📺 NYC Summit 2026: How NBCUniversal Builds CSR Programs That Inspire Action
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Ever wonder how your comms strategy stacks up? Or what the next step might look like if you want to drive more impact, influence, and credibility? Now you can. We’ve just launched the Data-Driven Communications Strategy Assessment — a quick, 10-minute quiz built for PR and comms pros who want to make smarter decisions and show real results. Here’s what happens when you take it:✔️ You’ll get a custom report based on where your team is today✔️ It includes clear, practical next steps — no fluff✔️ And you'll walk away with a roadmap to level up your strategic game The model was developed by @DinoDelic alongside a group of comms leaders who’ve been in your shoes. If you want to talk through your results or dig deeper, we can connect you with Dino directly. 📍 Ready to see how your team stacks up? Learn more: https://community.meltwater.com/p/DDC
Meltwater Community is a community for communication (PR, comms and marketing) professionals where customers can connect, learn, and inspire each other. To take these relationships to the next level, mCommunity is launching local user groups called mCommunity Chapters. These local user-groups provide educational resources and will host IRL (in real life) meetups for communications professionals in the same area. The goal is to build a knowledge base about all things PR, comms, and marketing while creating a supportive network. Who can participate in mCommunity Chapters?The program is open to all Meltwater customers and their peers in PR, comms, and marketing. Customers can invite friends in the industry to join the meetups, providing an opportunity to share actionable strategies and advice. Why attend an in-person meetup?In-person connections are still the most powerful way to connect. By discussing challenges, sharing opportunities, and celebrating wins, participants can strengthen t
Hello!I have a methodological question regarding three metrics in X Insights. If Views are defined as “The number of views on all X mentions. Anyone logged into X who views a Post counts as a view, regardless of where they see it (e.g., Home, Search, Profiles, etc.) or whether or not they follow the author.” And Estimated Reach is defined as “Reach is an estimate of the de-duplicated follower count for all unique X handles. It is an estimate of the potential total audience of the posts.” And Estimated Impressions are defined as “An estimate calculation based on the number of followers per author. If an author has posted multiple times, they will be counted for each post.” Hence Views = effective impressions. Then what is the purpose of the Estimated Reach and Estimated Impressions metrics? Are they to be understood as “the potential audience of the posts if they had been shown to all authors’ followers” (knowing that it is very unlikely that the algorithm displays a post to a whole au
In the age of AI, mass layoffs, and portfolio careers—how do we provide mentorship and support to the next generation of marketers and leaders? The workforce has changed faster than our approach to mentorship. So, if we want to support the next generation, we need to stop giving career-path advice and start teaching adaptability, thinking, and resilience. Traditional guidance—pick a path, climb the ladder, follow the plan—no longer reflects reality. Careers today are fluid, uncertain, and constantly evolving. Mentorship needs to reflect that shift. I’ve been to my fair share of conferences and have had the chance to talk with recent grads and young women stepping into their first roles. There’s a real sense of responsibility in those conversations—the pressure to offer something well-meaning and genuinely useful. Here are five pieces of advice that actually helps early-career professionals navigate what comes next. 1. Don’t chase the “perfect path”, build adaptabilityFor decades, car
I finally have the time to go back and catch up on the Data Driven Coms courses. These were so good at providing new ways of how to deliver actionable insights to managers and leadership about media monitoring. I’ve spent the most time on the 2nd course because it could really change so much of what I do. I already took the quiz for ‘Actionable Intelligence’ now I want to take the quiz for part I and part III but can’t find them in mAcademy. Any suggestions on how I can get to them?
So, you’ve got Meltwater. You’re pulling sentiment reports, tracking brand buzz, maybe even dabbling in the art of a boolean query. But here’s the thing: having access to a tool isn’t the same as actually using it well, or helping your team do the same. Are you gatekeeping the tool or sharing the wisdom? Having access to any tool, Meltwater included, means nothing if no one else knows how to use it. I’m fortunate to be at a marketing agency, Quantious, that promotes a culture of innovation and ensures cross-training for every vertical. If your team members don’t know what Meltwater is or how to leverage it, you have some work to do. Let’s fix that. Here’s how to turn your tools from a mystery into muscle memory for everyone, not just for you. 1. Document your processesKnowing how to use a tool like Meltwater is only half the battle. Ensuring consistency and making sure your processes are repeatable is where the real magic happens. Has anyone ever asked you, “How did you pull that?” and
Today marks a milestone — we've launched Earning Your Seat, the first Meltwater-branded podcast available globally on YouTube, Spotify, and Apple Podcasts. This isn't your typical podcast.This isn't a bunch of talking heads trading opinions. Earning Your Seat is hosted by three people — two communications leaders and one Data-Driven Communications Coach — who set out to interview industry experts and learn alongside you. We went looking for real tips and tricks. Techniques that actually move needles. The stuff that helps you earn and keep a seat at the table.But here's what makes this 11-week series truly different: you're going to witness three transformations unfold.Each of your co-hosts went on a real journey:Stephanie Lerdall (Head of Corporate Communications, Morningstar) unlocked new leadership skills and learned how to lead a global team with greater confidence. Her DDC Maturity score went from 45 to 58. Genevieve Brammall (Head of PR, News Corp Australia) turned instinct into a
You can lead a team to data, but you can’t make them listen… at least, not without a little strategy. You can share all the data you want, but chances are, you’re not making the most of it. I understand. When you’re bombarded with numbers and ROI calculations, it’s hard to decipher what this information means, let alone use that information to inform and update your strategy. With social listening, for example, it’s likely that a team only sees hashtags and sentiment scores. The data is important, but the underlying meaning is often overlooked. Social listening is so much more than what’s at the surface. It’s how the world is talking about you, your competitors, your industry, and your future. Be honest: Is your team effectively transforming your strategy, using the insights you have? How do your colleagues view social listening? Do they see it as “just a cool tool for marketing”? Or, are they able to connect the dots, refine strategy, and maximize their impact? If it’s not the latt
In this episode, three seasoned communications leaders share hard-earned lessons on navigating internal communications when the stakes are high: J.B. Skelton – Director of Internal & Executive Communications, Microsoft Andrew Blotky – Founder & CEO, Azure Leadership Group, Author of Honestly Speaking Antonio Ortolani – VP of Global Insights, Meltwater Together, they dig into the question: How do you prepare for the unexpected while keeping employees informed, aligned, and inspired? Key Insights Playbooks matter. Documented frameworks give communicators a head start when crises hit. They build trust with leadership and prevent scrambling. Listening is more than surveys. True listening means pulse checks, relationships, and understanding how representative “loud voices” really are. Authenticity wins. Employees and consumers see through opportunistic statements. Speak only when you have a clear purpose, and back words with meaningful action. Even-keeled leadership. Comm
If you’re a marketer like myself, stepping into 2025 may have felt less like a smooth stride and more like running on ice. The fast pace and endless to-do lists that come with the new year can be overwhelming, but I’m determined to channel all that momentum into fresh opportunities, bold strategies, and a high-energy approach to the new year.Whether you’re looking to level up professionally, shake up your creative process, or expand your horizons, 2025 is brimming with potential. Here are ten bold, exciting, and maybe even questionable ways I plan to make the most of the year ahead. You’re invited to join me on this adventure of breaking routines, sparking creativity, and finding growth in unconventional places! Send a Cold DM to Someone You AdmireLeena Nair, Chanel’s Global CEO, recently gave a fascinating interview at Stanford Graduate School of Business, where she shared how bold, intentional networking helped to shape her career. In the early days, she would reach out to inspiring
Every PR and marketing pro knows the challenge: there’s never enough time in the day, yet the pressure to deliver results keeps growing. That’s why we’ve built new ways inside Meltwater Community to help you learn faster, connect with experts, and get more value — without adding extra hours to your workload. Insights unBoxed with @john.box Our CEO is opening up his own playbook of favorite product hacks — simple ways to unlock more value from Meltwater and get results quicker. (Make sure to subscribe to the page to be notified when the next one drops)🎥Watch here Season 2 of Expert Exchange Podcast is LiveYour peers are sharing real stories, hard lessons, and practical tips you can apply immediately. Think of it as learning from colleagues you haven’t met yet. (Make sure to subscribe to the page to be notified when the next one drops)👂Listen here Summit Replay Series.Couldn’t make every session at Summit? Now you can watch the most popular talks on demand and pick up strategies fro
In this episode of Expert Exchange, @DinoDelic sits down with Renee Connolly, Chief Belonging & Inclusion Officer at Merck KGaA, to talk about what it really takes to drive Diversity, Equity, and Inclusion in a 354-year-old company. From setting aspirations instead of quotas to making space for uncomfortable but necessary conversations—Renee shares how she’s working to embed inclusion into one of the world’s oldest and most global organizations. This one’s for leaders navigating culture change in established companies, communicators shaping inclusive narratives, and anyone curious about how to make DEI work beyond surface-level numbers. 💥 What you'll take away: [06:45] Why aspirations work better than quotas—and how to set them with intention [18:20] How to measure what really matters: behavioral change, not just headcount [27:10] Practical tips for building diverse hiring panels without tokenism [39:30] Why uncomfortable conversations are essential for growth (and how to ha
In this episode of Expert Exchange, @DinoDelic chats with [my fellow Canadian] Jason Miller, Associate Director of Digital Marketing at York University, about what it really takes to tell a great story with data. From guiding non-marketing stakeholders through campaign results to redefining which metrics matter—Jason shares how to move from reactive reporting to proactive storytelling. This one’s for marketers, communicators, and analysts who are swimming in data but still struggling to connect the dots. 💥 What you'll take away: Bounce rate isn’t always bad — and why context changes everything (00:06:52) Stop the data overload — how to focus your reporting on just a few metrics that matter (00:16:10) Map the journey first — why walking through the user experience before analyzing data leads to better insights (00:27:45) Be proactive, not reactive — how setting expectations upfront can make your reports clearer and more useful (00:12:35) Adapt for your audience — how Jason si
In this episode of Expert Exchange, @DinoDelic sits down with Ellen Gerstein, Senior Director of Content Strategy & Digital Communications at Pfizer, to explore what it takes to create content that builds real trust—and doesn’t get lost in the noise. Ellen shares how she scaled her team, launched an employee advocacy program with over 75 million social impressions, and keeps her strategy grounded in user experience—even at one of the world’s largest pharmaceutical companies. This one’s for content leaders, communicators, and brand strategists trying to show impact inside complex organizations.💥 What you’ll take away: [05:20] Why thinking like an outsider is Ellen’s superpower—and how she keeps that perspective after 8+ years at Pfizer [09:40] What metrics actually matter for content success (hint: it’s about depth, not just reach) [17:00] Why reading the comments is underrated—and how anecdotes can be more powerful than dashboards [25:45] What authentic employee advocacy re
🎙️ In this episode of Expert Exchange, @DinoDelic sits down with Drew Neisser, CEO (and self-proclaimed Penguin in Chief) of CMO Huddles, for a candid conversation about what’s broken in B2B marketing—and how to rebuild it. Drew’s interviewed over 600 CMOs, authored two books, and built one of the most successful B2B marketing communities out there. He’s also a LinkedIn Top Voice who’s generated over 1 million organic impressions… by breaking every rule marketers are told to follow on the platform. This episode is packed with insights for marketing leaders tired of artificial, short-term tactics and ready to put brand and community back at the center. 💥 What you’ll take away: Stop separating brand and performance — why it’s a costly mistake to treat them like opposites (00:11:45) Artificial marketing is killing trust — how PE/VC ownership is shifting marketing priorities in the wrong direction (00:06:20) Reputation > reporting — why CMOs must educate CEOs on long-term brand
🎙️ In the final episode of this season of Expert Exchange, @DinoDelic chats with Genevieve Brammall, National Head of PR & Talent Relations at News Corp Australia, about what it really means to lead with data—and how to use it to fuel both team culture and business results. Genevieve didn’t score at the top of our Comms Maturity Assessment. But how she uses data in practice? A masterclass. From aligning publicity to business outcomes, to creating measurement models with real influence—her approach is smart, human, and practical. 💥 What you’ll take away: Vision + metrics — Why great leaders link their strategy to measurable outcomes (00:06:20) Beyond AVE — How a napkin sketch became her team’s PR measurement framework (00:10:45) The win-win-win — A model for driving individual, team, and business success (00:17:50) Culture powered by data — How live measurement inspired weekend work (00:22:10) Advice for future leaders — What emerging comms pros often overlook (00:26:30)
We’re back with Episode 3 of Expert Exchange. If you work in PR, communications, or marketing, you’ve probably seen it happen: a strategy looks great on paper… then disappears by Q2ish. In this episode of Expert Exchange, @DinoDelic is joined by Nikki Little, CMO at Franco, and Emily Hebert, Integrated Communications Supervisor, about why that happens - and how to make a plan that actually sticks. 💡 Together they dig into: Why so many strategies end up in the “strategy graveyard” How to align plans with business goals (and avoid working in a silo) Why execution plans matter just as much as strategy How to use data—and customer input—to guide decision-making The difference between being data-driven and acting on it Tips for making your plan flexible enough to handle change If you’re in planning mode for next year or leading campaigns right now, this one’s worth a listen. Nikki and Emily share stories from the field and practical advice that hits home for anyone trying to
PR and marketing teams don’t suffer from a lack of data—we’re drowning in it. The real challenge? Figuring out what actually matters and what to do about it. In this episode of Expert Exchange, @DinoDelic sits down with Sherry Thomas, Chief Strategy Officer at D-TAG Analytics, to talk about how to turn information into action. With a background in military intelligence and years of experience leading social analytics for global brands like Nike, Sherry knows how to connect the dots and drive smart decisions. 💡 Here’s what you’ll take away: Why your reports might be falling flat—and how to fix that What execs really want from your analysis (hint: it’s not a dashboard) How to turn social noise into clear, confident recommendations Why the best analysts think more like anthropologists than data scientists What happens when comms and marketing teams actually connect the dots Sherry also shares how to break silos, build trust, and bring social intel into the rooms where real dec
In this episode of Expert Exchange, @DinoDelic chats with Rose Jia, Head of Growth Marketing at Amazon Grocery, about building powerful campaigns without a traditional playbook. From launching programs across dozens of teams to staying focused in the chaos—Rose shares how to lead with clarity when the path ahead is anything but clear. This one’s for the marketers, communicators, and brand leaders tasked with showing impact fast, often with limited time, budget, or buy-in. 💥 What you'll take away: How Rose aligns teams around a single North Star—even when everyone’s moving in different directions Why marketing "without a map" isn’t a weakness—it’s a superpower How to connect dots across data, teams, and timelines to drive real growth Ways to protect your energy and focus in high-speed, high-stakes environments What Amazon has taught her about scalable storytelling and experimentation Whether you work in a startup, a global org, or somewhere in between—this episode will shift
We’re back! Season 2 of the Expert Exchange podcast has officially kicked off—and we’re doing things a little differently this year with an audio-only format that keeps the focus where it matters: real stories, expert perspectives, and practical advice you can actually use. To launch the season, we’re bringing you a powerful two-on-one conversation. Host @DinoDelic is joined by returning favorite Aaron Strout, CMO at Real Chemistry, and Dr. Geeta Nayar, a nationally recognized leader in healthcare communications and author of Dead Wrong. This episode is a must-listen if you work in communications, healthcare, or care about the impact of misinformation.Here’s a snapshot of what we cover:Why misinformation spreads faster than facts – 6x faster, to be exact. Dr. G explains the systemic issues fueling this and the real-world consequences that hit the ER. Marketing’s new role in healthcare – More than brand awareness. Today’s campaigns must educate, build trust, and meet patients where th
When a crisis hits, every second counts—and “transparency” suddenly feels a lot harder than it sounds. In this episode of Expert Exchange by Meltwater, two pros who live for high-pressure moments explain how to keep your cool and protect trust: Lianne Acosta – Head of Global Crisis Comms, Cloudflare Eric Porterfield – Senior Director of Policy Comms, Roblox Together they unpack the playbooks, soft skills, and hard lessons that separate brands who stumble from those who steer the narrative.5 Take-a-ways worth jotting down Authenticity beats slogans. Everyone claims to be “open and transparent.” The real test is how fast—and how honestly—you respond when the news is bad. A checklist saves minutes that feel like hours. Pre-define levels (P0, P1, P2). Know exactly who’s in the war room: legal, policy, product, sales, comms. Socialize the plan before you ever need it. Correct the record—relentlessly. One wrong headline can live on Wikipedia forever. Push back, supp
We’re excited to launch a 10-part video series featuring last year’s Summit participants as part of our Expert Exchange interviews! In this series, you’ll hear directly from fellow Meltwater customers about:✅ Why they attended the Meltwater Summit✅ What they learned✅ How they’re applying those insights in their work today These are real stories from real users — sharing lessons, lightbulb moments, and why they make Summit part of their professional journey. ✨ To kick things off, we're featuring Katie McDonough ( @KatieAtMakeAWish) from one of our favorite organizations, Make-A-Wish. Katie shares why Summit has been so valuable for her and her team. ▶️ Watch Episode 1 below and stay tuned for the full series rolling out right here in the Community all month long!
Trying to reach Gen Z and Alpha in 2025? You won’t get far unless you start listening to the digital-first generation. If you don’t know what “sigma” means, or you’ve never heard of BeReal, you’re still in luck. I’m a digital native myself, and today, I’m sharing everything you need to know to keep your edge with Gen Z and Alpha. Understanding Gen Z and Alpha isn’t just part of my job; it’s second nature. Gen Z and Alpha expect brands to meet them where they are, engage authentically, and reflect their values. Flashy ads won’t cut it—relevance requires intention, originality, and community. For marketers, staying “cool” in their eyes means moving past what’s traditional and stepping into their world and earning their trust.If you’ve ever accurately explained the difference between an in-feed post and a story to a relative, this post may not be for you. If you recognized Seal in this year’s Mountain Dew Super Bowl ad, it’s not too late for you. Here’s how to stay cool and connected wit
Hi everyone, I’m Jason Mollica and I’m happy to say that I’m mCommunity’s first #ExpertWithInsights specific to the Sports & Entertainment Circle. I’ll be hosting tomorrow’s Virtual Roundtable, Touchdown: How the NFL continues to lead the way in Sports & Entertainment, and I look forward to engaging with you all, whether it be on that call or here in mCommunity. Connect with me on LinkedIn More about meAs a public relations professional, I've worked for a boutique agency in Buffalo, New York and in Niagara University’s Office of Communications and Public Relations, before starting my own consultancy—JRM Comm.As an Emmy-nominated television producer, as well as a radio anchor and producer, I have a great understanding of working under pressure and balancing multiple projects. An integral part of the team that launched Fox News Radio in 2003, I've also worked for NBC, Comcast SportsNet in Philadelphia, Pa., and Fox News Channel in New York City, before making the pivot to publi
Marketing and PR professionals know well that in order to be successful in our industry, staying updated is a non-negotiable. Whether it’s devouring industry news, taking an online course, or keeping in touch with your past and present clients, staying informed is key. I personally spend hours reading email newsletters from my favorite outlets, listening to podcasts on the subway, and scrolling on social media (It’s okay to doomscroll for four hours on TikTok if it’s for research… right?)When my team at Quantious first started using Meltwater, we focused on how it could empower our clients. It wasn’t until months later that we realized the platform could transform how we kept up with industry trends, saving us countless hours of manual research. Enter the Quantious “Weekly Tech Roundup”—our curated compilation of the most important developments in AI, AR, VR, robotics, and more. This compilation has a vast audience, and is geared towards industry leaders in tech, current clients, and o
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