Industry Experts & Best Practices

Hello Meltwater Community,We're excited to announce that today marks the official launch of our Expert Exchange Video Podcast! Every Monday, we'll be releasing new episodes that dive deep into the world of marketing and communications, bringing you insights and strategies from some of the industry's leading voices. Why Tune In?Diverse Topics: Each week, we explore different facets of marketing and communications, from data storytelling to crisis management and beyond. Our episodes are designed to provide valuable lessons that will help enhance your strategies and boost your career. Expert Guidance: Hosted by Dino Delic, our enterprise area director and a master of storytelling, the podcast features a lineup of experts known for their transformative approaches and deep industry knowledge. They share practical tips and experiences, offering you real-world advice that's both authentic and actionable. Engaging Video Content: Our video format allows for an enriched viewing experience, bring

We're excited to announce that we're evolving our Experts with Insights Program! Since October 2022, we've had monthly Customer Experts sharing their knowledge and helping others in mCommunity learn. It's time to do another call for Experts to give more customers the opportunity to join and develop their thought leadership. Who are we looking for?We're searching for customers with at least 7 years of experience in PR, Communications, or Marketing fields who are willing to share their know-how and lessons learned. What do Experts have to do?As an Expert, you'll get to choose the format to share your knowledge.You can be a monthly mCommunity Blogger - writing 3-4 posts Lead a Virtual Meetup Lead an in-person meetup in a Meltwater Office with the launch of Chapters which could be a fireside chat, educational presentations on best practices or panel discussions with other local industry professionals. What support do Experts receive?For our monthly bloggers, the community team will help ou

Would you rather watch a webinar or get 1:1 time with an expert in your field?We think we know the answer. 👇 Our highly-anticipated Experts Exchange virtual meetups are back and you won’t want to miss the next one! On April 30th, we welcome back Jamila Black, Communications Officer with the Mother Cabrini Health Foundation, for a fireside chat in this #ExpertExchange virtual meetup: Storytelling as a Catalyst for Connection.In this interactive session, we’ll highlight Jamila’s work with Mother Cabrini Health Foundation on their documentary film, Our Larger Community, and how it provides a point of connection with their audiences. Highlights will include:The importance of a multimedia strategy How personal stories facilitate connection Why film as a medium? Actionable advice to create a similar project for your organization Your Q&A, and more! Register here to save your spot! About JamilaAs a proud New York native from the vibrant South Bronx, Jamila Black brings a rich cultural ba

Hey there, #FriendsWithInsights! You might have noticed that this channel currently has far fewer #Experts than you’re probably accustomed to seeing pinned to the top of the page. To assist navigating our back catalog of #ExpertsWithInsights content, we’ve started this fresh new #ExpertsWithInsights channel, and renamed the old one: #ExpertsWithInsights (2023) channel.  What does it mean?Since the kickoff of mCommunity’s #ExpertsWithInsights program, we’ve featured 13 different blog series from the PR, Communications, and Marketing experts here in mCommunity! 🤩This is obviously super exciting, but with such a high volume of stickied posts at the top of the page, we noticed that navigation was starting to get a little overwhelming. To help simplify the process, we’ve started this new channel, where’ll continue to share new #Experts content every Monday as we go forward into 2024 🚀 This change will help ensure that our new voices don’t get lost, and also that you’re still able to easil

If you’re here, I’m guessing you’re either considering influencer marketing for your brand or you’re interested in learning more about leveraging influencers to meet your marketing objectives.Either way, you’ve come to the right place! By the end of this article, you’ll be able to identify the perfect influencers that suit your brand, partner with those influencers to yield desired results, and create viral content together. What is (or isn’t) Influencer Marketing?Let’s begin by defining exactly what we mean when we talk about influencers. Influencer marketing is often described as brands partnering with popular figures like celebrities and bloggers with a large following for brand exposure, but the true meaning is much broader. While that definition is not totally incorrect, the most basic definition of influencer is simply someone who can influence others. I prefer to think of influencer marketing as a form of integrated marketing that leverages individuals with a significant social

Meet Gloria  Hello there! I'm Gloria Imevbore and I’m mCommunity’s #ExpertWithInsights for January. I’m excited to spend this month talking about brand strategy and influencer marketing with you all. I have spent the past seven years in Marketing and Communications, and I’m currently the Head of Community Management & PR at Interswitch Group. I am passionate about creating strong brand identities and building communities around them, as well as acting as a liaison between the brand and its audience. It’s important to me to ensure that lines of communication between these two sides remain open. I also volunteer as a faculty advisor with First Founders, and was recognized in 2023 as one of the top FinTech PR professionals by Propel. Aside from First Founders, I currently volunteer as the Lead, Brand Manager for Rophe Global (a faith-based NGO focused on reaching individuals in unreached communities with free medical supplies/care, charity initiatives and evangelism through mission tr

 Determining levels of crisis severity The Environmental Charter School (ECS), is dedicated to maintaining safe and healthy schools that promote the well-being of its inhabitants and fosters a unique learning environment for all students. There’s a lot of background work that contributes to sustaining a safe space, but like many schools, our ECS community plays an important role. Through multi-departmental collaboration, the district has a variety of tools for Crisis Monitoring and Management, and proper communication is key. Oftentimes, I partner with the student services and academic teams to identify the need, learn about next steps, and communicate with families in a timely manner. While there are several crises that can occur in and around schools, it is critical to understand that they vary in levels of severity and can include personal student events that may have little to no impact on their peers but are of high stakes for that individual. When a crisis of any size does occur,

 Happy December! This month our Expert series will focus on how Meltwater use Meltwater. We are excited to provide you with tips and use cases from our internal teams to help inspire you on other ways you could be using the platform. We would also love to hear from you on each of these use cases.Field Marketing     Product Marketing    Marketing Practitioner    Corporate Communications  Corporate Marketing  - Without further ado, let’s hear from Corporate Marketing… Corporate Marketing As a Corporate Marketing team, we’re the guardians of the Meltwater brand. We aim to deliver a cohesive and elevated experience to our existing and prospective customers. Our department is divided into four core areas that contribute to the ultimate goal:Content, campaigns, and customer marketing Website development Brand and creative Marketing operations I lead the content, campaigns, and customer marketing division. One of our responsibilities is to drive Meltwater’s online presence through organic,

My name is Frida Fors Wallsbeck and I´m responsible for Field Marketing in the Nordics. Our team mainly uses Meltwater´s tools for Social Media management, PR (content, measure and press releases) and overall reporting. In this blogpost I will share my experience using Meltwater's tools focusing on PR and explain how I create content and prove the worth of PR. Content For a PR professional it's more or less impossible to keep track of all new media coverage and trends without a social listening tool like Meltwater. In my daily work I track trends and industry related articles to inspire content creation. To make this concrete, let me walk you through my current work with a PR piece focusing on Black Friday 2022.  To create this article I have sourced social and digital media to find the most popular brands including those having a high engagement on social media. Below is one example of a Swedish beauty and Influencer brand called CAIA Cosmetics and their current search overview focuse

In recent years, the branding landscape has undergone a significant shift, marked by the gradual growth of trends such as digital technology, influencer marketing, environmental consciousness, and sudden disruptions in the form of artificial intelligence and other technological advancements. For brands, the choice is clear: innovate and adapt, or risk becoming irrelevant. While this may sound challenging, even frightening, I personally find it exciting. This situation provides creative brand and marketing professionals with the opportunity to do things differently, experiment with creativity, and play in new areas of innovation. Here I’ll be sharing my top five favorite trends in brand strategy shaping the branding landscape in 2024, according to industry experts. This year sees artificial intelligence strengthening its influence on the industry, as well as increased emphasis on authenticity, personalization, and influencer marketing. Let’s explore the implications of each, and how bra

Meet Katherine I have more than 25 years of experience in nonprofit advancement, and my work with municipal and higher education clients has earned accolades and awards from the California Association of Public Information Officers, the Council for the Advancement and Support of Education, and the College Fraternity Editors Association. My expertise as a writer and creative director includes strategic planning, executive messaging, content development, proofreading and copyediting. Now a principal, I joined the Tripepi Smith team in November 2016. I previously was director of community relations for the Paine Art Center and Gardens in Oshkosh, Wisc., associate editor for The ANCHORA of Delta Gamma Fraternity and publications editor, and director of creative services for Claremont McKenna College. I currently support administrative and creative projects for the California Joint Powers Insurance Authority and Renne Public Law Group, as well as my firm’s Community Choice Aggregation and h

Many organizations are challenged to stay informed and deliver detailed information without overwhelming their audience. Striking the right balance between streamlined updates and personalized content is critical. This article will guide you through how we’ve managed to do this, using a case study and offering insights into the tools and processes we employ. In this post, we delve into how @kaleecummings, a Tripepi Smith business analyst (and mCommunity’s first-ever Boolean Competition winner), together with the larger Tripepi Smith team, has mastered the art of crafting invaluable daily digests, combining Meltwater tools and a human touch to deliver relevant and impactful newsletter content.   Case Study: The California Joint Powers Insurance Authority The California Joint Powers Insurance Authority (JPIA) is a leading provider of risk management solutions, serving over 120 governmental agencies. As one of the state's largest self-insurance pools, it functions like a communal savings

I talked about my weird love of proofreading in the first blog, but I have another confession…I also thoroughly enjoy making industry jargon digestible to individual audiences. There’s something so satisfying about taking one message and tailoring it to fit multiple demographics.As part of developing the nonprofit’s branding guidelines I talked about earlier this month, I rewrote key messages for our high priority stakeholder groups in a few different styles based on our target audiences. I was spurred by the fear of wasting an already lean budget by continuing to release a bunch of comms that our audiences couldn’t understand or didn’t care about. To me, this approach was second nature, but the organization’s more tenured staff  saw unique and targeted messaging as less “consistent,” and it rocked the boat.To make matters worse, my leadership believed casting a wider net was sure to bring in more leads, but they were casting in all the wrong fishing holes. We were churning out marketi

Meet Danielle Olavario  Hello, everyone! I'm Danielle Olavario, and I'm the social media lead at Context Newsroom, powered by the Thomson Reuters Foundation. I like to think of my role as akin to setting up a shop window. When our audience looks at our Instagram or LinkedIn, they're essentially window-shopping to see what we've got to offer. My job is to ensure that our products – our stories – are presented in a way that's enticing to our customers. Despite the ever-changing landscape of social media over the years, the core for me has remained constant: it's all about connection. As a bona fide digital native, my journey into the world of social media began quite some time ago. My first job was as a social media manager for Euronews’ English channels, where I gained invaluable insights into connecting with audiences, crafting digital narratives, and driving engagement. But my interest in social media started when I first joined Friendster at the tender age of 9.  Initially, it was a

Meet Kelsey Taylor Hey there! I’m Kelsey Taylor, Communications Manager for North America at Carrier HVAC! As a marcomms professional, my north star is finding innovative new ways to bridge the gap between unbridled creativity and digestible industry jargon. Before coming to Carrier, I built my career in politics and the nonprofit sector, with a focus on youth education and character development. As part of both my career path and personal endeavors, I am a dedicated lifelong learner. I am constantly on the lookout for opportunities to further my skillset.  from something as basic as an art class to keep my creativity alive, all the way up to pursuing graduate degrees and global leadership programs. I didn’t originally set out to build a marcomms career, but of all my adventures, navigating the non-linear career trajectory I set for myself has been the most rewarding. There is no “right way” or guaranteed “step by step” guide to building a career, and my journey through various sectors

Meet Taylor Ingles Hi! I am Taylor Ingles and I am the mCommunity Nonprofit Circle’s #ExpertWithInsights for the month of November. Volunteers of America, Habitat for Humanity, and the Boys and Girls Club. As I was finishing up my degree, I interned for Arts for Learning Indiana, a nonprofit organization that brings art, music, and creativity to schools in Indiana. From then on, I was hooked. I wanted to support the nonprofit sector however I could.  I saw how organizations with strong missions and commitments to the good of humanity were struggling to function due to their lack of funding, volunteers, and overall operational support, and I quickly realized that I wanted to become a liaison between the nonprofit sector and the for-profit sector to bring that necessary support. Since then, I have served on boards, been a regular volunteer, and become a consistent donor to many nonprofit organizations. About American College of Education Currently, I am the Marketing Engagement and Outre

Every search is likely to produce some irrelevant content. This noise, if not tackled, can put your data accuracy into question. The irrelevant content I mention can be related to stock market or financial reports, press releases, recruitment campaigns, promotions, games, and contests. It could also be more specific to your brand name... For Solvay, our long history (we turn 160 years old in 2023!) creates many complexities in tracking the share of voice properly. Our famous founder who was also a philanthropist; Ernest Solvay, a mountain refuge in the Alps, the famous Solvay Conferences, a school, a town, and a family - all share the Solvay name. If you are a large organization consisting of many acquired brands, those legacy businesses can impact your results.  In 2011 Solvay acquired Rhodia, a global chemicals company. Rhodia became Solvay in all countries except Brazil. Today in Brazil, we're still using the legacy name. However, we also know of a French company called Rhodia Noteb

If you missed the live session, don’t worry! Yesterday, February 27th, mCommunity hosted an Expert Exchange discussion on Mastering Crisis Management & Learning Actionable Evaluation Techniques with Aurora Meyer, APR of Columbia Public Schools.  Some highlights included: Four key components of an after-action report. Ground rules for conducting an effective and constructive after-action report. How to gain maximum value from the process and ultimately from your team. Walk through an effective after-action report. If you weren’t able to make it, or if you need to watch it again to take in all the amazing insights Aurora shared, we’ve got you covered! Watch the recording right here!   Do you have follow up questions for Aurora? Thoughts on any of the insights that were shared? Sound off in the comments! 👇

Let me first state that contrary to popular belief, content creation for brands in industries such as SaaS, FinTech and the like is not boring!  I have spoken at length with social media experts and content marketers who prefer to create content for brands in industries like entertainment, consumer goods, retail, fashion or even manufacturing. The argument is that for these industries, the process of content creation is more interesting and fun in comparison to B2B and SaaS brands, which they find more difficult, brain-draining and low-performing in terms of engagement. While I understand their points, I maintain that content creation for B2B and SaaS brands is indeed challenging, but that’s part of what makes it so interesting.  So if you happen to find yourself in a new role operating in this industry, or you’re looking for ways to create interesting content, you’ve stumbled on the right article.  The key is to find what your audience finds interesting and create accordingly. Once yo

Note from Jacinda (1/22//2024):Due to an unforeseen event, Taskeen is unable to join us for her final two posts in this series. We’re working together to reschedule, and we hope to bring her back in the near future to finish, and we’re also working on programming to feature our Healthcare Circle again in the future. Thank you for your understanding and patience. We’re excited to continue building out programming for the Healthcare Circle. You can help steer the direction of who we talk to and what they share. Please reach out to me via DM or in this announcement thread to let the mCommunity team know what would be most helpful for you.  Meet Taskeen    Hi, I’m Taskeen Khan, and I’m mCommunity’s Healthcare Circle #ExpertWithInsights for January. I'm an Integrated Marketing Manager in the healthcare industry, based in Johannesburg, South Africa. I have over a decade of experience in Communications and Marketing, and have spent the past six years transforming my brand’s digital presence w

Hey there #FriendsWithInsights!You might have noticed that this channel had a recent name change. To assist navigating our back catalog of #ExpertsWithInsights content, we’ve renamed this channel to #ExpertsWithInsights (2023), and started a fresh new one for #Experts content in 2024: say hello to our new #ExpertsWithInsights channel. What does it mean?Since the kickoff of mCommunity’s #ExpertsWithInsights program, we’ve featured 13 different blog series from the PR, Communications, and Marketing experts here in mCommunity! 🤩This is obviously super exciting, but with such a high volume of stickied posts at the top of the page, we noticed that navigation was starting to get a little overwhelming. To help simplify the process, we’ve started the new channel, where’ll continue to share new #Experts content every Monday as we go forward into 2024. Don’t worry - you’ll still find all of the content from our first 13 #Experts right here on this channel. This update will help us ensure that n

On October 31, mCommunity welcomed @Anika Jackson, VP of PR and Operations at Full Capacity Marketing, Inc. for an #ExpertsWithInsights Virtual Workshop: Building Your Go-To-Market Strategy. Watch the video and learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences. Anika, a marketing and communications leader with 25 years of experience, will help you to:Understand how communications tie into a strong brand strategy Create clear communications messaging that serves your broader goals Learn and apply current and time-tested trend to media outreach Engage with integrated strategies to amplify communications. Watch the video now OnDemand to learn the secrets of building GTM strategies that deliver from an accomplished industry expert:  Do you have questions for Anika, or thoughts to share about GTM strategy? Hit us up in the comments! 👇

As a wordsmith, I’m not ashamed to admit my least favorite “b” word is budget. It’s not that I feel particularly strongly about  the standard planning ahead, measuring against, or finding the most cost effective vendor aspects, but because I absolutely HATE the accounting components. There is nothing that brings out my inner drama queen and hidden anxieties faster than watching already lean lines dwindle to nothing, and dollars turn into pennies. Having spent some time navigating a next-to-nothing budget in a nonprofit - try $35,000 for a whole year - I developed a handful of “stingy” habits out of necessity that I can’t quite shake. Over time, the budgets I work with have grown, but this often resulted in more pressure, instead of less. However, even though I’m now working with a lot more, my “do more with less” mentality persists, and time and again, it has proven the key to staying on target and actually getting budget growth approved. Asking for funds to try new things seems a lot