows of top posts Impressions and Reach as metrics below each applicable postNote: you must enter Edit mode on your dashboard to customize the widget. What’s the value?This has been a top request from our customers, and allows you to customize the number of top posts and the order in which they appear 🙌 Screenshots   Learn more in the Help Center:Get Started with Measure

Quickly view the mentions fueling any metric in Compare! What is it?Compare has been upgraded to allow drilling into any metric via the filtered mentions slideout, quickly providing you context to view all mentions associated with that metric. This functionality has always been accessible from all other areas of Explore, and is now available in Compare!  What’s the value?Uncover the mentions behind each metric, word, and chart for deeper insights. Keep your place while you search through mentions without leaving Compare.  Learn more in the Help Center:How to Use Compare

 Manage Your Network & Influencer RelationshipsKlear’s enhanced Influencer Relationship Management (IRM) Experience includes new capabilities for your My Influencers searchable database, as well as access to your full Relationship history with each individual influencer in one centralized place. What is it?🔎 Building off the recent enhancements to My Influencers (including performance data and column customization), you can now save searches and save a targeted search as your default view. 🧑‍💻 Expanded Relationship Tab (formerly Manage) in influencer profiles: Unlock all internal notes, performance metrics, communication history, campaign assets and more! What’s the value?🤝 Foster long-term relationships with top performers across your network to generate more authentic content. 🎯 Build targeted and data-driven campaigns using your personalized data to boost engagement. 🙌 Collaborate with your team and save time jumping across multiple tabs or campaigns to find information.  Learn more in the Help Center:Get Started with Klear   Set Default Tracking KeywordsWhat is it?Set Default Campaign Tracking Keywords in your Account Settings to automatically apply the same tracking to all campaigns moving forward.  What’s the value?⏱️ Save time setting up tracking if you are using the same keywords for all new campaigns ‼️ Avoid disruptions or mistakes in campaign reporting with consistency in tracking and setup 💪 Flexibility to customize default tracking per campaign as neededNote: Default keywords will be applied to all campaigns in each workspace. There are not on a per-user basis.  Learn more in the Help Center:Get Started with Klear

ICYMI we've just given our Newsletter tool a major glow-up! Newsletters now has a fresh and modern design, more intuitive workflow, modern layouts, advanced editing capabilities, extensive customization tools, and branding options that you can create and manage effortlessly.   Enroll in our brand new Creating Newsletters with Meltwater course to learn how to streamline and enhance your “daily clips” or “weekly media highlights” emails with our new and improved Newsletters.  Course Highlights: 🖋  Creating a branded newsletter that will help streamline your workflow and impress your stakeholders.    Utilizing the two types of newsletters, manual and automated.   Selecting content that fits the interests and needs of your stakeholders.  Viewing newsletter analytics to see how well your audience connects with your content, helping you enhance your communication strategy over time.   🌟 Enroll Now: Creating Newsletters with Meltwater 🌟 Need additional resources? Check out the Newsletter Product Help page right here in mCommunity. You’ll find help articles, FAQs, product videos and more!    Happy Learning, Whitney 

With the launch of the new Newsletters experience, Newsfeeds has a new home. Previously located with Newsletters under “Share” - you can now find Newsfeeds under Content in the left hand navigation.  Learn more in the Help Center:Getting Started with Newsletters (New!)

Hey #FriendswithInsights! Today, Meltwater is excited to announce the launch of our new and improved Newsletter experience, which streamlines the process of sending media monitoring roundups. It’s easier than ever to send regular updates to your stakeholders, including daily clip emails, weekly must-reads or media highlights, and more. We know not every scenario calls for a detailed report. Sometimes, a short-form media update is just what's needed, and that's where our Newsletters tool shines. The new enhanced experience includes many new features, and allows you to: Create branded, mobile-friendly templates in just a few minutes  Find meaningful articles and organize your Newsletter quickly, with flexibility to make adjustments as needed Provide the extra insight needed to  show your recipients an accurate and timely snapshot of the media Ensure perfection with real-time previews and multiple review options. If you’re interested in simplifying and enhancing your routine media monitoring emails, reach out to your rep to get started. For existing Newsletters customers, to learn more:Read more in the Help Center: Getting Started with Newsletters (New!)  Take the new Newsletters Academy course: Creating Newsletters with Meltwater Key Capabilities & New Features Transform your ordinary monitoring email into a professional and sleek, branded Newsletter in just a few minutes with our easy-to-use editor tool and new mobile-friendly pre-designed templates. Effortlessly match your brand guidelines with our many new customization features, which allow you to upload and resize logos, and match brand colors, and styles without needing support. Tailor your newsletter content to suit your recipient's needs. Control how articles and social posts appear by showing or hiding reach numbers, and customizing the display of outlets, thumbnails, headlines, and summaries. Show that you're on top of the media cycle by adding commentary that explains how headlines connect to your PR strategy, hot topics, planned company initiatives, or stakeholder interests. Ensure quality control by previewing your newsletter at various stages, switching between mobile and desktop views, and sending previews via email for final checks. Review search results more efficiently with the new content stream, featuring tagging, search, sorting, and duplicate grouping capabilities.

Two Klear updates this week will save you time filding the right influencers for your campaign. Bulk Select Influencers in Discovery Vet Influencer Content Using Topic Filters  Bulk Select Influencers in Discovery What is it?Select multiple influencers from Discovery search results, and tag or add to a campaign all at once! What’s the value?⏱️ Reduce manual time spent on repeated tasks in Discovery 🏃 Take action faster, send more timely outreach, and speed up campaign execution ✨ Curate your network with handpicked influencers who are the best fit for your brand  Learn more in the Help Center:Get Started with Klear  Vet Influencer Content Using Topic Filters What is it?AI-powered Content Topic Filters categorize an influencer’s posts into key topics they post about most. Click into a content filter to review the matching posts in each category and sort by Similarity, Engagements, or Date. What’s the value?👀 Vet influencer content to make sure it aligns with your brand ✈️👠🍔 Gauge an influencer’s expertise and experience in key topic areas 🧠 Understand what topics/content drives the most engagement to strategize new campaigns  Learn more in the Help Center:Get Started with Klear

As part of our ongoing efforts to streamline and enhance your analytics experience, we have an important update to share regarding the evolution of our reporting tools. Centralizing Owned Social Media Reporting in MeasureLast October, we released Measure: powerful new dashboards for measuring owned social media performance. Since then, we've received positive feedback on its expanded metrics, drag-and-drop functionality, and resizable components. We’re excited to share that we’re building on this success with the next significant step in our platform's evolution. All owned social media reporting, dashboards, and templates are now accessed through Measure. This includes legacy dashboards, which were previously accessible through Analyze or Social Analytics. This transition makes Measure your singular, comprehensive hub for all owned social media performance reporting.  Seamless Transition and AccessTo allow you to  continue your work without interruption, you will experience:No Loss of Historical Data: All historical templates and reports have been meticulously migrated to Measure. You'll find them under "Legacy Social Templates," ensuring you retain access to your valuable insights. A Unified Analytics Experience: This consolidation into Measure will simplify your workflow and provide a unified, intuitive interface for all your reporting needs. Why This Change?Our goal is to enhance your reporting capabilities and efficiency. By centralizing your social media analytics in Measure, we're streamlining your processes and offering a more powerful platform to analyze your social media performance comprehensively. Get Started with Measure To help you get started, check out our Get Started With Measure guide. It's designed to fast-track your familiarity with the new features and help you start getting value.  We encourage you to explore the updated Measure platform to familiarize yourself with its comprehensive capabilities.  If you need assistance or have questions about navigating this transition, your account manager is ready to help.

Introducing an additional metric for your earned media measurement! What is it?Estimated Views is a metric that approximates the number of times and average article from a publication has been viewed. It’s calculated by dividing a publication’s monthly page views by the number of articles it published in a given month. Additional logic is applied to eliminate outliers.Estimated Views are found across Meltwater, in Insight Reports, Dashboards, Explore, Media Relations,  API (exports and streaming), and Content Stream Exports. What’s the value?Estimated Views offers a more realistic approximation of how many people may have viewed an article. As a result, the aggregate values are more relatable and trustworthy when used in a report outlining the impact of a campaign or an issue. With Estimated Views, you can rely on a more realistic metric across your Earned Media reporting, and find more simplified benchmarking for continued reporting. Screenshots:   Learn more in the Help Center:Meltwater: Estimated Views

Introducing a New Way to Measure Your Impact: Share of Voice by Engagement What is it?Unlock a fresh perspective on how your brand stands out with our latest insight, Share of Voice (SOV) by Engagement.This new addition to our Analyze section goes beyond traditional metrics like reach and volume. It allows you to see how your brand or product compares to others based on actual engagement across news, social media, and more. The SOV by Engagement insight supports up to 25 different inputs. What’s the value?Move past older metrics such as Advertising Value Equivalent (AVE) and simply counting mentions. Now, gauge your brand’s visibility based on meaningful social media interactions. Gain insights into your brand’s earned media impact, providing you with powerful data to guide your strategy and communicate your success to key stakeholders.Engagement metrics are are calculated based on specific types of interactions that differ slightly between social platforms: Facebook - Total number of Posts, Likes, and Comments. X (formerly Twitter) - Amount of times content has been posted or reposted. Reddit - Total number of shares across the top 17,000 most popular subreddits. (From Oct 2019 onwards)   Learn more in the Help Center:Dashboards: Insights Catalog

Keep tabs on a specific 𝕏 post, directly from an Every mention alert. What is it?Follow an 𝕏 (formerly Twitter) post directly from an every mention alert email! Every time the post then receives a new reply, repost, or quote, get notified. What’s the value?Crisis Management: real-time monitoring of a post to track engagement and scale, to see if intervention is needed, or comms required from the brand. Campaign Tracking: monitor the traction of a post to track real-time reception, organic growth, and ad spend opportunities. Screenshots:     Learn more in the Help Center: Get Started With Alerts

Double the tagged documents, double the time saved on media monitoring! What is it?As part of our continuous efforts to improve performance across the Meltwater app, we’re doubling the max number of tagged documents in the content stream for Monitor, Author Segments, Explore, Analyze, and Media Relations.Now, you can tag a maximum of 1,000 articles or posts, up from 500! What’s the value?We know you spend a lot of time working through content in the stream processing mentions. We’ve implemented this quality of life improvement so you can double your output and save time.Boost your productivity and review a greater volume of content by actioning it swiftly and intelligently.  Learn more in the Help Center:How to Use Tags to Get Organized

Check out the Revamped Influencer Marketing with Klear: Advanced Course REVAMPED COURSE: The influencer marketing industry is ever-changing, with trends, platforms, and consumer behaviors constantly evolving. Staying at the forefront of best practices is not just beneficial – it's imperative. Through taking this course, you'll not only be equipped with the skills to identify and collaborate with influencers effectively but also possess the knowledge to leverage predictive analytics for campaign success and dive deeper into how to effectively communicate your expectations with your influencer partners.  Course Highlights:  Seamlessly communicate campaign expectations to influencers  Master advanced vetting features, equipping you to ensure an influencer is the right fit for your brand Share campaign metrics and potential influencers with stakeholders to increase communication throughout the campaign process  Enroll Now: Influencer Marketing with Meltwater (Klear): Advanced Exciting mAcademy News: We’re happy to share that we've just completed Phase 1 of our Meltwater Academy website revamp. The home page now boasts a modern, user-friendly look, and our product pages offer intuitive self-serve resources, including step-by-step guides, course recommendations, and product videos. We can’t wait for you to check it out!  We look forward to seeing you in Meltwater Academy!  Happy Learning!

These two new updates to Engage: Publish will elevate your Instagram experience Custom Thumbnail Support for Instagram Reels PublishingUpload a custom thumbnail for your IG Reel via Engage! What is it?Draft, Schedule, and Publish Instagram Reels via Engage 🙌 This update adds support for Custom Thumbnail uploads to Instagram Reels in Engage. What’s the value?Instagram Reels are becoming increasingly popular for brands.91% of active Instagram users watch IG videos every week. The most popular Instagram Reel has 289+ million views. Instagram Reels get more engagement than traditional IG videos. Screenshots:   Learn more in the Help Center:Engage: Publish: How to Create a New Social Post in Publish: Reels  People Tagging in Images for Instagram PostsExpand your reach and audience on Instagram with tagging!What is it?Tag people in Instagram image posts! Tag brands, celebrities, and influencers, or give UGC credit through photo tags directly from Engage. What’s the value?Tagging people in posts expands reach and Instagram audiences: Reach a wider audience by tapping in to the followers of the tagged profiles. This adds value when collaborating with influencers or other brands that are followed by a target audience. Showcases collaborations, partnerships, and creators while saving room in captions for additional content: Visually showcase collaborations and partnerships, as well as crediting creators. By tagging profiles within the post, Engage users can save caption space. Increases discoverability through tagged content: Unlike mentioning an account in a caption, tagged posts become part of the tagged content section on a profile, making it easier for Instagram users to discover related content. Screenshots:    Learn more in the Help Center:Engage: Publish: Instagram Photo Tagging

Now, Share of Voice Insights in Dashboards can be powered by up to 25 inputs! What is it?Previously, you were limited to comparing up to 10 inputs in Insights measuring Share of Voice. With this update, you can compare up to 25 brands, competitors, or other criteria with one Insight. What’s the value?Discover more comprehensive benchmarking by SOV (Share of Vocie), report on earned media more effectively, and trust the reports you’re sharing with stakeholders.Advanced Benchmarking: compare more brands and competitors than previously possible in one view Tell a more comprehensive story: compare up to 25 inputs for a combined Insight instead of separating across multiple Insights Notes:In order to view all 25 inputs in the legend, you must expand the Insight. In Report Layout, it will not be possible to make the Insight large enough to display all inputs in the legend. Instead, they will be available in the overflow menu. The overflow menu will not display on PDF/PPT/Gslide download, but will display in a shared Dashboard link.  Future released will enhance the donut visualization to show more inputs in the legend.  Learn more in the Help Center:Getting Started with Analyze Dashboards

What is it?Introducing Similar Influencers, the upgraded version of the Network tab in influencer Profiles.Powered by AI image analysis, Similar Influencers now features a list of targeted influencers who have posted comparable content to the profile you are currently reviewing. What’s the value?🪞 Expand your network with influencers whose content matches your vision 🧑‍🎨 Improve content and boost results by recruiting more partners  consistently delivering high quality content ⏳ Save time spent running lengthy and manual searches to find your best fits Screenshots:   Learn more in the Help Center:Klear FAQs: Profiles

We’re excited to announce the topic for our February Influencer Marketing Office Hours: Managing E-Commerce in Klear  This month’s session will focus on everything related to managing e-commerce in Klear. If you have questions about activating your campaign, e-commerce functionality such as sending coupon codes or product gifting, or managing and communicating with your influencers this session is for you!  This session provides a structured and interactive learning opportunity that will allow you to ask questions, gain learnings from others, and provide a monthly refresh on best practices within the platform.  APAC Event Details:  Date: February 27th, 2024 Time: 11:00 am AEDT Topic: Managing E-Commerce in Klear Event Page: Register Here  AMER & AMEA Event Details: 📅 Date: February 28th, 2024 ⏰Time: 11:00 am EST 🎤Topic: Managing E-Commerce in Klear📍 Event Page: Register Here  Event Description:This is your opportunity to receive expert guidance, ask questions, and gain insights to unlock the full potential of influencer marketing. Mark your calendars and come prepared with your influencer marketing-related queries. We're here to support your endeavors and help you achieve outstanding results with influencer marketing!    

Use your saved Explore searches to discover, save, and post UGC content via Engage What is it?Discover Content in the Asset Library of Engage allows users to search for and find user-generated content (UGC) via saved Explore searches that can then be used within Publish for content ideation and creation.This update adds UGC support for Instagram to already supported X (formerly Twitter), Facebook, and Pinterest What’s the value?For social media managers and social marketers, we know that there is a continual need for social content that is original, relevant, and engaging. We also know consumers today respond best to authentic content. That is, content that comes from people like them. Our new UGC solution helps solve both areas of need, by allowing you to find and repurpose content from people championing your brand. With it, you’ll build more authentic and relevant content that engages people and turns outsiders into eventual fans. UGC in Meltwater is a perfect example of researching your own audience, to better attract them, and others like them, with more relevant, engaging, and authentic content. Learn more in the Help Center:Asset Library: Discover Content - How to use Discover to find and use User Generated Content (UGC) See it in action:    

For Insight Reports users: This new slide in Insight Reports shows a breakdown of earned media by news type! What is it?Introducing a highly requested slide for PR Insight Report users: Mentions by Media Type. By default, it showcases metrics across news media types; TV, radio, online news and print news. This release matches similar capabilities in Dashboards. What's the value?With this new slide in Insight Reports, you can now drill down into your analytics by Online, TV, Print, or Radio when reporting on earned media. Now, you can answer questions like: “Is my campaign resulting in engagement differently across print and online media?” “Did the weekly mentions trend for Radio differ from TV during a spike in coverage?”  Screenshots:   Learn more in the Help Center:Reporting: New PR Insight Reports

For Media Relations users: Get to a comprehensive media list faster with a fifth Profile Type! What is it?We’re introducing a fifth Profile Type discoverable in Media Relations: Limited Profiles. Previously, profiles for journalists or other contacts that we considered inactive were not shown in Media Relations, nor were their profiles accessible. Limited profiles can be found in Meltwater in exact searches or when viewing older content. What's the value?Understand who is active in Media Relations, and who is inactive as a journalist. When you edit your list to remove limited profile types, you improve the chance of landing coverage. As a result, you can engage authentically with those who find your message relevant, and discover media opportunities with accuracy. Screenshots:   Learn more in the Help Center:Media Relations: Profile Types & Personalizing Journalist Profiles with Contact Information

Tag content in Meltwater, instantly. We're reducing the time spent organizing your content with tags, for continued speediness and ease of use in Media Monitoring! What is it?As part of our continuous efforts to improve speed and performance across the Meltwater app, we’re introducing faster tagging in content streams found in Monitor, Author Segments, Explore, Analyze, and Media Relations.What's the value?Tag content instantly for future monitoring, at the click of a button No more extended loading delay when you save content to a tag Get to the work you need to do faster with less time spent on manual effort  

An update to Instagram carousels in Publish - you can now add mixed media, just like on native Instagram! What is it?Create, schedule, and publish Instagram carousels in Publish, now with the ability to support Mixed Media (i.e. photo and video together)!  What’s the value?Engage your audience with Carousel posts, the Instagram post type with the highest engagement rate. Ensure a consistent and visual brand identity across social by posting Instagram Carousel posts alongside FB, TW, LI, and YT. Screenshots:   

What is it?Klear already provides AI powered Suggested Influencers directly on the homepage. Now, we’ve made it even easier to access and review curated recommendations with a Suggested Influencers Weekly Email that goes straight to your email inbox. What’s the value?Scale your network and discover influencers faster with AI powered recommendations just for you Keep Discovery top of mind with the flexibility to move at your own pace. So you can jump into outreach with options at the ready when the time comes Decrease the time spent building and navigating manual searches Screenshots:   Notification Settings are located in My Preferences to turn on or off emails (Suggested Influencers is turned on by default)