Industry Experts & Best Practices

Since October 2022, our monthly Customer #Experts have been sharing their knowledge and helping others in mCommunity grow. Now, we’re excited to announce that we’re expanding our #ExpertsWithInsights Program, and we want you to be part of it! We're calling on the great minds of mCommunity to join the new season of #ExpertsWithInsights and develop their thought leadership. Who Are We Looking For?We are seeking Customer Experts, Industry Professionals, and Meltwater Product Experts with unique perspectives on marketing and communications. Ideal candidates are those with strong experience in PR, Communications, Marketing, or Data Insights. If you have a passion for sharing your expertise and the lessons you've learned, we want to hear from you. Your real-world experiences and insights can help shape the future of the industry. Join us in this exciting opportunity to elevate your personal brand and become a thought leader in your field.Ways You Can Share Your ExpertiseThere’s more than one

In Episode 6, I sit down with Aaron Strout, Chief Marketing Officer with Real Chemistry, to talk about the ins and outs of running a successful marketing team. In our chat, we dive into how different personality types play into making a business thrive and how they relate to leadership roles. Aaron opens up about his journey as a CMO, talking about the hurdles and shifts he faces as his team and company expand. We also dig into the effects of virtual onboarding and the pros and cons of virtual events. Aaron spills his strategy for event planning, the value of bringing clients along, and finding the sweet spot between crunching numbers and keeping things human.Wrapping up, we tackle the impact of generative AI, and whether Aaron would take the same career path if he had to choose again.   TakeawaysA successful business requires a combination of different personality types, including entrepreneurs, specialists, and managers. As a leader, it is important to empower your team and create op

mCommunity regulars will likely recognize UPLIFT group leader, mChampion, and mCommunity MVP @DEClarke as the guest in Episode 5 of the Expert Exchange Podcast, “From Tools to Tactics: Exploring PR’s Transformation with Meltwater and AI.”In this conversation, David Clarke, Deputy Press Secretary with the NYC Department of Education, discusses his experience with Meltwater and the changes he has observed over the years. He highlights the improvements in Meltwater's database, support, and responsiveness that have made it easier for him to do his job.David also praises mCommunity and mAcademy’s valuable resources and networking opportunities. He emphasizes the power of connecting with professionals in the field and the benefits of sharing expertise and ideas. The conversation delves into the evolution of PR and communications, the specialization of roles, and the importance of AI in the industry. David encourages those starting in the field to leverage their innate skills in social media

In this episode of the Expert Exchange Podcast, host Dino Delic sits down with Tim Bowman, Head of Compete, Product Marketing at Asana. This conversation explores the concept of three personas in business, the importance of teamwork, the role of friction in collaboration, and the challenges of working in large companies. We also delve into the value of competitive intelligence and the secret of being an introvert, and conclude the conversation with a discussion on the career path in competitive intelligence.In this conversation, Tim Bowman discusses the power of declarative memory and abstract thinking, as well as the importance of memory plasticity and learning. He shares his insights on the gap between learning and application and the fear of scaling ideas. Tim also emphasizes the need for milestones in life and the value of progress. He explores the mindsets required for strategy and the significance of optimism, patience, and humility. Tim highlights the benefits of user manuals an

Brandi Boatner, a digital communication expert at IBM, shares her deep insights on social media, storytelling, and her life in New York in a compelling narrative. She stresses the importance of authenticity and living one's truth both in personal and professional realms. Brandi opens up about the complexities of dating in New York, noting the cultural nuances and diverse expectations that shape the dating scene. In her professional capacity at IBM, Brandi excels as a communications specialist, where she is responsible for bringing creative ideas to life and forging them into tangible outcomes. She discusses her career journey extensively, underlining the significance of cultivating strong relationships within the industry. These connections are not only pivotal in her role but also crucial in executing effective brand storytelling. Highlighting a common misconception in influencer marketing, Brandi advises against focusing merely on an influencer's follower count. Instead, she advocate

In our second Expert Exchange Podcast titled "The Power of Data Storytelling in Marketing and Communications," host Dino Delic speaks with Becky Gandillon, Practice Lead for Data & Analytics at Centric Consulting. Becky shares an in-depth look at her approach to collaboration partnerships, which typically spans a six-week period of assessing a company's current data usage and challenges, followed by another six weeks dedicated to envisioning a future state and crafting a strategic plan.Becky underscores the importance of integrating technical expertise with a keen understanding of business goals and customer needs. She elaborates on the crucial balance between data-driven decision-making and leveraging contextual knowledge from subject matter experts. Advocating for self-serve data analytics tools, Becky highlights how these empower business teams to engage with data effectively and make informed decisions.The episode also explores the delicate balance between people and technology

Hello Meltwater Community,We're excited to announce that today marks the official launch of our Expert Exchange Video Podcast! Every Monday, we'll be releasing new episodes that dive deep into the world of marketing and communications, bringing you insights and strategies from some of the industry's leading voices. Why Tune In?Diverse Topics: Each week, we explore different facets of marketing and communications, from data storytelling to crisis management and beyond. Our episodes are designed to provide valuable lessons that will help enhance your strategies and boost your career. Expert Guidance: Hosted by Dino Delic, our enterprise area director and a master of storytelling, the podcast features a lineup of experts known for their transformative approaches and deep industry knowledge. They share practical tips and experiences, offering you real-world advice that's both authentic and actionable. Engaging Video Content: Our video format allows for an enriched viewing experience, bring

We're excited to announce that we're evolving our Experts with Insights Program! Since October 2022, we've had monthly Customer Experts sharing their knowledge and helping others in mCommunity learn. It's time to do another call for Experts to give more customers the opportunity to join and develop their thought leadership. Who are we looking for?We're searching for customers with at least 7 years of experience in PR, Communications, or Marketing fields who are willing to share their know-how and lessons learned. What do Experts have to do?As an Expert, you'll get to choose the format to share your knowledge.You can be a monthly mCommunity Blogger - writing 3-4 posts Lead a Virtual Meetup Lead an in-person meetup in a Meltwater Office with the launch of Chapters which could be a fireside chat, educational presentations on best practices or panel discussions with other local industry professionals. What support do Experts receive?For our monthly bloggers, the community team will help ou

Would you rather watch a webinar or get 1:1 time with an expert in your field?We think we know the answer. 👇 Our highly-anticipated Experts Exchange virtual meetups are back and you won’t want to miss the next one! On April 30th, we welcome back Jamila Black, Communications Officer with the Mother Cabrini Health Foundation, for a fireside chat in this #ExpertExchange virtual meetup: Storytelling as a Catalyst for Connection.In this interactive session, we’ll highlight Jamila’s work with Mother Cabrini Health Foundation on their documentary film, Our Larger Community, and how it provides a point of connection with their audiences. Highlights will include:The importance of a multimedia strategy How personal stories facilitate connection Why film as a medium? Actionable advice to create a similar project for your organization Your Q&A, and more! Register here to save your spot! About JamilaAs a proud New York native from the vibrant South Bronx, Jamila Black brings a rich cultural ba

Hey there, #FriendsWithInsights! You might have noticed that this channel currently has far fewer #Experts than you’re probably accustomed to seeing pinned to the top of the page. To assist navigating our back catalog of #ExpertsWithInsights content, we’ve started this fresh new #ExpertsWithInsights channel, and renamed the old one: #ExpertsWithInsights (2023) channel.  What does it mean?Since the kickoff of mCommunity’s #ExpertsWithInsights program, we’ve featured 13 different blog series from the PR, Communications, and Marketing experts here in mCommunity! 🤩This is obviously super exciting, but with such a high volume of stickied posts at the top of the page, we noticed that navigation was starting to get a little overwhelming. To help simplify the process, we’ve started this new channel, where’ll continue to share new #Experts content every Monday as we go forward into 2024 🚀 This change will help ensure that our new voices don’t get lost, and also that you’re still able to easil

If you’re here, I’m guessing you’re either considering influencer marketing for your brand or you’re interested in learning more about leveraging influencers to meet your marketing objectives.Either way, you’ve come to the right place! By the end of this article, you’ll be able to identify the perfect influencers that suit your brand, partner with those influencers to yield desired results, and create viral content together. What is (or isn’t) Influencer Marketing?Let’s begin by defining exactly what we mean when we talk about influencers. Influencer marketing is often described as brands partnering with popular figures like celebrities and bloggers with a large following for brand exposure, but the true meaning is much broader. While that definition is not totally incorrect, the most basic definition of influencer is simply someone who can influence others. I prefer to think of influencer marketing as a form of integrated marketing that leverages individuals with a significant social

Meet Gloria  Hello there! I'm Gloria Imevbore and I’m mCommunity’s #ExpertWithInsights for January. I’m excited to spend this month talking about brand strategy and influencer marketing with you all. I have spent the past seven years in Marketing and Communications, and I’m currently the Head of Community Management & PR at Interswitch Group. I am passionate about creating strong brand identities and building communities around them, as well as acting as a liaison between the brand and its audience. It’s important to me to ensure that lines of communication between these two sides remain open. I also volunteer as a faculty advisor with First Founders, and was recognized in 2023 as one of the top FinTech PR professionals by Propel. Aside from First Founders, I currently volunteer as the Lead, Brand Manager for Rophe Global (a faith-based NGO focused on reaching individuals in unreached communities with free medical supplies/care, charity initiatives and evangelism through mission tr

 Determining levels of crisis severity The Environmental Charter School (ECS), is dedicated to maintaining safe and healthy schools that promote the well-being of its inhabitants and fosters a unique learning environment for all students. There’s a lot of background work that contributes to sustaining a safe space, but like many schools, our ECS community plays an important role. Through multi-departmental collaboration, the district has a variety of tools for Crisis Monitoring and Management, and proper communication is key. Oftentimes, I partner with the student services and academic teams to identify the need, learn about next steps, and communicate with families in a timely manner. While there are several crises that can occur in and around schools, it is critical to understand that they vary in levels of severity and can include personal student events that may have little to no impact on their peers but are of high stakes for that individual. When a crisis of any size does occur,

 Happy December! This month our Expert series will focus on how Meltwater use Meltwater. We are excited to provide you with tips and use cases from our internal teams to help inspire you on other ways you could be using the platform. We would also love to hear from you on each of these use cases.Field Marketing     Product Marketing    Marketing Practitioner    Corporate Communications  Corporate Marketing  - Without further ado, let’s hear from Corporate Marketing… Corporate Marketing As a Corporate Marketing team, we’re the guardians of the Meltwater brand. We aim to deliver a cohesive and elevated experience to our existing and prospective customers. Our department is divided into four core areas that contribute to the ultimate goal:Content, campaigns, and customer marketing Website development Brand and creative Marketing operations I lead the content, campaigns, and customer marketing division. One of our responsibilities is to drive Meltwater’s online presence through organic,

My name is Frida Fors Wallsbeck and I´m responsible for Field Marketing in the Nordics. Our team mainly uses Meltwater´s tools for Social Media management, PR (content, measure and press releases) and overall reporting. In this blogpost I will share my experience using Meltwater's tools focusing on PR and explain how I create content and prove the worth of PR. Content For a PR professional it's more or less impossible to keep track of all new media coverage and trends without a social listening tool like Meltwater. In my daily work I track trends and industry related articles to inspire content creation. To make this concrete, let me walk you through my current work with a PR piece focusing on Black Friday 2022.  To create this article I have sourced social and digital media to find the most popular brands including those having a high engagement on social media. Below is one example of a Swedish beauty and Influencer brand called CAIA Cosmetics and their current search overview focuse

In recent years, the branding landscape has undergone a significant shift, marked by the gradual growth of trends such as digital technology, influencer marketing, environmental consciousness, and sudden disruptions in the form of artificial intelligence and other technological advancements. For brands, the choice is clear: innovate and adapt, or risk becoming irrelevant. While this may sound challenging, even frightening, I personally find it exciting. This situation provides creative brand and marketing professionals with the opportunity to do things differently, experiment with creativity, and play in new areas of innovation. Here I’ll be sharing my top five favorite trends in brand strategy shaping the branding landscape in 2024, according to industry experts. This year sees artificial intelligence strengthening its influence on the industry, as well as increased emphasis on authenticity, personalization, and influencer marketing. Let’s explore the implications of each, and how bra

Meet Katherine I have more than 25 years of experience in nonprofit advancement, and my work with municipal and higher education clients has earned accolades and awards from the California Association of Public Information Officers, the Council for the Advancement and Support of Education, and the College Fraternity Editors Association. My expertise as a writer and creative director includes strategic planning, executive messaging, content development, proofreading and copyediting. Now a principal, I joined the Tripepi Smith team in November 2016. I previously was director of community relations for the Paine Art Center and Gardens in Oshkosh, Wisc., associate editor for The ANCHORA of Delta Gamma Fraternity and publications editor, and director of creative services for Claremont McKenna College. I currently support administrative and creative projects for the California Joint Powers Insurance Authority and Renne Public Law Group, as well as my firm’s Community Choice Aggregation and h

Many organizations are challenged to stay informed and deliver detailed information without overwhelming their audience. Striking the right balance between streamlined updates and personalized content is critical. This article will guide you through how we’ve managed to do this, using a case study and offering insights into the tools and processes we employ. In this post, we delve into how @kaleecummings, a Tripepi Smith business analyst (and mCommunity’s first-ever Boolean Competition winner), together with the larger Tripepi Smith team, has mastered the art of crafting invaluable daily digests, combining Meltwater tools and a human touch to deliver relevant and impactful newsletter content.   Case Study: The California Joint Powers Insurance Authority The California Joint Powers Insurance Authority (JPIA) is a leading provider of risk management solutions, serving over 120 governmental agencies. As one of the state's largest self-insurance pools, it functions like a communal savings

I talked about my weird love of proofreading in the first blog, but I have another confession…I also thoroughly enjoy making industry jargon digestible to individual audiences. There’s something so satisfying about taking one message and tailoring it to fit multiple demographics.As part of developing the nonprofit’s branding guidelines I talked about earlier this month, I rewrote key messages for our high priority stakeholder groups in a few different styles based on our target audiences. I was spurred by the fear of wasting an already lean budget by continuing to release a bunch of comms that our audiences couldn’t understand or didn’t care about. To me, this approach was second nature, but the organization’s more tenured staff  saw unique and targeted messaging as less “consistent,” and it rocked the boat.To make matters worse, my leadership believed casting a wider net was sure to bring in more leads, but they were casting in all the wrong fishing holes. We were churning out marketi

Meet Danielle Olavario  Hello, everyone! I'm Danielle Olavario, and I'm the social media lead at Context Newsroom, powered by the Thomson Reuters Foundation. I like to think of my role as akin to setting up a shop window. When our audience looks at our Instagram or LinkedIn, they're essentially window-shopping to see what we've got to offer. My job is to ensure that our products – our stories – are presented in a way that's enticing to our customers. Despite the ever-changing landscape of social media over the years, the core for me has remained constant: it's all about connection. As a bona fide digital native, my journey into the world of social media began quite some time ago. My first job was as a social media manager for Euronews’ English channels, where I gained invaluable insights into connecting with audiences, crafting digital narratives, and driving engagement. But my interest in social media started when I first joined Friendster at the tender age of 9.  Initially, it was a

Meet Kelsey Taylor Hey there! I’m Kelsey Taylor, Communications Manager for North America at Carrier HVAC! As a marcomms professional, my north star is finding innovative new ways to bridge the gap between unbridled creativity and digestible industry jargon. Before coming to Carrier, I built my career in politics and the nonprofit sector, with a focus on youth education and character development. As part of both my career path and personal endeavors, I am a dedicated lifelong learner. I am constantly on the lookout for opportunities to further my skillset.  from something as basic as an art class to keep my creativity alive, all the way up to pursuing graduate degrees and global leadership programs. I didn’t originally set out to build a marcomms career, but of all my adventures, navigating the non-linear career trajectory I set for myself has been the most rewarding. There is no “right way” or guaranteed “step by step” guide to building a career, and my journey through various sectors

Meet Taylor Ingles Hi! I am Taylor Ingles and I am the mCommunity Nonprofit Circle’s #ExpertWithInsights for the month of November. Volunteers of America, Habitat for Humanity, and the Boys and Girls Club. As I was finishing up my degree, I interned for Arts for Learning Indiana, a nonprofit organization that brings art, music, and creativity to schools in Indiana. From then on, I was hooked. I wanted to support the nonprofit sector however I could.  I saw how organizations with strong missions and commitments to the good of humanity were struggling to function due to their lack of funding, volunteers, and overall operational support, and I quickly realized that I wanted to become a liaison between the nonprofit sector and the for-profit sector to bring that necessary support. Since then, I have served on boards, been a regular volunteer, and become a consistent donor to many nonprofit organizations. About American College of Education Currently, I am the Marketing Engagement and Outre

Every search is likely to produce some irrelevant content. This noise, if not tackled, can put your data accuracy into question. The irrelevant content I mention can be related to stock market or financial reports, press releases, recruitment campaigns, promotions, games, and contests. It could also be more specific to your brand name... For Solvay, our long history (we turn 160 years old in 2023!) creates many complexities in tracking the share of voice properly. Our famous founder who was also a philanthropist; Ernest Solvay, a mountain refuge in the Alps, the famous Solvay Conferences, a school, a town, and a family - all share the Solvay name. If you are a large organization consisting of many acquired brands, those legacy businesses can impact your results.  In 2011 Solvay acquired Rhodia, a global chemicals company. Rhodia became Solvay in all countries except Brazil. Today in Brazil, we're still using the legacy name. However, we also know of a French company called Rhodia Noteb