Industry Experts & Best Practices

Meet Gloria  Hello there! I'm Gloria Imevbore and I’m mCommunity’s #ExpertWithInsights for January. I’m excited to spend this month talking about brand strategy and influencer marketing with you all. I have spent the past seven years in Marketing and Communications, and I’m currently the Head of Community Management & PR at Interswitch Group. I am passionate about creating strong brand identities and building communities around them, as well as acting as a liaison between the brand and its audience. It’s important to me to ensure that lines of communication between these two sides remain open. I also volunteer as a faculty advisor with First Founders, and was recognized in 2023 as one of the top FinTech PR professionals by Propel. Aside from First Founders, I currently volunteer as the Lead, Brand Manager for Rophe Global (a faith-based NGO focused on reaching individuals in unreached communities with free medical supplies/care, charity initiatives and evangelism through mission tr

In recent years, the branding landscape has undergone a significant shift, marked by the gradual growth of trends such as digital technology, influencer marketing, environmental consciousness, and sudden disruptions in the form of artificial intelligence and other technological advancements. For brands, the choice is clear: innovate and adapt, or risk becoming irrelevant. While this may sound challenging, even frightening, I personally find it exciting. This situation provides creative brand and marketing professionals with the opportunity to do things differently, experiment with creativity, and play in new areas of innovation. Here I’ll be sharing my top five favorite trends in brand strategy shaping the branding landscape in 2024, according to industry experts. This year sees artificial intelligence strengthening its influence on the industry, as well as increased emphasis on authenticity, personalization, and influencer marketing. Let’s explore the implications of each, and how bra

If you missed the live session, don’t worry! Yesterday, February 27th, mCommunity hosted an Expert Exchange discussion on Mastering Crisis Management & Learning Actionable Evaluation Techniques with Aurora Meyer, APR of Columbia Public Schools.  Some highlights included: Four key components of an after-action report. Ground rules for conducting an effective and constructive after-action report. How to gain maximum value from the process and ultimately from your team. Walk through an effective after-action report. If you weren’t able to make it, or if you need to watch it again to take in all the amazing insights Aurora shared, we’ve got you covered! Watch the recording right here!   Do you have follow up questions for Aurora? Thoughts on any of the insights that were shared? Sound off in the comments! 👇

Let me first state that contrary to popular belief, content creation for brands in industries such as SaaS, FinTech and the like is not boring!  I have spoken at length with social media experts and content marketers who prefer to create content for brands in industries like entertainment, consumer goods, retail, fashion or even manufacturing. The argument is that for these industries, the process of content creation is more interesting and fun in comparison to B2B and SaaS brands, which they find more difficult, brain-draining and low-performing in terms of engagement. While I understand their points, I maintain that content creation for B2B and SaaS brands is indeed challenging, but that’s part of what makes it so interesting.  So if you happen to find yourself in a new role operating in this industry, or you’re looking for ways to create interesting content, you’ve stumbled on the right article.  The key is to find what your audience finds interesting and create accordingly. Once yo

Note from Jacinda (1/22//2024):Due to an unforeseen event, Taskeen is unable to join us for her final two posts in this series. We’re working together to reschedule, and we hope to bring her back in the near future to finish, and we’re also working on programming to feature our Healthcare Circle again in the future. Thank you for your understanding and patience. We’re excited to continue building out programming for the Healthcare Circle. You can help steer the direction of who we talk to and what they share. Please reach out to me via DM or in this announcement thread to let the mCommunity team know what would be most helpful for you.  Meet Taskeen    Hi, I’m Taskeen Khan, and I’m mCommunity’s Healthcare Circle #ExpertWithInsights for January. I'm an Integrated Marketing Manager in the healthcare industry, based in Johannesburg, South Africa. I have over a decade of experience in Communications and Marketing, and have spent the past six years transforming my brand’s digital presence w